Marketing Portfolio Assignment Part 2 (Kawartha Dairy) (1)

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

Activity 2 Let's Do it! Directions: Choose brands for each type of good, write the consumer buying behavior for each type and its effect Consumer Buying Behavior Bases Sardines, Milk, Pasta, Bottled Water, Rice (Consumers buy many goods to use to satisfy personal or |family needs.) (Consumer buying behavior is affected by age, occupation, income level, education, gender etc. of consumers.) Types of Goods Effect

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You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies

Who are the target market of apple watch? and what is the main marketing objective of apple watch?

When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?

Q2. How can B&D increase the probability that the consumer will buy its new small appliance products? What are the success-factors (activities) associated with effective marketing your group can think of. List & explain each. Pls Answer the Question from Below Context : Black and Decker, a noted marketer of products for the do-it-yourself market, acquired the General Electric Company’s small home appliancebusiness in 1985 for $300 million. B&D had enjoyed a 50 percent market share in the worldwide market for power tools, but the recession of the early 1980s and competition, especially from the Japanese, forced changes in manufacturing and marketing at B&D and led to the GE acquisition. Makita of Japan, for instance, which offered competitive power tools at a lower price, and in a very short time its market share was nearly equal to B&D’s. Alongside emerged a host of other emerging brandsB&D executives realized that the company could not stand still, and ride on…

Colgate “Kitchen Entrees” FAILED WHEN IT WAS INTRODUCED INTO THE MARKET. PRESENT A REPORT ON WHY IT FAILED

1. What types of marketing controls should OEB Breakfast Co. in Calgary Alberta put in place to monitor and measure the success of their marketing plan? Marketing Control Types • Annual Marketing Control • Profitability Control • Efficiency Control • Budget Control • Strategic Control Note: please refer to the summary of marketing plan attached

4 strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints. Four approaches to rise the short period profitability of the business: Approach 1: Enhances the cross-sell & up-sell moderately than increasing the worth of the product•Approach 2: Implementing loyalty programs to attract the customers/distributors to buy again from the company.•Approach 3: Running Fear of missing out on campaigns to create the demand•Approach 4: Having dealt with the financial institutions to clear the debt and to make sure the financial operations are running smoothly. For each of the strategies that you have outlined suggest how Mr. Grant mightproceed to evaluate these strategies.

Explain the role of sustainability in marketing planning. pp. 81–83 SUSTainaBiliTy: MarkeTerS do well By doing good p. 81

How does Afterpay Limited demosntarte Corporate Social Responsibility (CSR)? Provide examples and evidence (e.g. statistics, infromation from reliable/peer-reviewed articles).

1- Answer the following question:• Choose one of the brands that have been affected and becamemore active during the current world situation with the spreadof Covid 19 pandemic.• Explain how their marketing functions have evolved duringthis health Pandemic?• Reflect on their CSR initiatives.• Consider their digital media activities.• Consider all different marketing concepts covered in CH-5 thatare related to their marketing activities during this Pandemic.

Ansoff matrix about new carbon fiber 3D printing bicycle company ( entered Europe & Asia pacific region during market simulation quarter 1-8)

Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in a better way.

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

Q1: "What marketers know about consumers is comparable to the tip of an iceberg." Do you agree? Elucidate citing contemporary examples of product launches, success and failure.

1) In details explain  who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

A) Marketing plan objectives of apple company between 2020 to 2023 B) add examples pls

Executive Summary FOR WALMART Positioning Statement  Provide the positioning statement your marketing plan will apply.   Marketing Plan Objectives  List the objectives of the marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors.           Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target market?(with sources)

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

1) Define each of the four PS. Does the four Ps framework do an adequate job of describing market responsibilities in preparing and managing marketing programs? why? 2) Do you see any issues with this framework in relation to service product? Explain.