BMK355

Q3. Write thesis statements for the following three general subjects.   1 -        Diminishing cultural values   2 -        Social networking sites   3 -        Brands

Question 3. Consider the following research questions or hypotheses. What variables need to be measured in each? Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores? The temperature inside the supermarket will determine how much time that shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm. Product price is related positively to product quality. Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers.

Q1. Read the case below. Develop a theoretical frame work and show by a figure. State hypotheses involved in this model. Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute, smoking is seen in at least three out of four contemporary box-office hits. What’s more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents’ intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitudetoward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person’s identification with a film character increases. These findings are consistent with social learning…

Q10

6.May I know the correct option?

Q1. Does Livestock Wealth use "inside-out" or "outside-in"?

Kingdom) Question 5 Figure 2 below gives the four (4) types of buying behaviours a customer could exhibit. Figure 2 Consumer Buying Behaviour Habitual Dissonance Reducing Variety Complex Seeking 2 of 4 a) Explain under what circumstances each behaviour will be exhibited. Support your answer with examples. b) What will be a suitable marketing goal and two marketing strategies for a product, where the expected consumer buying behaviour towards it is deemed 'Habitual'? Text Predictions: On Accessibility: Unavailable G ZM

Q.4 Write the relationship between the variables. Q.5 A researcher want to start a research on COVID-19'. Write a research title in narrow and specific sense. Q.6 How will you search the literature through specialist people for your researches?

Conduct research and deduce the product market frame of reference Nandos' fast food brand would use for segmentation. Conclude by identifying Nando's competitive set. Must be relevant to the South African market.  Needs to have: Sufficient and comprehensive information. Thorough. Excellent deduction through all the layers in the product market. Comprehensive list of competitors. Excellent understanding of the brand environment. Product market insight evident.

Q1. Brooke is a 32-year-old, single investment banker who lives in an apartment in a large city. After a particularly long and difficult workday, she relaxed in her apartment by reading through one business magazine and two fashion magazines. When questioned by a researcher the next day, she could clearly recall two holiday ads and vaguely remembered one ad for a personal computer from among the nearly 80 ads she had seen in the three magazines. However, she could recount in detail the articles that she had read and even recalled the titles of articles she had not read. How can you explain this?

QUESTION 1:Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP);a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customersc. One (1) positioning strategy that UCP can adopt to attract customers QUESTION 2:MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana,a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a standardised model b. Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghana

This question is related to the STP process: Segmentation, targeting and positioning.Q.1  Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.

Do these two (2) situational Management Problems Management Problem 1: (Prob. 1) Management Problem 1: (Prob. 2)

Question 1: Sweet Cookies is planning to launch a new line of cookies, but it’s little unsure of the market reaction. The new line of cookies has a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Assume that you are marketing researcher hired by the firm. Formulate the: Management decision problem. Marketing research problem and its components. Research design.

Alt Degree Assignment January-June Bebeware Open Universby All Gr Special/ Supplementary Structured Timed BMK722-Principles of Marketing 7. A specialty store is A. A store that carries a narrow products line with a deep assortment B. Any store that carries standardized merchandise and sold at lower prices with lower margins and higher volumes C. A store that sells merchandise bought at less than regular wholesale prices and sold at less than retail D. A store that carries several product lines 8. Segmented pricing is A. Promotional money paid by manufacturers to retailers, in return to agreement to feature the manufacturer's products in some way B. Prices that buyers carry in their minds and refers to when they look at given product C. Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs D. None of the above 9. Which of the following is not one of the steps in the new product development process? A. Idea generation B.…

Q.3. Discuss and Implement the Customer Value-Driven Marketing Strategy. Apply each concept with 3 examples (200 Words)

Q3

Q.1 How Companies can understand consumers behaviour towards FMCG? Explain.

quizzes/313788/take Home Home Netfliix OUPriceCollege ta.com Contr... M HBO Max * Streaming Service S... mcn 2 Question 3 In an employee-employer relationship, according to Friedman, the employee is bound to do what the employer says, O no matter what the employer wants the employee to do O so long as everyone is following the norms of their society O up to the point where doing what the employer says violates a third party's rights O so long as doing so is consistent with the telos of business firms, and so contributes to overall human flourishing Question 4 According to the Stone's view, managers do actually promise their employers that they will act to maximi

Please do not give solution in image format thanku

Q1. Read the case below. 1) Identify and list the variables. 2) Develop a theoretical frame work and show by a figure. 3) State hypotheses involved in this model. Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute, smoking is seen in at least three out of four contemporary box-office hits. What’s more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents’ intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person’s identification with a film character increases. These…

Q.No. 1     . Do you think holistic marketing has become the essence of marketing in today’s world? If yes how? Explanation is required.          Q.No. 2     Discuss porter’s 3 generic strategies and also explain which one is the most suitable strategy for any company in order to be successful in sustaining future business? Also suggest the strategy to the upcoming men’s clothing brand MTJ.

64. The Hallmark Company was inspired by the popularity of Jan Karon’s best-selling novelsabout Mitford, a fictional town in the United States, to develop a new line of products forHallmark Stores. Hallmark created hundreds of Mitford-inspired products that authenticallybring “the little town with the big heart” into tangible reality. The products include greetingcards, party ware and gift-wrap, mugs, and puzzles for Hallmark’s existing customers. Whichstrategy did Hallmark use?a. market developmentb. market penetrationc. product penetrationd. product development

QUESTION 19 Part of the marketing management process includes planning evaluating and controlling marketing plans. O True False

Question 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.   Table: Advertising Expenditure vs. Sales from 2008 to 2017   Year Advert. Expenditure Sales   (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).

Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.

Q3. How sensible positioning helpsin competing with strong competitors.?

Question 3 Use the Ansoff matrix to discuss the strategic choices relevant to Pepsico’s competitive rivalry   The Case PepsiCo was the world’s largest snack and beverage company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap ’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the line-up as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business line-up included 22 $1 billion global brands. The company’s top managers were focused on sustaining the impressive performance through strategies…

V. Let's Explore / Let's Create 1. Discuss the other types of forecasting methods that financial analysts use to predict future revenues. 2. Are there any several other factors that may need to be considered that affects the sales forecast? RUBRIC Criteria Poor (3 Points) Fair (7 Points) Fair Good (10 Points) Good Deer