Week 7 Marketing Challenge Written Assignment

H3

AirAsia 1. Describe how this firm designed their services differently to overcome the challenges faced during the Covid-19 pandemic? (min 500 words)

Marketing Options and Price Sensitivity The online market for travel services will reach $63 billion within a few years, and Pricelinecom aims to capture a significant share; already, it is high on the top-ten list of travel Web sites After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans The company guarantees that a Pricelinecom mortgage is the “lowest-cost loan on the market” and backs this up by paying $300 to any customer who finds a better price 1 Define price sensitivity Provide relevant examples 2 What can you say about the price sensitivity of Priceline’s customers? 3 What effect would Priceline’s prices be likely to have on the reference prices customers bear in mind for travel and mortgage services? 4 How does the company’s lowest-cost loan guarantee affect…

Referring to the positioning strategies of Blackberry and eBay presented in the lecture, please discuss the pros and cons of their strategies. Do you think these strategies lead to a weaker competitive status in the market? Why or why not? (limit: 50- 100 words per answer).

1) in your own words, how was the new AirPods in 2022 launch communicated? 2) in your own words, how should AirPods further support the product after its first year?

UNILEVER’S FOCUS ON SUSTAINABILITY (Illustration Capsule 9.4) How has the Unilever Sustainable Living Plan (USLP) for implementing its comprehensive triple-bottom-line approach toward sustainable farm management affected the company’s long-term profitability? What place in business thinking should sustainability occupy in strategic planning that seeks to maximize profits? What internal forces could mitigate against pursuing sustainability goals if benchmark indices are controlled by external parties?

In 2013, chat app Mxit a South African social networking platform reported that its monthly active user base was 7.5 million – but this figure dropped to just 1.2 million monthly active users in July 2015. In October 2015, Mxit announced that it was finally shutting down its corporate operations but would still leave the app available for download and use. Yet, a year later in October 2016, the app users couldn’t send and receive anymore. The start-up was founded in 2004. Mxit rode the instant messaging wave before the likes of BlackBerry Messenger and WhatsApp took off with the advent of smartphones and was a popular app of choice among South African teens and twenty-somethings when it entered the pre￾smartphone era in 2005. In 2012, it acquired Motribe - a platform that allowed anyone, anywhere to build, manage and generate revenue from their own social mobile website. 1.When Mxit first launched, they planned to be one of the biggest innovative organisation in the…

Please asnwer with your own words please       Question 1: Despite aggressive campaigns to attract customers with lower mobile phone prices, S-Mobile has been losing large number of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving S-Mobile and what can be done to entice them back. They are worried if the customers are deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service. What strategic decisions shall S- Mobile take to overcome this problem?

Case One: Facebook Moves into E-Commerce On the social networking site Facebook, users create profiles that allow them to connect with friends, organizations, and companies through posts and ads that appear in their personal News Feed as well as through Pages that are designed to help organizations and companies connect with interested users. And with more than 1.4 billion active users, including 900 million who visit the site every day, Facebook represents a huge potential online marketplace. Over the years, Facebook has experimented with many different features designed to help marketers connect with prospective customers—from banner ads to sponsored links to highly visual engagement ads that allow advertisers to show several clickable images or videos within a single News Feed ad. Although Facebook has incorporated ads for some time, it is now focusing more intently on tools that make it easier for customers to purchase something immediately based on an ad they see—ideally, all…

2. Has Sandals Resorts International been able to develop strong relationships with its customers. If so how? 3. Identify a local competitor in your country and discuss their advantages and limitations with respect to their products offerings. 4. Make recommendations for a local competitor to be able to combat the efforts of Sandals Resorts International

With COVId-19 in full swing, the app based food delivery business has flourished in Bangladesh, with Food Panda holding a commanding lead in the market share. How can Food Panda retain its lead in terms of market share? Discuss in the light of any three of the Porter’s Five Forces that you deem to be the most appropriate?

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Nokia was one of the biggest and successful mobile Brand in past years. But now the Market share of Nokia has totally declined. Suppose you are the most successful Marketing Analyst of time being. You are required to highlight those factors by which the Nokia Failed and directed to give most logical and relevant factors which may be work for Nokia if implemented successfully to once again enter in the mobile market successfully.

Read the following and Answer the questions that follow:Covid 19 disease outbreak was indeed a global disaster. This pandemic forced for a change inconsumer behavior in almost all the market sectors. The Botswana local restaurant brand ‘TheBraai Place’ had just hit the market to compete with the established international brands likeNandos and others when this disease outbreak hit the world by storm. As a result, consumers wereforced to stop from going out to the restaurant but had to rely more on placing their food ordersonline and they be delivered by the restaurant to the customer’s homes. Something that seriouslycame as a challenge to the local brand that was just gaining its momentum. It had to re-strategizeand employ new ways of adapting to this compelling situation where customers orders were nowonly received, paid for and prepared through an online system. An urgent need for a revampedwebsite, order application system as well as a secure online payment method was what they…

THE NISSAN LEAF   With environmental concerns growing among consumers, rising gasoline prices and a desire for a reliable vehicle, Nissan embarked on becoming the first to develop an electric vehicle. The Nissan Leaf was rolled out for public purchase in 2008. Nissan has remained a leader in the electric vehicle market. A number of stakeholders in the automobile industry and other interest groups, will be leading the way in lobbying the Government of Jamaica to reduce the import duty on electric vehicles coming into the island. The need for this move came out of last Wednesday’s (September 27), Electric Vehicle Seminar hosted by JPS and the USAID Caribbean Clean Energy Programme, held at the Spanish Court Hotel in New Kingston. It was recognized that the import duty as high as over 60% is prohibitive to the purchase of these vehicles. “Electric vehicles have a positive contribution to make to our economy,” JPS Senior Vice President of Energy Delivery, Sheree Martin, pointed out. “Not…

FAST PLZ  29-Which of these business decisions will most likely be done by the directors of corporations to save the company during this time of pandemic? Apply cost-saving measures to minimize the expenses of the company Apply aggressive marketing strategies to encourage more customers to purchase None of the choices are correct Remove some partners in the business to lower the income that needs to be provided to them.

In 2013-14 PTC Food division decided to enter the fast growing (20-30% annually) snacks segment, an altogether new to it. It had only one national competitor-Trepsico's Trito. After a year its wafer snack brand-Ringo, fetched 20% market share across the country. Ringo's introduction was coincided with the cricket world cup. The wafer snacks market is estimated to be around Rs. 250 crores. The company could take the advantage of its existing distribution network and also source potatoes from farmers easily. Before the PTC could enter the market a cross-functional team made a customer survey through a marketing research group in 14 cities of the country to know about the snacks of eating habits of people. The result showed that the customers within the age-group of 15-24 years were the most promising for the product as they were quite enthusiastic about experimenting new snack taste. The company reported to its chefs and the chefs came out with 16 flavours with varying tastes suiting to…

The purpose of the World Trade Organization is: (choose the best answer):   Question 33 options:   a)  Providing framework from multilateral trade negotiations.   b)  To provide loans to countries.   c)  To further trade expansion.   d)  To lobby for the interests of developing countries.   e)  To establish fair-trade policies.   f)  All of the above   g)  The answers "a, c, and e" are correct

With respect to the case study, identify and discuss the key functions performed by Amazon's marketing team.

explain the way in which relatedness informed TomTom's post 2008 strategy? Were there alternative strategies open to TomTom post 2008?

Answer Q2 Only Q1. Critically evaluate one suitable foreign market for William Blair Companyand identify challenges and opportunities for entering it. Q2. Using relevant examples provide recommendations on how the 7P's of the marketing mix could be used to organize the new market entry for William Blair Company. Company Details: William Blair (An independent investment bank and financial services company)

M8

What could the USPS do in the future to reinvent itself to support Internet Marketing? please no plagiarism.

Development of product aligned with Apple Company Strategic Focus

I choosed the Playstation 5. Please can you do the marketing analysis for my questions.

If people purchased a phone tripods to hold there phones what are some goals that make the phone tripods a good use for citizens. Use the S.M.A.R.T and for each letter give a reason?

A portable soap company aspires to have these long-term goals: -To be the preferred brand in portable soaps -Consolidation of a supply chain -Selling products throughout the Mexican Republic  -Ensure a safe and healthy work environment -Investing in the improvement of environmental care practices. Mention the short-term goals to achieve each long-term goal I just mentioned. For example: -the first step to become the preferred brand...

Analyze Apple's current market position and competitive landscape. In your research analysis, demonstrate how rivals such as Huawei and Xiaomi are affecting Apple's iPhone sales and marketing strategies, particularly in the Greater China and USA markets. Suggest and discuss strategies that you would recommend to Apple to implement in order to regain market Share

Customer relationship management is one of the most important marketing concepts. It is commonly known as CRM by its acronym in English: customer relationship management. This management's most relevant element is creating more value and generating more satisfaction than the competition. In a broader sense, customer relationship management refers to building and maintaining profitable customer relationships by delivering services of superior quality, value, and satisfaction. Question: Is CRM only for large corporations? Why or why not?

The Xerox 914, the first plain-paper copier, was introduced in 1959. Regarded by many people as the most successful business product ever introduced, it created a new industry. During the 1960s Xerox grew rapidly, selling all it could produce and reaching $1 billion in revenue in a record-setting time. By the mid-1970s return on assets was in the low 20 % range. Its competitive advantage was due to strong patients, a growing market, and little competition. In such an environment, management was not pressed to focus on customers. During the 1970s, however, IBM and Kodak entered the high-volume copier business-Xerox’s principal market. Several Japanese companies introduced high quality low volume copiers, a market that Xerox had virtually ignored, and established a foundation for moving into the high-volume market. In addition, the Federal Tarde Commission accused Xerox of illegally monopolizing the copier businesses. After negotiations, Xerox agreed to open approximately 1,700 patents…

What is Airbus A380 industry analysis? THIS IS NOT ESSAY.