Written Assignment-I-MKTG5320

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Texas A&M University, Corpus Christi *

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5320

Subject

Marketing

Date

Feb 20, 2024

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pdf

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3

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1 Marketing Management (MKTG5320.W01) Written Assignment-1 Total Points: 150. Due Date: Sunday, January 28 at 11:59 PM. Submission via Blackboard. This assignment is to be completed individually. Please carefully review and follow these instructions. For in-text citations and references, please use a formal style such as APA, MLA, etc. Whatever style you choose, please apply it consistently throughout the assignment. A minimum of 10 research references required. Page Length: 5 8 pages , single-spaced (including any charts; excluding cover and references page ). Minimum 5 full pages required. A cover page is required. Please embed any charts/figures sourced from the Internet in the body of the paper and not in an appendix. Use figure numbers and titles. Please make sure that the chart/figure is legible. Use page numbers. Students are required to meet the SafeAssign/Turnitin threshold of 20% match or less (see syllabus for details). SafeAssign/Turnitin is already integrated in Blackboard and it would show the match percentage after the paper is uploaded. Sometimes the application may take some time to process the score. If that happens, you should log out of Blackboard and log back in a short while later. Please answer each question separately (see answer format instructions). You can simply list the question number and then type your answer. You don’t have to restate the entire question. Please use additional research (beyond what is provided with the assignment, see below URLs) to support your answers. Unless otherwise, all assignments will be due on the dates listed in the syllabus. Make-ups or extensions will only be given for excuses supported by documentation. This activity relates to material covered in Modules 1 & 2. Please leverage relevant information from various modules as well as the textbook to help you develop answers to activity questions.
2 Key Learning Objectives: 1. Demonstrate comprehension of core marketing concepts. 2. Apply knowledge of key marketing theoretical frameworks to actual business situations. 3. Demonstrate business/market research, analysis, and presentation skills. Company: Vroom Vroom is an innovative, end-to-end ecommerce platform that offers a better way to buy and a better way to sell used vehicles. The Company’s scalable, data -driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and contact-free, at-home pick-up and delivery. ( Source: Vroom) Related URLs: 1. Vroom 2. Vroom Investor Relations 3. Carvana 4. CarMax 5. McKinsey Used Car Market Article 6. NADA Article In addition to the above URLs, you must conduct additional research to develop a deeper understanding of the trends in the used/pre-owned vehicle market. Use additional research to support your answers for each of the questions listed below. Q.1. (a) List and explain in detail 5 strengths/competitive advantages and 5 weaknesses/challenges for Vroom. Use research to support your answer. (30 points) (b) Are any of Vroom s strengths/competitive advantages sustainable over the next 24 months? If so, which ones and why? If not, why? (20 points) Hint: Strengths and weaknesses are internal to the organization and are relative to others in the marketplace. Answer Format: Use headings and sub-headings (labels/sub-labels) for each part. For instance, the main heading/label could be Strengths, followed by a sub-heading/sub-label for each strength (e.g., Strength 1), followed by an explanation. Q.2. Analyze the impact of following forces on the used-car industry over the next 24 months. Use research to support your answer. You must have a minimum of 2 items/trends under each category. ( 50 points) a) social/cultural b) competition
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