Pietro Mariano MGMT408 Week 3

Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B). Business-to-Administration (B2A) Consumer-to-Administration (C2A)

E2

ADVANTAGES AND DISADVANTAGES    Consumer-to-Business (C2B). Business-to-Administration (B2A) Consumer-to-Administration (C2A)

As a product manager you are responsible for a new hand sanitizer launched recently by your company, Health and Hygiene Ltd. Most of your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium and low, so that the reputation and stated values of your company are protected.

Describe the kind market segment in this example. Explain.

Discuss which channel would be best suited for distributing Samsung’s new smart watch.

9.2 Marketing Channel Profitability (Figure 9-5) How does the net marketing contribution and marketing ROI change if the business modifies its sales mix to 30% direct sales, 40% agent distributor, and 30% distributor retailer? How does the net marketing contribution and marketing ROI change if the business replaces the direct sales channel with the agent-distributor channel, with a sales mix of 60% agent distributor and 40% distributor retailer?

Ansoff matrix about new carbon fiber 3D printing bicycle company ( entered Europe & Asia pacific region during market simulation quarter 1-8)

Medical/AT Device Distribution Network With Intense Clinician Training Support From The Manufacturer What was the distibution channel selected by the manufacturers of iWalk 2.0?  Illustrate a diagram and explain.  Which product-related factor made them decide their choice of distribution channel? Explain. What programs did the manufacturer use to motivate their channel members? Do you think their distribution strategy is effective? Explain.

Discuss the impact of CRM on improving sales forecasting and pipeline management.

- What is blockchain? How might it impact Internet Marketing and pricing of products/services online?  - How do e-marketers use geographic, value segment, and negotiated pricing online?

As a marketing team at your company, you have been given the opportunity to attend two virtual seminars with experts commenting on how COV19 has shaped the future of customer relationship management and sales and marketing. Your team has been asked to highlight at least four key points from these virtual seminars that can support sales, marketing and customer relationship management for the arm of their retail banking unit based in the Caribbean, along with three strategies to build client relationships and revenue over the next 2-3 years

What are the ethical implications for a platform's decision to "shadowban" certain users or content during a crisis?

What is the nature of telecommunications industry? How do the market players compete? How did they compete? Loyalty scheme or price war? How was the price war? How as the loyalty scheme? Did they ever collude? Was it tacit/open? What was government’s decision/action? Max 750 words. Include minimum 5 independent and verifiable citation. Make solid introduction and conclusion

Create detailed marketing activities for this event "Covid19 Seminar by the government for the front liners".

Deloitte: Digital Commerce OfferingBackground to our Digital Commerce Market Offering and researchWith Covid-19 lockdown, we’ve seen an uptake in online shopping, and driving Digital Commerce to the top of the Executive agenda. Many of the barriers consumers have for shopping online have been challenged and shifted, but in our ambition to guide our clients with their Digital Commerce offerings and journeys, we felt there was a need for a structured approach to this challenge, and a lack of insights into understanding the concerns, the critical elements to unlock the customer’s online shopping journey, and a deep understanding of the customer needs that would create successful online/omni-channel commerce offerings. Deloitte’s Digital Commerce OfferingA strong digital Commerce offering is not just about having the right technology in place. It’s about a new way of generating growth, revenue and future proofing your business. We believe that every company is challenged with combining…

Deloitte: Digital Commerce OfferingBackground to our Digital Commerce Market Offering and researchWith Covid-19 lockdown, we’ve seen an uptake in online shopping, and driving Digital Commerce to the top of the Executive agenda. Many of the barriers consumers have for shopping online have been challenged and shifted, but in our ambition to guide our clients with their Digital Commerce offerings and journeys, we felt there was a need for a structured approach to this challenge, and a lack of insights into understanding the concerns, the critical elements to unlock the customer’s online shopping journey, and a deep understanding of the customer needs that would create successful online/omni-channel commerce offerings. Deloitte’s Digital Commerce OfferingA strong digital Commerce offering is not just about having the right technology in place. It’s about a new way of generating growth, revenue and future proofing your business. We believe that every company is challenged with combining…

Deloitte: Digital Commerce OfferingBackground to our Digital Commerce Market Offering and researchWith Covid-19 lockdown, we’ve seen an uptake in online shopping, and driving Digital Commerce to the top of the Executive agenda. Many of the barriers consumers have for shopping online have been challenged and shifted, but in our ambition to guide our clients with their Digital Commerce offerings and journeys, we felt there was a need for a structured approach to this challenge, and a lack of insights into understanding the concerns, the critical elements to unlock the customer’s online shopping journey, and a deep understanding of the customer needs that would create successful online/omni-channel commerce offerings. Deloitte’s Digital Commerce OfferingA strong digital Commerce offering is not just about having the right technology in place. It’s about a new way of generating growth, revenue and future proofing your business. We believe that every company is challenged with combining…

Read the case study below and answer the following questions:Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with…

Read the case study below and answer the following questions: Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with…

Identify the potential benefit, and challenges, for companies moving to direct online distribution channels. Your answer should explain how companies can balance expected benefits from onine direct sales with potential channel conflicts, and address how companies can best transition from traditional and intermediary sales model to direct channel.    Explain how you could create customer value throughout the entire product/brand experience. Your answer should encompass all of the following concepts: Core, Actual & Expected, and Augmented Product iPACE Frame Work

E-commerce Is Growing – Are You Growing with It? By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be. When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted. According to a…

E-commerce Is Growing – Are You Growing with It?By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be.When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted.According to a new IBM…

E-commerce Is Growing – Are You Growing with It?By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be.When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted.According to a new IBM…

E-commerce Is Growing – Are You Growing with It? By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be. When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted. According to a new…

E-commerce Is Growing – Are You Growing with It?By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be.When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted.According to a new IBM…

E-commerce Is Growing – Are You Growing with It?By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be.When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted.According to a new IBM…

Watch the video “The Secret Life of Cell Phones” (http://www.youtube.com/watch?v=UkbpiL9UsY8), a video created by INFORM Inc. (an environmental NGO). How manyphones have you owned in your life? How often do you replace them? What happens toyour old phones? If you turn your phone over to a company (phone company or retailer),do you know what practices their recycler uses? How would you find out? What ways mightwe encourage people to recycle phones? Who profits and benefits from the recycling ofphones?

Describe the Easy Jet company through a 4V analysis

describe all the types of utility the producers and/or distributors for NIKE and COACH create with their goods, as well as who creates it and how.

How does variable data printing (VDP) enhance personalization in marketing materials, and what industries benefit from VDP capabilities?

The World Tourism Organization (WTO) has called for vaccine passports to speed up the recovery of the THM industry. Increasingly, destinations are assessing the use of vaccine passports and vaccination rates for marketing purposes. Meanwhile, some of the world's largest economies have supported the role of vaccine passports and high local vaccination rates in jump-starting the tourism and hospitality industry.   Please chime in with your thoughts on the utility of both from a Destinations and Attractions Marketing standpoint.