Finalassignmentmarketing

Q.9 Write a cover letter for your questionnaire on your research topic? Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.

Q1. Does Livestock Wealth use "inside-out" or "outside-in"?

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them  and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product

QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. [2 marks] ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. [3 marks] iii. Exponential Smoothing when α= .6 and the forecast for March is 350. [5 marks] iv. Determine which of the three forecasting technique is the most accurate using MAD. [4 marks]

Kingdom) Question 5 Figure 2 below gives the four (4) types of buying behaviours a customer could exhibit. Figure 2 Consumer Buying Behaviour Habitual Dissonance Reducing Variety Complex Seeking 2 of 4 a) Explain under what circumstances each behaviour will be exhibited. Support your answer with examples. b) What will be a suitable marketing goal and two marketing strategies for a product, where the expected consumer buying behaviour towards it is deemed 'Habitual'? Text Predictions: On Accessibility: Unavailable G ZM

Question 1Assess the strategic advantages and disadvantages of including hand sanitizer in Kinsip's product mix. What are the opportunities and risks involved in marketing a product that differs from a company’s mainstream offerings? Question 2Discuss the characteristics of Kinsip’s customers. What could Kinsip do to get to know them better?Question 3Explore possibilities for rebranding the hand sanitizers. Question 4Prepare a marketing plan for Kinsip’s new product 'hand sanitizers'.

Q.1 How Companies can understand consumers behaviour towards FMCG? Explain.

• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential. 1. For Unilever to effectively segment the market at which it aims the Rajah range of products, customer satisfaction and an increase in profitability would be essential. Name the five prerequisites of market segmentation that would make this possible.

Q.4 Write the relationship between the variables. Q.5 A researcher want to start a research on COVID-19'. Write a research title in narrow and specific sense. Q.6 How will you search the literature through specialist people for your researches?

Q4) Define the following concepts with example. Market Potential Sales Potential Market Share

Question 3. Consider the following research questions or hypotheses. What variables need to be measured in each? Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores? The temperature inside the supermarket will determine how much time that shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm. Product price is related positively to product quality. Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers.

QUESTION 6 Describe any FIVE primary research methods. T T TT Paragraph Arial 3 (12pt) XD Ó Q n 三=== 三 TT Mashups

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them  and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:

Q. 3. How pannel ARDL technique deals with endogenity? Describe it in detail

Q1. Select coffee product and provide details of the company name, its marketing mix, segmentation, targeting, positioning and distribution strategies.

Question 3 An organization uses a business intelligence system to predict products that tend to be purchased together. This is an example of. O A) Regression Analysis B) Cluster Analysis C) REM Analysis D) Market Basket Analysis

Question 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.   Table: Advertising Expenditure vs. Sales from 2008 to 2017   Year Advert. Expenditure Sales   (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).

q10-  What is the best description of Granger-causality? Select one: a.   the ability of lags of one variable to contribute to the forecast of another variable   b. the ability of a variable to predict its own future c. the ability of the one variable to explain it own past d. None of the above Clear my choice

QUESTION 19 Part of the marketing management process includes planning evaluating and controlling marketing plans. O True False

Q 9. Describe "Business Intelligence"?

Would you recommend a brand extension for Brand 2 to cover products marketed under Line 4?

QUESTION 32 If an organization is worried that a risky product or poor quality product will hurt an organization's overall image, it most lkely will use atan) ing strategy Oa Licensing agreement Ob. Image Oc Family Od Invisible Oe. Individual brand

Locate the Treasury bond in Figure 8.4 maturing in November 2042. Assume a par value of $10,000. What is its coupon rate? (Enter your answer as a percent rounded to 3 decimal places, e.g., 32.161.) What is its bid price in dollars? (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) What was the previous day's asked price in dollars? (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) Coupon rate Bid price Previous day's asked price %

Question 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most             recent data iii. Exponential smothing when α = .6 and the forecast for march is 350

Question 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most             recent data iii. Exponential smothing when α = .6 and the forecast for march is 350   vi. Detemine which of the three forecasting technique is the most accurate using MAD N.B. Only answer IV

For a successful market segmentation, one marketing mix cannot be used for another market segment.   Question 29 options:   True   False

QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development   Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined

Q.2 SCENARIO   List 01: Factors that may contribute to the building of strong brand equity:  Product range, Relative product quality, Points of differentiation, Retailers used, Retailer prominence, CEO profile, Media, Word-of-mouth, Use of celebrity’s Other brand associations Visibility of the product Social media ‘connection’ Social ‘status’ of the product Entertainment or self-identity product Market share (extent of popularity) Perceived innovation Perceived integrity Success of new products Sales + service staff Target markets Market coverage (global?) Time in market Competitive set B2C or B2B only Social responsibility Competitor’s actions Employee behavior List 02: Potential benefits that may be gained from strong brand equity:  Increased sales Price premium Customer loyalty WOM and promoters Perceived popularity and real visibility More effective social media Mainstream media attention Retailer appeal Point-of-sale merchandise uptake Supplier bargaining power Staff recruitment…

QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months January February March April May June July Sales 69 75 86 92 95 100 108 115 125 131 140 150 August September October November December a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. iii. Exponential Smoothing when a= .6 and the forecast for March is 350. iv. Determine which of the three forecasting technique is the most accurate using MAD.

Q.1 A research in studying a factors contributing to consumer satisfaction indicates that the level of services quality by the company, sales promotion strategies, product features and pricing strategies will influence consumer satisfaction. Based on the situation; c) Describe TWO (2) research objectives.                                                  d) Identify THREE (3) research hypotheses.

Please do not give solution in image format thanku

avigation Question 10 In Adidas Shop there where so many employees who they are wearing the adidas shows and they like it and they are fans of the brand. Anna one of the staff she is not keen and wearing another brand shows while she is working in Adidas and recommend other brand to the consumer. Anna could be considered as . Not yet answered 4 6 9 Marked out of 0.50 Select one: P Flag question O A. Brand champions O B. Brand cynics mpt O C. Brand saboteurs 12:56 O D. Brand agnostics Finish attempt .- Previous page 842 PM E A d) ENG 12/28/2020 Type here to search

13. Define Consumer-to-Business transaction (C2B). Give one Example.