MKT3095 Sales EQ Reflection Journal-Part 2
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Conestoga College *
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MKT3095
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Marketing
Date
Feb 20, 2024
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docx
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5
Uploaded by DeaconProton13100
MKT3095 Sales EQ Reflection Journal (Part 2)
In this second part of your Reflection Journal, you will be able to showcase your understanding of your reading of Sales EQ book and build a sales
proposal letter (Unit 4), a mini-case study focusing on Fastenal’s sustainability initiatives and an overall reflection. A good understanding of the Sales EQ concepts is required for each section. The rubric is available on eConestoga. Name:
VILMA PULIDO
Student Number:
8823610
Sales Proposal Letter
In this section you will write a sales proposal letter. You are the sales representative for Sales EQ, and you are sending a sales proposal letter for the book and program to be used in Conestoga College for the postgraduate sales course. The letter must be directed to the proper person at Conestoga College (do some research), persuasive, to entice the new customer to the brand, product, or service. You have read this book and reflected on it in your Part 1 Reflective Journal so use this experience and knowledge in your letter. Review the parameters of a sales proposal letter in Unit 4. In the box below, write the sales proposal letter, it should be 5-6 paragraphs long and can contain visuals. (30 marks). Please see the rubric posted to eConestoga for more details on grading criteria for the sales proposal letter. 107 Foxglove Crescent, Kitchener, ON. N2E3Y9
November 2, 2023.
Mr. Jeremy Legg
Business Development and Sales
Conestoga College
299 Doon Valley Drive.
Kitchener, Ontario Dear Mr. Legg.
Subject: Proposal Letter Sales EQ Book
I hope this letter finds you well. I'm reaching out to present an exceptional educational tool that has the potential to enhance the educational journey of postgraduate sales students at Conestoga College. Here at Sales EQ, we deeply appreciate the significance of arming the next generation of sales experts with the expertise and capabilities they need to excel in the competitive business arena.
I have had a privilege of reading and discussing Jeb Blount's book "Sales EQ: How Ultra-High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" as the Sales Representative for Sales EQ. My knowledge of the critical role emotional intelligence plays in sales success has been greatly influenced by this book. It emphasizes how crucial empathy, self-
awareness, and comprehension of client emotions are to the sales process. These are critical abilities that our next generation of sales executives needs to develop.
The Sales EQ program takes an in-depth look at emotional intelligence within the context of sales, offering a comprehensive exploration that surpasses traditional sales training. It equips students with profound insights into the emotional triggers that influence their clients, enabling them to adapt their sales approaches effectively. By integrating emotional intelligence principles into their sales techniques, students have the opportunity to not only strengthen their customer interactions but also streamline their deal-closing processes, ultimately distinguishing themselves in a highly competitive marketplace.
I am convinced Conestoga College is dedicated to providing exceptional education and setting up students for professional success. Our Sales EQ programmer offers a distinctive, impactful, and current approach to sales training, which is a perfect fit with this mission. A competitive edge in the job market can be given to students by Conestoga College through the integration of Sales EQ into the curriculum of its postgraduate sales courses.
I would be thrilled to talk about how Conestoga College's postgraduate sales course can easily incorporate Sales EQ. Our team is
committed to helping with the implementation process and making sure that this programmer fully benefits the faculty and students. Tell me when would be a good time for you to look into this more.
We appreciate you thinking of Sales EQ as a useful supplement to your course offerings. In order to give your students, the emotional intelligence skills they need to succeed in sales and contribute to their future success, I look forward to the possibility of working with Conestoga College.
Regards,
Vilma Pulido
Representative for Sales
2
Sales Equivalency
Vilma.pulido@salesEQ.com
226-600-4970
Mini Case Study: Fastenal
Fastenal is a global leader in industrial and construction supplies, with over 3,500 stores in 26 countries. The company has a strong commitment to sustainability and has implemented several initiatives to reduce its environmental impact and improve the sustainability of its operations. One of Fastenal's key sustainability initiatives is its EcoVantage line of products. These products are designed to be more environmentally friendly than traditional industrial and construction supplies, and include items such as LED lighting, high-efficiency motors, and low-flow plumbing fixtures. By promoting the use of these products, Fastenal is able to help its customers reduce their own environmental impact.
Fastenal has also implemented a number of sustainability practices within its own operations. The company has set a goal of reducing its greenhouse gas emissions by 30% by 2030 and has implemented energy-efficient lighting and HVAC systems, as well as sustainable transportation practices such as hybrid and electric vehicles. In terms of sales, Fastenal has found that its sustainability initiatives have been a key selling point for its EcoVantage line of products. By promoting the environmental benefits of these products, Fastenal is able to differentiate itself from competitors and appeal to customers who are looking to reduce their own environmental impact.
In addition, Fastenal has found that its sustainability initiatives have helped to build brand loyalty among customers who value sustainability. By demonstrating a commitment to sustainability, Fastenal is able to build trust and credibility with its customers,
which can lead to long-term relationships and repeat business. Overall, Fastenal's sustainability initiatives have been a key factor in its success, both in terms of reducing its environmental impact and driving sales. By focusing on sustainability and promoting eco-friendly products, Fastenal has been able to differentiate itself from competitors and build strong relationships with customers who value sustainability.
Please answer the following 3 questions about this case, using your knowledge of Sales EQ. Each answer should be 3-4 paragraphs in length, 10 marks each. 1.
How can Fastenal leverage their sustainability practices with sales-specific emotional intelligence techniques mentioned in the Sales EQ book?
Implementing the sales-specific emotional intelligence approaches mentioned in Jeb Blount's book "Sales EQ" will help Fastenal's sustainability initiatives succeed. This includes not just ensuring that the sales crew is aware about the company's eco-friendly product line, but also preparing them to comprehend and solve their clients' emotional worries and motives. Empathy can be used by sales professionals to develop a real relationship with clients who prioritize sustainability, exhibiting a profound understanding of their eco-conscious goals. They can identify the underlying emotional impulses that motivate the client's commitment to sustainability through active listening and attentive questioning.
Fastenal's sales team may deepen the emotional tie between the company and its clients by tailoring their recommendations based on these insights, producing a memorable and lasting impression that transcends individual transactions and cultivates enduring relationships.
3
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