Review Test Submission 4

.docx

School

Texas A&M University, Corpus Christi *

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Course

5320

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

1

Uploaded by JudgeMoleMaster777

Report
Question 9 What is the second phase of the value creation and delivery sequence? Selected Answer: providing the value Answers: calculating the value providing the value choosing the value calibrating the value communicating the value Question 10 Your firm has experienced a decline in sales over the last three quarters. You have traced the problems to distribution inefficiencies. Which of the following should you track to ensure that the firm's distribution efficiency is maximized? Selected Answer: average sales per point of sale Answers: repurchase rate trial rate new customer gains sales from new products average sales per point of sale Question 11 Which of the following is an example of growth by diversification? Selected Answer: a company introducing new product category in a new market Answers: a company introducing a new product category in an existing market a company introducing new product category in a new market a company integrates backward to cut costs a company introducing its existing products in a new market a company increases its product line in an existing market
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