Written Assignment-I-MKTG5320
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Texas A&M University, Corpus Christi *
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5320
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Marketing
Date
Feb 20, 2024
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1 Marketing Management (MKTG5320.W01) Written Assignment-1 Total Points: 150.
Due Date: Sunday, January 28 at 11:59 PM. Submission via Blackboard. This assignment is to be completed individually. Please carefully review and follow these instructions. •
For in-text citations and references, please use a formal style such as APA, MLA, etc. Whatever style you choose, please apply it consistently throughout the assignment. •
A minimum of 10 research references required. •
Page Length: 5 –
8 pages
, single-spaced (including any charts; excluding cover and references page
). Minimum 5 full pages required. •
A cover page is required. •
Please embed any charts/figures sourced from the Internet in the body of the paper and not in an appendix. •
Use figure numbers and titles. Please make sure that the chart/figure is legible. •
Use page numbers. •
Students are required to meet the SafeAssign/Turnitin threshold of 20% match or less (see syllabus for details). SafeAssign/Turnitin is already integrated in Blackboard and it would show the match percentage after the paper is uploaded. Sometimes the application may take some time to process the score. If that happens, you should log out of Blackboard and log back in a short while later. •
Please answer each question separately (see answer format instructions). You can simply list the question number and then type your answer. You don’t have to restate the entire question. •
Please use additional research (beyond what is provided with the assignment, see below URLs) to support your answers. •
Unless otherwise, all assignments will be due on the dates listed in the syllabus. Make-ups or extensions will only be given for excuses supported by documentation. This activity relates to material covered in Modules 1 & 2. Please leverage relevant information from various modules as well as the textbook to help you develop answers to activity questions.
2 Key Learning Objectives: 1.
Demonstrate comprehension of core marketing concepts. 2.
Apply knowledge of key marketing theoretical frameworks to actual business situations. 3.
Demonstrate business/market research, analysis, and presentation skills. Company:
Vroom
“
Vroom is an innovative, end-to-end ecommerce platform that offers a better way to buy and a better way to sell used vehicles. The Company’s scalable, data
-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and contact-free, at-home pick-up and delivery. (
Source: Vroom)
Related URLs: 1.
Vroom 2.
Vroom Investor Relations 3.
Carvana 4.
CarMax 5.
McKinsey –
Used Car Market Article 6.
NADA Article In addition to the above URLs, you must conduct additional research to develop a deeper understanding of the trends in the used/pre-owned vehicle market. Use additional research to support your answers for each of the questions listed below. Q.1. (a)
List and explain in detail 5 strengths/competitive advantages and 5 weaknesses/challenges for Vroom. Use research to support your answer. (30 points) (b) Are any of Vroom
’
s strengths/competitive advantages sustainable over the next 24 months? If so, which ones and why? If not, why? (20 points) Hint: Strengths and weaknesses are internal to the organization and are relative to others in the marketplace.
Answer Format: Use headings and sub-headings (labels/sub-labels) for each part. For instance, the main heading/label could be Strengths, followed by a sub-heading/sub-label for each strength (e.g., Strength 1), followed by an explanation. Q.2.
Analyze the impact of following forces on the used-car industry over the next 24 months. Use research to support your answer. You must have a minimum of 2 items/trends under each category. (
50 points) a) social/cultural b) competition
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INSTRUCTIONS TO STUDENTS•This assessment contains one (1) question.•The response should be typed using font style Times New Roman, Arial or Calibri, double spaced, size 12.•Please ensure that the response containsdiscussions on applicable statutes and cases.•Sources must be acknowledged using the OSCOLA Referencing Standard.•This assessment is due on or before March 27, 2024@ 11:00pm.•All Assignmentsshould be uploaded tothe platform once completed.“Equity recognized that the nature of the attorney-client relationship imposed an obligation on the attorney to keep confidential all dealings with and information about the client, derived from the discharge by the attorney of the retainer by the client.”Lord Briggs and Lord HamblenThe Attorney General v The Jamaican Bar Association [2023] UKPC 6With reference to the statement above and recent common law developments, discuss the extent to which the Proceeds of Crime Act impacts the confidential nature of the attorney-client relationship in…
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ASSIGNMENT - MIDTERM
Due: Fri, Apr 16 2021 at 11:59 PM
2. How does beginner go about doing a review?
3. Where in the research process should the review
of related literature be made?
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• tell the summary of case • problems in the case • organizational barriers • soultions to improve the communication and to remove the barriers • conclusion (how would you want the case to close)
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From subject report writing skills:
Q: ‘Proposal’ is a form of technical writing. It is composed both in academic and business settings. What is the difference between the two?
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As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company).
Key Elements of the Business Plan
Marketing Strategy (13 marks)
This section describes the company’s target market and its characteristics.
Demographic characteristics of target customers.
Number of potential customers.
Customer needs, wants and habits.
Advertising and promotion
Media used
Media costs
Frequency of usage
Plans for generating publicity.
Pricing
Cost structure
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Variable
Comparison against competitors’ prices
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Creative Homework/Short Project Imagine that you
are building your own e-commerce site. Having
a keen understanding of the importance of de-
fining and putting in place a set of conversions
and metrics in advance of launching the site, you
have incorporated the definitions and develop-
ment of specific conversions for tracking into the
planning of the website. List which actions on
the site would indicate a conversion for track-
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goals of your business. Because this is your web-
site, feel free to assume the inclusion of any sorts
of features or elements (conventional or uncon-
ventional) that you believe would be valuable in
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Please explain the information on the picture about special report
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19
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Assignment Description and Instructions:
As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours
Key Elements of the Business Plan
Marketing Strategy
This section describes the company’s target market and its characteristics.
Demographic characteristics of target customers.
Number of potential customers.
Customer needs, wants and habits.
Advertising and promotion
Media used
Media costs
Frequency of usage
Plans for generating publicity.
Pricing
Cost structure
Fixed
Variable
Comparison against competitors’ prices
Distribution strategy
Channels of distribution used.
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Q3
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Questions Points:
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1. You are to prepare an annotated bibliography consisting of three (3) academic
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topic within your area of specialization.
2. Your annotations must be between 150 and 200 words.
3. Use APA 7th edition format.
4. Do not forget to attach the three journal articles when you submit your AT1.
Example:
Assessment Task 1: Annotated Bibliography
Author's last name, First name initial. Middle initial. (Year of publication). Title of the article.
Title of the Journal in Italics, volume number (Issue number), pages used. DOI number
Text more text text. Text more text text. Text more text text. Text more text text. Text
more text text. Text more text text. Text more text text. Text more text text. Text more
text text. Text more text text. Text more text text. Text more text text. Text more text text.
Text more text text. Text more text text. 150-200 words
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1. How is a technical report different from a news report? Mention their differences.
· of
2. Download a research paper of your choice; read its Executive Summary/Abstract
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Please note that each one of you should find a research paper on your own. If two students
work on the same research paper, that shall be considered plagiarism. Also, if the
summary/abstract is already composed with headings, don't use it.
a. Identify different parts of the Executive summary as discussed in Lecture 03.
b. Make a Title Page of the research paper that you downloaded including all these
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c. Share the link (URL) of the research paper that you used for this assignment.
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With explanation..(urgent)
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Week 6 assignment: Training delivery methods
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Label “Part 1: Training & Development Delivery Method Options”
Briefly describe all options included in the Week 6 PPT
Explain in your own words (don’t just copy and paste from the PPT)
Bullet points (not essay format)
Citations not required
Label “Part 2: Chosen Training & Development Delivery Method”
List the training delivery method(s) you will use for the training that is the subject of your course project.
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List at least two engagement methods you will employ
Describe how each will be used (be specific)
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(Email)
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- • tell the summary of case • problems in the case • organizational barriers • soultions to improve the communication and to remove the barriers • conclusion (how would you want the case to close)arrow_forwardFrom subject report writing skills: Q: ‘Proposal’ is a form of technical writing. It is composed both in academic and business settings. What is the difference between the two?arrow_forwardAssignment Description and Instructions: As a group of aspiring entrepreneurs, you must create a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). Key Elements of the Business Plan Marketing Strategy (13 marks) This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.arrow_forward
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