annotated-Mollie%20Konen%20-%20Food%20Mkt%20%234

Pretend that your company has been making and selling one product for the past fiveyears. Plan to make additional three products. These may be in the same category as the firstproduct or not. Use the following format.

20- Which one of the following is the benefit for setting manufacturer’s suggested retail price?   a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product

Look at some real estate want ads in your newspaper. Enter the price of a two-bedroom home and a three-bedroom home. If you find some abbreviations you do not understand, ask your teacher.

You are making a special hot chocolate that costs you $0.45 per serving. You sell each serving for $3.50. What is the beverage cost percent?

Circle the correct answer for each of the following: 1. What builds the image of the product in the minds of consumers? A.The trade name. b. Price. The product itself. d. After sales services. 2. In what element of the marketing mix lie the benefits that the consumer gets? a. Pricing. b. The product. c. Distribution. d. Promotion. 3. What is the only component that brings revenues directly to the Organization? a. The product. b. Distribution. c. Promotion. d. Pricing. 4. What is the function associated with all activities aimed at improving the image of the enterprise to the public? a. Personal selling. b. Public Relations. c. Advertising. d. Promotion. 5. Which of the following jobs aims to influence and win customers to buy a business product? a. Promotion. b. Personal selling. c. Advertising and publicity. d. Public Relations.

Plz explain in detail

Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone.  Which one of those framings is this advertisement attempting to accomplish?  Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service?  Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone?  Explain your reasoning.

7

Pretend that your company has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. Use the following format.

13- Which one of the following is the reason for elastic consumers that the retailers should understand while fixing retail price? a. Purchase urgency is high b. Purchase urgency is low c. There are no substitutes d. Consumers are price insensitive

some people believe that the higher a product is priced, the more likely it is that people will want to buy it .explore to what extend prices influence potential buyers and account for other factors that influence people to buy a product. argument in favour

3. Describe the concept of a product's reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?

The most expensive refrigerator in the world is the Sub-Zero brand. Many consumers believe it to be the best brand made. For people who insist on having the best kitchen money can buy and will accept no less, the Sub-Zero refrigerator is an example of what kind of product? O a. exclusive O b. heterogeneous shopping O c. convenience O d. shopping O e. specialty

By definition, "Price" isSingle choice.     a. what is charged for something (product or service) b. the term used by marketers defining the cost of a product c. the sticker on a product that suggests a price d. calculated by dividing cost with retail selling price

List  the general approaches to pricing. Select examples of products that you regularly use.        i.          Notice the price of each of these items For each item,      ii.          State the main benefits you are looking for in using the product.     iii.          Does the price communicate the total benefits sought?     iv.          Does the product’s price suggest good value?     v. Do you think the manufacturer or retailer is overcharging or         undercharging consumers for the product?

Fancy Fashions sells jeans for $59 and sweaters for $39, To increase sales of jeans and sweaters, Fancy Fashions promotes this Product Price Bundle: "Buy a pair of jeans and a sweater for $98'. Will this Product Price Bundle will work well to increase the sales of jeans and sweaters? Explain your answer in no more than 2 bullet points.

“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what is this sentence means?

Many insurance companies sell health insurance plans to companies. In these companies the em- ployees pick the plan, but the set of offered plans is determined by the company. Recently, Blue Cross–Blue Shield, a health insurance company, ran a television ad stating, “If your employer doesn’t offer you Blue Cross–Blue Shield cover- age, ask why.” Explain the promotional strategy behind the advertisement.

Consumers often consider price: Multiple Choice to suggest potential product use. to determine income requirement. to suggest product size. only when short on funds. to suggest product quality

Please invent an imaginary company producing a good or a service, located in whatever place and having whatever name. You should treat the aspects given in the following table: Table of Contents Introduction - The Company and its Environment (the name of the author) The Company and its Customers (The Buyers) (the name of the author) The Company and its Products (the name of the author) Price (the name of the author) Distribution (the name of the author) Promotion (the name of the author) Social Media Marketing (the name of the author) Conclusions I want an expert to give me some ideas of an imaginary companies to inspire from.

Answer 7, not 6

ANSWER NUMBERS 2-5 WITH 2-3 SENTENCE FOR EACH NUMBER WITH OWN ANSWER/OPINION

Explain how brand of a commonly purchased consumers packaged good, such as toilet tissue, could be skim-priced?

1 What are some examples of bundle pricing?
  2 What are some other examples of promotional pricing?
  3 How does promotional pricing contribute to a business’s overall marketing strategy?    Please number your responses for each question (1, 2, and 3)

Which of the following are components of the compensation package for members of production assembly teams? An hourly wage, teamwork bonuses for beating weekly PAT assembly quotas by 5% or more, a year-end bonus of $5.00 per camera assembled or $10 per drone assembled (both subject to change), and stock option awards for perfect attendance Percentage increases in the annual base wage, bonuses tied to the achievement of higher P/Q ratings, a year-end bonus for achieving a 100 or more unit increase in PAT productivity, and an increase in the dollar cost of a PAT member's fringe benefits package Weekly salary (can be different for camera PATS and drone PATS), the cost of a PAT member's fringe benefits package, a piecework incentive of $5 per camera/$10 per drone assembled, and teamwork bonuses for meeting or beating weekly PAT assembly quotas by 5% or more Annual base wage, teamwork bonuses or $5 per camera or $10 per drone if the PAT meets or exceeds its monthly assembly quota, the cost…

A retailer has one opportunity to purchase a holiday gift basket. The retailer buyseach basket for $10 and sells each basket for $25. Baskets left at the end of the season aresold to a discounter for $1. What is the underage cost?

Create an marketing mix

can you write about markiting mix of coca cola company by your on words see the images this is an ex please dno't write the same , write a pragraph in each 200 1-price of coca cola  2-place of coca cola  3-PROMOTION of coca cola  4-product of coca cola