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MKT 6113 Assignment #5- Search Engine Optimization
List all group members who participated in class:
Group - 7
Instructions: This assignment is worth 2.5% of your grade
To be completed
in class in your assigned breakout groups.
Your groups have been assigned the following business service, as described in the scenario below:
Groups Assigned Business 1,2
Guitar Lessons
3,4
Lawn Maintenance
5,6 Smartphone Screen Repair
7,8
House Cleaning 9,10
House Painting 11,12
Piano Tuning
Scenario: A friend of yours has decided to open a local business in Sarnia doing {
insert assigned business above
}. She is very good at what she does and has approached you for help to create a website to begin advertising and promoting her services. She knows it is important to rank high on search results, particularly because her business is just starting up. She has never taken a business course before and is relying on you to help her optimize her website. As a team, complete the assigned tasks and answer all questions in the boxes below:
1.
Google Search Results
Perform a Google search of your friend’s business idea to see what results you get. Then, try adding the word ‘Sarnia’ or ‘Near me’ to your search term to see if this changes your results. You may also want to try some variations of your keyword search to see if it yields any different results. (i.e. Smartphone Screen Repair
Phone Cracked Screen Repair; Lawn Maintenance
Grass Cutting, Landscaping etc.) a.
Discuss how Google organizes the results. You may choose to insert
a screen shot of the view to aid with your description.
When searching for the housing cleaning services that are currently available in Sarnia, google mostly highlight the sponsoring ads rather than others. Even in the initial search itself, google shows the direction to various places that are providing the cleaning services.
b.
Are there paid searches that appear at the top, or are they only organic? (
Remember paid ads will appear with “Sponsored” or “Ad”).
Yes, paid search results appear at the top of search engine results pages
(SERPs). These sponsored commercials are often tagged with terms like "Sponsored" or "Ad" to indicate that they are advertisements and have been paid for by advertisers.
c.
How do your search results vary when you choose “Business Service” vs. “Business Service” + Sarnia or near me
?
When we searched Google for house cleaning and house cleaning in Sarnia, it gave us similar results even when we used a mobile phone, this is because it had already picked our precise location during the search giving us similar results.
d.
Feel free to make note of any additional things you found interesting during your review. We noticed that when we searched just house cleaning the layout differs from when we searched house cleaning in Sarnia, we also noticed that when we searched house cleaning. Google suggested
questions like How much does deep cleaning cost in Canada and other content relating to cleaning tips, while '' House cleaning Sarnia" suggested more of cleaning companies that are in Sarnia or have keywords that contain Sarnia on their web page
2.
Organic Search Results: Competitor Website Analysis
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1.
2.
Emma Jackson is thinking of starting a retail business with two friends who have extensive experience in
sales and business organization. They want to determine whether they should run the business as an e-
commerce website or a brick-and-mortar store. Research the pros and cons of e-commerce for businesses
o and recommend an option to Emma.
3.
4.
5.
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Article:
Harry Hartfield was looking over some recent travel brochures while consulting his recent Google search. Retirement is only 5 days away and he could not wait to see the Fiji Islands. He and his wife thought they would start with a restful break before they started their travels in earnest. Harry is the head aero engineer at Global Delivery Direct and has been in charge of purchasing the planes and maintenance for the last 15 years after being an employee with GDD 25 years before. Harry had worked up in the company to his current position and has seen a lot of initiatives come and go when it came to eco-friendly flying machines. In the last four weeks, Harry has been breaking in his replacement, Imogine Farthing, who is coming from their London branch. Harry likes Imogine and thinks that she will do well. However, she is keen to purchase the new Boeing 777 cargo plane. She thinks it will go a long way to improving their fuel consumption and air emissions in the long-run…
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Article:
Harry Hartfield was looking over some recent travel brochures while consulting his recent Google search. Retirement is only 5 days away and he could not wait to see the Fiji Islands. He and his wife thought they would start with a restful break before they started their travels in earnest. Harry is the head aero engineer at Global Delivery Direct and has been in charge of purchasing the planes and maintenance for the last 15 years after being an employee with GDD 25 years before. Harry had worked up in the company to his current position and has seen a lot of initiatives come and go when it came to eco-friendly flying machines. In the last four weeks, Harry has been breaking in his replacement, Imogine Farthing, who is coming from their London branch. Harry likes Imogine and thinks that she will do well. However, she is keen to purchase the new Boeing 777 cargo plane. She thinks it will go a long way to improving their fuel consumption and air emissions in the long-run…
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Situation: One other significant problem plagued the engineering departments at TRP. Because ofpast salary increase practices, there is now a high salary gap between the engineermanagement levels and the engineering designers. For the same long working hours, thoseworking in the operational levels (e.g., payroll, accounting, HR) made almost 15 times less thanthe engineering designers. These same operational level employees also made 25 times lessthan the engineering management groups.
Alternative Courses of Action for payment gap between workers with the same working hours: ?
Pros: ?
Cons: ?
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B Module 12 Practice Assignment
6 Question 1- Module 12 Practice x
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Challenge Problem 17-25 (Static) [LU 17-2 (2)]
A delivered price (including attachments) of a crawler dozer tractor is $135,000 with a residual value of 35%. The useful life of the
tractor is 7,700 hours
eBook
Print
a. What is total amount of depreciation allowed?
References
Total amount
b. What is the amount of depreciation per hour? (Round your answer to the nearest cent.)
Amount of depreciation
per hour
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Give 3 examples of unethical scheduling activity and describe which ethical standard each scenario violates?
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How can DHL Global Forwarding South Africa management design jobs in the new Johannesburg warehouse to be more motivating for employees.
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The City Commission of Nashville has decided to build a botanical garden and picnic area in the heart of the city for the
recreation of its citizens. The precedence table for all the activities required to construct this area successfully is as
follows:
A-
Time
B-
Code
Description
(hrs)
Immediate Predecessor(s)
C-
A
Find location; determine resource requirements
25
None
Requisition of lumber and sand
Dig and grade
Saw lumber into appropriate sizes
55
A
D-
C
100
A
E-
30
В
E
Position lumber in correct locations
20
D, C
F-
F
Nail lumber together
10
E
G-
Put sand in and under the equipment
Put dirt around the equipment
G
25
F
H
F
H-
Put grass all over the garden, landscape, paint
35
G, H
Refer to the legend for the activity that corresponds to each code.
Using the line drawing tool, draw a Gantt chart for activities E through I of the project.
20
40
60
80 100 120 140 160 180 200 220
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Practice Problem #1
A process consists of 30 activities
E task time = 42 min/unit
Longest activity = 2.4 min
Shortest activity = 0.3 min
Available Time, A = 480 min/day
(A) Max cycle time =
Min cycle time =
YC) If cycle time = 42 min, R =
(D) If cycle time = 2.4 min, R =
(E) If number of workstations, N = 10, and cycle time is 4.2 min/unit
%3D
Output Rate, R =
(F) Assembly-line Efficiency =
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Group of 10 workers were responsible for assembling hotplates (instruments for heatingsolutions to a given temperature) for hospital and medical laboratory use. A number ofdifferent models of hotplates were being manufactured. Some had a vibrating device sothat the solution could be mixed while being heated. Others heated only test tubes. Stillothers could heat solutions in a variety of different containers. With the appropriate smalltools, each worker assembled part of a hotplate. The partially completed hotplate wasplaced on a moving belt, to be carried from one assembly station to the next. When thehotplate was completed, an inspector would check it over to ensure that it was workingproperly. Then the last worker would place it in a specially prepared cardboard box forshipping. The assembly line had been carefully balanced by industrial engineers, who hadused a time and motion study to break the job down into subassembly tasks, eachrequiring about three minutes to accomplish. The…
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perform a 5 whys with the following topic:
* paratrooper height
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Roger Ginde is developing a program in supply chain management certification for managers. Ginde has listed a number of activities that must be completed before a training program of this nature could be conducted. The activities, immediate predecessors, and times appear in the accompanying table:
Activity
Immediate Predecessor(s)
Time (days)
A
−
2
B
−
6
C
−
1
D
B
10
E
A, D
3
F
C
6
G
E, F
8
This exercise contains only parts b, c, and d.
b) The critical activities for the leadership training program development project are
▼
C - F - G
A - E - G
B - D - E - G
.
c) The project length for the leadership training program development project =
enter your response here
days.
d) Slack time for each of the activities is:
Activity
Slack Time
A
enter your response here
B
enter your response…
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Only typed explanation otherwise leave it
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Example 2.39
Table 2.119 provides normal and crash times as well as normal and crash costs for the activities of
a project.
Table 2.119 Project activity details
Activity Normal Time (Weeks) Normal Cost (Lakhs) Crash Time (Weeks)
1-2
3
5
2-3
4
8
2-4
3
4
2-5
8
S
3-6
4
3
4-6
6
2
5-7
5
10
6-7
3
7
1
3
2
7
2
4
4
1
Crash Cost (Lakhs)
9
14
6
6
5
3
14
10
Project Network Analysis-1 | 141
(a) Draw the network and find the critical path.
(b) Using the above information, crash or shorten the activities step by step until the shortest
duration is reached.
MMM, VI Sem, Mumbai Univ, 2006
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Jamison Day Consultants has been entrusted with thetask of evaluating a business plan that has been divided into foursections—marketing, finance, operations, and human resources.Chris, Steve, Juana, and Rebecca form the evaluation team. Eachof them has expertise in a certain field and tends to finish thatsection faster. The estimated times taken by each team memberfor each section have been outlined in the table below. Furtherinformation states that each of these individuals is paid $60/hour.a) Assign each member to a different section such that JamisonConsultants’s overall cost is minimized.b) What is the total cost of these assignments?Times Taken by Team Members for Different Sections (minutes)MARKETING FINANCE OPERATIONS HRChris 80 120 125 140Steve 20 115 145 160Juana 40 100 85 45Rebecca 65 35 25 75
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Roger Ginde is developing a program in supply chain management certification for managers. Ginde has listed a number of activities that must be completed before a training program of this nature could be conducted. The activities, immediate predecessors, and times appear in the accompanying table:
Activity
Immediate Predecessor(s)
Time (days)
A
−
4
B
−
6
C
−
1
D
B
10
E
A, D
5
F
C
5
G
E, F
8
This exercise contains only parts b, c, and d.
Part 2
b) The critical activities for the leadership training program development project are
▼
B - D - E - G
C - F - G
A - E - G
.
Part 3
c) The project length for the leadership training program development project =
enter your response here
days.
Part 4
d) Slack time for each of the activities is:
Part 5
Part 6
Part 7…
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Required:
Develop a schedule for hiring new employees. What is thetotal cost of this schedule?
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student training program model topic : pharmacy Develop a program model for training and development for new line and middle managers in healthcare organizations. The program model should be simple and include a framework for the following elements :
1. skills assessment , developmental objectives and training
2. coaching and mentoring ( who and how ? )
3. assessment against development objectives
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Roger Ginde is developing a program in supply chain management certification for managers. Ginde has listed a number of activities that must be completed before a training program of this nature could be conducted. The activities, immediate predecessors, and times appear in the accompanying table:
Activity
Immediate Predecessor(s)
Time (days)
A
−
2
B
−
5
C
−
3
D
B
10
E
A, D
4
F
C
5
G
E, F
12
This exercise contains only parts b, c, and d.
b) The critical activities for the leadership training program development project are
B - D - E - G
.
c) The project length for the leadership training program development project =
31
days.
d) Slack time for each of the activities is:
Activity
Slack Time
A
00
B
nothing
C
nothing
D
nothing
E
nothing
F…
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Student: Angelea Tingey
The following table details the tasks required for Indiana-based Frank Pianki Industries to manufacture a fully
portable industrial vacuum cleaner. The times in the table are in minutes. Demand forecasts indicate a need to
operate with a cycle time of 10 minutes.
Performance
Activity Activity Description Time (mins)
A Attach wheels to tub
B
Attach motor to lid
C
Attach battery pack
D
Attach safety cutoff
E
Attach filters
Attach lid to tub
(1) Yes
O No
F
G
H
I
Assemble
attachments
Function test
Final inspection
Packing
c) The goal is to have 100% efficiency. Is this possible? (1).
d) The theoretical minimum number of workstations =
number)
5.0
1.8
3.0
3.8
3.0
2.0
3.0
Instructor: Angela Johnson
Course: MGT-455-0500
4.0
2.0
2.0
Predecessors
B
с
B
A, E
a-b) One of the possible assignment of tasks to workstations is shown correctly in Fig. 2
The efficiency of the assembly line with 3 workstations =
decimal places)
D, F, G
H
I
% (enter your response rounded to two…
arrow_forward
A company is setting up an assembly line to produce 90 units per hour. The table below identifies the work elements, times, and immediate predecessors.
Work Element
Time (Sec.)
Immediate Predecessor(s)
A
25
-
B
18
A
C
20
A
D
5
B, C
E
12
C
F
8
E
G
16
D, F
H
12
G
Use one of the heuristic decision rules described in Table below to balance the assembly line so that it will produce 90 units per hour. Clearly state the decision rule you use and complete the below table using the selected rule.
Decision Rule
Logic
Longest work element
Picking the candidate with the longest time to complete is an effort to fit in the most difficult elements first, leaving the ones with short times to “fill out” the station.
Shortest work element
This rule is the opposite of the longest work element rule because it gives preference in workstation assignments to those work elements that are quicker. It can be tried…
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Case: "What am I Doing Wrong?"
Susan Johnson, one of the supervisors in the business office, seemed always to be extra busy but never “caught up”. Frustrated with her never diminishing workload and tired of staying in hours of late nearly every day, she spent two evenings reading up on planning and priorities and decided to try to plan the next day's activities at the finish of each work day.
She came to the office the following Monday with her day planned out to the last minute. She had created a list of everything she needed to get done that day, including the following:
Complete an overdue report
Write two performance appraisals due that day
Develop the agenda for the following day’s staff meeting, and
Prepare for a new employee orientation.
It would be a tight fit for an 8-hour day, but she believes she could do it if she remained focused.
Susan got off to a good start by finishing the report earlier than she thought she would and turned her attention to the performance…
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Discuss 3 examples of unethical scheduling activity and describe which ethical standard each scenario violates?
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- A ng.cengage.com earning Bb https://learn-us-east-1-prod-fleet01-xythos.content.blackboardcdn.com/blackboard.learn.xythos AP Q Se. E AA Review ritical Thinking Activities Module 2 Critical Thinking Activities Assignment Score: 0.00% Save Submit Assignment Questions ca2ce01h_Module2.03 « Question 3 of 5 » 1. 2. Emma Jackson is thinking of starting a retail business with two friends who have extensive experience in sales and business organization. They want to determine whether they should run the business as an e- commerce website or a brick-and-mortar store. Research the pros and cons of e-commerce for businesses o and recommend an option to Emma. 3. 4. 5. MacBook Air DII DD O O O O0arrow_forwardArticle: Harry Hartfield was looking over some recent travel brochures while consulting his recent Google search. Retirement is only 5 days away and he could not wait to see the Fiji Islands. He and his wife thought they would start with a restful break before they started their travels in earnest. Harry is the head aero engineer at Global Delivery Direct and has been in charge of purchasing the planes and maintenance for the last 15 years after being an employee with GDD 25 years before. Harry had worked up in the company to his current position and has seen a lot of initiatives come and go when it came to eco-friendly flying machines. In the last four weeks, Harry has been breaking in his replacement, Imogine Farthing, who is coming from their London branch. Harry likes Imogine and thinks that she will do well. However, she is keen to purchase the new Boeing 777 cargo plane. She thinks it will go a long way to improving their fuel consumption and air emissions in the long-run…arrow_forwardArticle: Harry Hartfield was looking over some recent travel brochures while consulting his recent Google search. Retirement is only 5 days away and he could not wait to see the Fiji Islands. He and his wife thought they would start with a restful break before they started their travels in earnest. Harry is the head aero engineer at Global Delivery Direct and has been in charge of purchasing the planes and maintenance for the last 15 years after being an employee with GDD 25 years before. Harry had worked up in the company to his current position and has seen a lot of initiatives come and go when it came to eco-friendly flying machines. In the last four weeks, Harry has been breaking in his replacement, Imogine Farthing, who is coming from their London branch. Harry likes Imogine and thinks that she will do well. However, she is keen to purchase the new Boeing 777 cargo plane. She thinks it will go a long way to improving their fuel consumption and air emissions in the long-run…arrow_forward
- Situation: One other significant problem plagued the engineering departments at TRP. Because ofpast salary increase practices, there is now a high salary gap between the engineermanagement levels and the engineering designers. For the same long working hours, thoseworking in the operational levels (e.g., payroll, accounting, HR) made almost 15 times less thanthe engineering designers. These same operational level employees also made 25 times lessthan the engineering management groups. Alternative Courses of Action for payment gap between workers with the same working hours: ? Pros: ? Cons: ?arrow_forwardnity College | Pima x B Module 12 Practice Assignment 6 Question 1- Module 12 Practice x A ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=D0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddleware%252Fr ediStay v4 E New Scorpion O Redistay - (Unknown) U Ulitpro -New e Scorpion (UAT) 5) Springfield - Home inContact Dashboards RediStay v4 (UAT) -... lodule 12 Practice Assignment_Ch.17 i Saved 1 Challenge Problem 17-25 (Static) [LU 17-2 (2)] A delivered price (including attachments) of a crawler dozer tractor is $135,000 with a residual value of 35%. The useful life of the tractor is 7,700 hours eBook Print a. What is total amount of depreciation allowed? References Total amount b. What is the amount of depreciation per hour? (Round your answer to the nearest cent.) Amount of depreciation per hourarrow_forwardGive 3 examples of unethical scheduling activity and describe which ethical standard each scenario violates?arrow_forward
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- Group of 10 workers were responsible for assembling hotplates (instruments for heatingsolutions to a given temperature) for hospital and medical laboratory use. A number ofdifferent models of hotplates were being manufactured. Some had a vibrating device sothat the solution could be mixed while being heated. Others heated only test tubes. Stillothers could heat solutions in a variety of different containers. With the appropriate smalltools, each worker assembled part of a hotplate. The partially completed hotplate wasplaced on a moving belt, to be carried from one assembly station to the next. When thehotplate was completed, an inspector would check it over to ensure that it was workingproperly. Then the last worker would place it in a specially prepared cardboard box forshipping. The assembly line had been carefully balanced by industrial engineers, who hadused a time and motion study to break the job down into subassembly tasks, eachrequiring about three minutes to accomplish. The…arrow_forwardperform a 5 whys with the following topic: * paratrooper heightarrow_forwardRoger Ginde is developing a program in supply chain management certification for managers. Ginde has listed a number of activities that must be completed before a training program of this nature could be conducted. The activities, immediate predecessors, and times appear in the accompanying table: Activity Immediate Predecessor(s) Time (days) A − 2 B − 6 C − 1 D B 10 E A, D 3 F C 6 G E, F 8 This exercise contains only parts b, c, and d. b) The critical activities for the leadership training program development project are ▼ C - F - G A - E - G B - D - E - G . c) The project length for the leadership training program development project = enter your response here days. d) Slack time for each of the activities is: Activity Slack Time A enter your response here B enter your response…arrow_forward
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