WK5Assgn_Silva_R

1. How can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

Describe the concept of "long-tail keywords" and their significance in modern SEO strategies. Provide examples of long-tail keywords for different industries.

Answer the two questions below:

P&G chapter case study on connect chapter 9

Explain each of the following concepts providing an original example of each.1. Customer Relationship Management (CRM).2 Relationship marketing.3. Unrealistic relationships (in terms of CRM).4. Customer retention.5. Zone tolerance

Help me please with explanation

one year plan of how we intend to fix these issues  Two main problems about Fortnite:   Problem #1: Fortnine only does marketing with YouTube videos and they need to start advertising in different places like billboards and commercials to appeal to different groups of people   #2: fortnine’s customers are primarily heterosexual white men, and they need to expand and try to appeal to different types of people

Please do not give solution in image formate thanku In what ways can managers at each of the three levels of management contribute to organizational efficiency and effectiveness? The three levels are First-line manager, Middle manager and Top manager. First-line manager: A manager who is responsible for the daily supervision of nonmanagerial employees. Middle manager: A manager who supervises first-line managers and is responsible for finding the best way to use resources to achieve organizational goals. Top manager: A manager who establishes organizational goals, decides how departments should interact and monitors the performance of middle managers.

An engagement checklist is used to determine how involved a customer is with your product or service’ (Chaffey and Smith, 2017). Outline the questions used to assess customer engagement within these fourcategories; a. Involvementb. Interactionc. Intimacyd. Influence

These are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?

An intuitive knowledge management system can streamline the customer experience process at SmartMove. DiscussANY FIVE (5) ways Knowledge Management System (KMS) improves customer experience

X Health Research & Development Manufacturing Finance Marketing Customer Service Matrix Convoluted O International Divisional Virtual Beauty Research & Development Manufacturing Finance 1000 x 677 The organization chart above corresponds to which organizational structure? Marketing CEO Customer Service Food Research & Development Manufacturing Finance Marketing Customer Service Admin & Finance 000000 Human Resources Procurement Finance Communications Training / Safety Legal

According to Aaker, ‘A solid brand, especially one with a vision that includes ahigher purpose, is likely to provide an employee with meaning and job fulfilment.’ Use the following three steps to discuss how an employeeengagement strategy would be developed for the brand "DOVE": Learning about the brand vision; Believing in the brand vision; Living the brand vision.

In Module 4, you learned that every day, organizations are impacted by incidents and crises; some even threaten the integrity and survivability of their brand. How they respond will determine how consumers respond. Recent examples such as flight cancellations stranding passengers over the holidays and celebrity spokespeople making inflammatory statements or acting improperly come to mind. For this assignment, identify a real-world example of a public relations crisis which required an organization to address and respond. Briefly describe the situation. Include a link to the story (optional). What issues specifically concern the organization, brand, product, or service? What communication/marketing channels did the organization use to advise customers of the situation?   How did the organization mitigate the problem and demonstrate customer care?  Do you believe they handled the situation effectively?  What would you have done differently?

I need help with question #2

Discuss. How does building and maintaining customer trust contribute to a customer-focused approach?

Step 3 - Choose the target market Which are potential specific positive (+) and negative (-) reasons that could make the need you are addressing commercially viable or not? • Report creating a table of positive and negative reasons

Identity any limitations to the ¨Eight Steps to Soud Ethical Decision Making in Business process¨ approach or reasons why the steps might not work.

Overview Instructions Here in this scenario, we are considering DFA for the idea(opinion) like a speaking partner organization.  Considering the organization that is a language converter ,  Overview A SWOT analysis is a planning tool used to analyze the strengths, weaknesses, opportunities, and threats involved in a project or business. In this activity, you will be creating a SWOT analysis for your innovation. Consider the following as you create your SWOT analysis. The first step to a SWOT analysis is identifying strengths. You can identify strengths by answering questions similar to the following: What is your innovation really good at? What does it offer people that other products or services can’t or don’t? Is it easy to produce? Is it inexpensive? What is it that draws customers to the product or service? The second step is assessing the weaknesses of your innovation. What are some things that your innovation is not very good at, that other products or services do much better? Is…

Why does the Ethisphere Institute offers indispensable insights for organizations to strengthen their business practices by aligning them with their unique culture and values? Why is it crucial to keep in mind that this website serves as a foundation, and it is the responsibility of organizations to incorporate their own beliefs and values into the framework provided by Ethisphere?

21- E-government development success factors are user-centred success factors, e-service success factors and IT success factors. Select one: a. True b. False

1. What is/are the best way to get new idea from customer? How this/these can be effective? 2. In determining the ways on how to attract customers through packaging, entrepreneur see to it that it is with pleasing perspective. Think of a tangible product that you can offer as an entrepreneur and create/design your own packaging.

(products and services , employee size , market share) of zus coffee in more than 1000 words

Please answers the following questions. Thank you so much. Highly appreciated.

dq 1Discuss the pros and cons of an organization using written electronic communication such as email, instant messaging, or social media to communicate information. Find a real world example of an organization negatively impacting its own culture due to a use of email as the form of communication, such as the Radio Shack example “Fall-out from negative messages” on page 313.dq 2Make an argument, based on the research, showing whether you believe organizational cultures can change and why. Include the definition of organizational culture relative to its common characteristics and the factors that create/maintain culture.

This is short question and has 5 sub parts interrelated.   1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.   2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.   3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…

URGENT As a Head of social media in a startup apparel company, you are assigned by themanagement together with the eCRM department to devise a strategy regarding the usageof social media platform in reaching the customers. Describe THREE (3) social mediaplatforms and its usage that you are going to propose.

3 What are (a) the advantages and (b) the disadvantages of Chobani’s Customer Loyalty Team that handles communication with customers—from phone calls and e-mails to Facebook and Twitter messages?