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BUSN 5000
Homework 8
Please open this document in Microsoft Word and respond directly in this document without modification of the text in bold. This way the answer will be in the same place and in the same format for every student.
You will submit this Word file in Canvas. If you have any trouble, reach out to your instructor in a timely manner.
Question 1 – Large Language Models (LLMs) like ChatGPT will substantially increase productivity as workers discover ways to offload more tedious tasks to AI. For example, an LLM can be tasked with writing relatively good ad copy. For the first part of this assignment, you are to use one of the LLMs (ChatGPT, Bard, Bing, etc.) to produce copy for Hostess Twinkies. Simply copy and paste the following three sentences directly into an LLM and then copy its response directly below.
Please write ad copy for Hostess Twinkies. The target market is college age students. Limit yourself to 250 words.
"Hey there, Campus Crew! Looking for a nice pick-me-up to get through those long study sessions? When you encounter Hostess Twinkies, your trip ends! These golden, cream-filled delights are a must-have snack for your active college lifestyle. Twinkies are an ideal snack to satiate your sweet need during breaks or during a late-night study session. Enjoy the delightful Flavors of Twinkies as you navigate college and its problems. No matter how down you are, a few Hostess Twinkies will lift your spirits. If you want to ensure that your college experience is memorable, tasty, and enjoyable, you should absolutely get a pack of Hostess Twinkies. Twinkies' attractive and timeless Flavors will increase your enjoyment and fun! "Hostess Twinkies: The Study Power Tool You Need! The perfect food to fuel your late-night cramming sessions and get through those difficult lectures. Twinkies, filled with sweet, creamy sweetness, are the ideal pick-me-up for any college student. Whether you need a fast energy boost or a delectable treat to share with friends, Twinkies are the solution. To brighten up your time at university, pick up a package of Hostess Twinkies.
BUSN 5000
Homework 8
“Get Twinkies for a quick mood boost! Rather than being mere munchies, these golden morsels bring delightful joy. Unlike other snacks, Twinkies provide a timeless, cream-filled joy that defies taste. Twinkies will up your snack game - because life is too short for regular goodies!”
Question 2 – Provide an executive summary of potential arguments for and against relying on
AI for a company’s marketing. You can query the LLM about this, but your response must be your own. Limit 300 words
Executive Summary: Potential arguments for and against using AI for a company's marketing. There are advantages and disadvantages for businesses contemplating using AI into their marketing operations. Here are some possible reasons for and against using AI in marketing. Reasons for Using AI in Marketing. 1. Increased Efficiency: AI can automate regular procedures, analyse massive datasets, and optimize campaigns in real time, all of which result in higher resource utilization. 2. AI provides hyper-personalization, dynamic pricing, and superior client experiences, resulting in increased engagement, conversion rates, and customer happiness. 3. Data-driven insights: AI-powered data analysis may deliver more detailed insights, allowing for better decision-making and more targeted marketing tactics. Reasons not to use AI in marketing. 1. AI Risks Losing Authenticity and Audience Connection. AI may fall short in areas such as content production and marketing strategies that need cultural references, human interaction, and
uniqueness. 2. Data Privacy and Ethical problems, AI-driven decision-making, incorrect content, biases, and the use of AI in marketing are all important problems. 3. Difficulty and Implementation Restrictions: Artificial intelligence (AI) implementations may
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