RSS HW 11 Assignment

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Purdue University *

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Marketing

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Apr 3, 2024

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RSS HW 11 Seat # C1 PRODUCT COMPETITION Name: Amelia Dean 30 points Name of your Approved RSS Product: Garage Doors and Openers Name of your Approved RSS Company: 4-T Door Systems Customer’s level of management: Owner 1. Name two company competitors with your product/service? (2 points) Overhead Door Hostetler Door 2. Explain what the strengths and weaknesses are with each competitor. Think in terms of product, price, promotion and distribution? (4 points) Competitor 1: Overhead Door is a big company with over 450 distributors, they have a large presence in the garage door industry and more name recognition. They distribution for Overhead Door is extremely well organized and they do have numerous locations. However, because they are so large they tend to have a more impersonal relationship with their customer and customers can feel lost in the shuffle leading to longer delivery times and service people not getting out to them to fix technical issues within a reasonable amount of time. Competitor 2: Hostetler Door is also a local family-owned garage door company and they do tend to have strong relationships with their customers. Their doors are offered at a lower price point than 4-T Door Systems which is enticing to customers. However, our garage doors have a longer life cycle span, and our technological quality is more advanced. 3. What problems do you see with these products compared to your product/service? (3 points) Overhead Door struggles to make personal connections with their customer because they are such a large corporation so for residential customers specifically it can feel like they are just another sales grab. Hostetler Door struggles with lifelong quality of doors, their torsion life cycle is about half that our 4-T Door systems which can lead to doors needed to be fixed or replaced more often. 4. Why should they buy from you instead of from your competitor 1 (use the words you will say to your customer)? (3 point) Our garage doors continue to advance in technology while still staying true to our quality. We pride ourselves on a strong torsion spring life cycle, so customers know that when they buy from us they are investing in quality and the future of their home or building. We provide a wide variety of products and styles to fit every customer needs from a
multiple range of colors to designs that are flushed, raised and much more! We value all of our customers opinions to ensure that they find the right garage door fit for their project. Over the past few years our customer attention and our sales by 15%. Our employees and everyone on our team strive to give every customer a well-rounded experience and 24/7 support. 5. If your customer currently uses this product/service, what will you present your customer with that will convince him to purchase your product instead? Why should they purchase your product instead of the competition? (18 points, 2 points for each one.) My Product Competitor 1 Competitor 2 At least 2 Features Various designs and styles, long torsion life cycle of up to 18 years. Strong name and brand recognition. Lots of locations to purchase from. Good prices that fit a lower budget, family-owned company with strong business relationships Benefits to my customer By providing various designs and styles we allow ourselves to fit a variety of customers’ needs and wants and ensure that they get the right design for their project. Our strong torsion spring life cycle means that our doors are built to last and leads to fewer repair and replacement needs. Their brand recognition draws customers into their distribution centers. It is beneficial for them to have a big audience. Their distribution is also an extremely well- organized chain of command and since they have numerous locations they can reach more. Their low prices bring customers to them because customers feel they can get a better design for a lower price. They also pride themselves of strong local relationships with customers because they are a family- owned company. Evidence to support 4-T Door systems have increased in sales by 15% over the past few years due to advancing technology and a fast delivery system as well as our variation of product designs and styles. Their stats show the number of customers they have reached from having a big-name brand recognition. They numerous locations have also grabbed customer attention. Their low prices have allowed them to increase their sales and profit margins, as well as having strong relationships with customers.
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