MKT 4103 - Case Study - 2 Instructions

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School

Lambton College *

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Course

4103

Subject

Marketing

Date

Apr 3, 2024

Type

docx

Pages

3

Uploaded by SuperHumanAtom13817

Report
MKT 4103 – CRM Tools Case Study 2 Gap CRM - Hubspot Instructor: Nima Chaeechi Contact: nima.chaeechi@cestarcollege.com Value: 20.0 points Due Date: Refer Evaluation Timetable in Moodle 1. Purpose of the Assignment and Learning Outcomes Learning Outcomes for this assignment: Upon completion of this assignment, students have reflected the following topics: Understanding how to make their customer data work for companies. Understanding customers needs. Developing product and customer data. Analysing various performance metrics in order to inform future strategic decisions. 2. Assignment Deliverables The assignment is done in groups. The assignment must be presented in class. a) Review the Gap CRM - Hubspot. Complete the following based on the case study information, materials covered in class and any other relevant materials: 1. Identify business problems (20/100 points). 2. Identify possible changes that are required (20/100 points). 3. Identify possible solutions that are required (20/100 points). 4. Recommend a solution and explain why (20/100 points). 5. Outline implementation and any further actions (20/100 points). © 2024 LAMBTON COLLEGE IN TORONTO
MKT 4103 – CRM Tools Rubric Elements of Report F (0-49) D (50-59) C (60-69) B (70-79) A (80-100) Content: All points are discussed in depth and based on and relevant to course content. Points are presented based on the facts and evidence. There are no unsupported claims and exaggerated language. Discussion is professional and focused on the questions. Problem s with many content areas Problems with several content areas Problems with 2 or 3 content areas Problem with one content area Strong content, excellent evidence, logical argument, correct tone, discussion based on facts. Layout of Report: Headings are appropriate and visually appealing, layout on each page is professional in appearance, page numbering is present. All text and charts/tables are properly edited and readable. Missing many required element s Problems with several required elements Problems with 2 or 3 required elements Problem with one required element All required features present Mechanics and style: Free from any spelling and grammar errors, appropriate business writing style and level of formality, paragraphing correct, appropriate and varied vocabulary. Proper APA is used. More than 7 errors 5-6 errors 3 or 4 errors 2 errors Zero to minimal errors Tips for a Successful Assignment A. Planning i) Ensure that you are clear about the instructions and expectations for the assignment. ii) Ensure you understand the concepts focused by the assignment (and provided in the course materials). iii) Before you start composing your assignment, you may want to prepare an outline mapping out all the information you collected and how it fits in the assignment topics (and structure) you must cover. B. Pacing the work i) Estimate how much time you plan to allocate to planning, drafting, and revising your assignment. ii) In the planning phase, you may want to have a time interval between collecting and triaging information. This will ensure you will not rush in using information that may not be useful, or using it solely due to time constraints as opposed to the worth of its content. C. Organising your assignment © 2024 LAMBTON COLLEGE IN TORONTO
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