PDM CASE STUDY-1

Q1) Build an Ansoff Matrix for Plant Eggs by Nabati Foods. Recommend ONE (1) strategic alternative for each matrix.   NOTE : KINDLY PLEASE refer to the attchemnt for anware the question .

New Product: Alberta-Q It will appear in the family brand and house colour with slogan ...Quality at affordable price Planning Meeting: The senior management team of Alberta Paint Company met again to consider the issue of where and how to deploy marketing efforts among the carefully defined target groups in the paint market in Canada. The President’s opening speech focused on the need to resolve the lingering issue of where and how to deploy marketing efforts among the carefully defined target groups, in order to urgently introduced the new product into the market. Vice President Advertising: John I still believe that our efforts should be directed at advertising to take advantage of high brand name awareness. Research studies indicated that majority of consumers decide ahead of time on their preferred brand of paint before shopping. Advertising solely will play a prominent role in influencing the decision, and I stand by our Agency recommendation of Television commercials and…

what methods can be done to maintain sales volume of product range upon entry of major competitor into the market.

History and background of the company QVC?

2. Gerald owns a shop in Kuala Lumpur. The shop sells various types of internet mobile phones. Last week, new stocks of internet mobile phones arrived from the United States (US) and an East Asia country (East Asia). The internet mobile phones from US were the original "Orange Phone" product, while the ones from East Asia were not, though the features looked alike. Ivana, another customer, visited Geralď's shop, looking for a white "Orange Phone V.4". Gerald told her that the shop had run out of the white version, but he (Gerald) had one last new unit of white "Orange Phone V.4" in his house. Ivana agreed to buy that unit. However, unknown to Gerald, his house was burgled two hours before that and the Orange Phone was stolen. Required: Explain whether there was a valid contract formed between Ilvana and Gerald. (Confine your answers to the law of contract).

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

Q1: Why do the companies change their products every time?

Samsung had to determine whether it should develop its own version of the l-phone after seeing the astounding growth in sales of the then, "new-to-the world" Apple l-phone. In terms of the BCG model, Samsung's product positioning (remember, they didn't have a similar product at that time) would probably be that of a A Cash cow В Star C Question mark Dog D

1. Briefly explain the product concept.  Give an example of an organisation in Trinidad and Tobago that has effectively used the product concept.

What does CSA stand for? Canadian Standards Association Customs Service Assessment Customs Self-ASsessment Customer Service Agreement Question 6 4) Listen What U.S. security initiative specifically applies to maritime transportation? ACI - advance commercial information CSI - container security initiative C-TPAT - customs-trade partnership against terrorism CSA - customs self-assessment

Q2 How the quality of the Product can be improved? Discuss its cycle.

Q3e) Target Market description (include a TM profile of at least two people in the primary target market, or else key stakeholders) of the brand Dischem.

List down the general product quality tests according to USP.

Q3) B: Explain standardization and what is advantages and disadvantages ofstandardization .

In 2005, Daimler Chrysler introduced a new car; a new brand and a new look with advanced technology in nine EU countries. It was named “Scanev” which was certainly distinctive and nice looking. The “Scanev” car is only 2,500 mm long, 1,515 mm wide and 1,529 mm high. It seats two adult or one adult and two children. The “Scanev”  car weight is 720kg, has a 22 litre-gas tank, and gets 100 km per 4.8 litres. It has a frame called Tridion Safety Cell, which comes in silver colour and removable panels, which can be changed in less than an hour, in such colours as red, yellow, black, blue and green. The optimal leather seats are papaya coloured. If you are thinking that the interchangeable panels and the wild colours remind you of a Swatch watch, you are correct as Swatch watch was the inspiration for developing this car. In the early stages of the project, Daimler-Benz and SMH (maker of Swatch Watch) formed a joint venture; the car was called “Swatch Mobile”. The Swatch Mobile concept was…

In 2005, Daimler Chrysler introduced a new car; a new brand and a new look with advanced technology in nine EU countries. It was named “Scanev” which was certainly distinctive and nice looking. The “Scanev” car is only 2,500 mm long, 1,515 mm wide and 1,529 mm high. It seats two adult or one adult and two children. The “Scanev”  car weight is 720kg, has a 22 litre-gas tank, and gets 100 km per 4.8 litres. It has a frame called Tridion Safety Cell, which comes in silver colour and removable panels, which can be changed in less than an hour, in such colours as red, yellow, black, blue and green. The optimal leather seats are papaya coloured. If you are thinking that the interchangeable panels and the wild colours remind you of a Swatch watch, you are correct as Swatch watch was the inspiration for developing this car. In the early stages of the project, Daimler-Benz and SMH (maker of Swatch Watch) formed a joint venture; the car was called “Swatch Mobile”. The Swatch Mobile concept was…

Is the statement true or false? Q959: Customized products are commissioned by particular customer.

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Abstractly dei ned as quality divided by price.

Q1) Imagine that you own your business. You are producing a product (it could be a service as well). You would like to differentiate your product. a. Why would you want to differentiate your product? b. How would you do it? How would your product differ? Please provide a specific product: a detailed explanation of your original product and how you would differentiate it.

Biscuits and skill: Biscuit making in Britain and Germany This is taken from a study of biscuit manufacture in ten (10) British and eight (8) German firms. The type of biscuits produced varied greatly between the two (2) countries, largely owing to national tastes and demand. In Britain demand concentrated on relatively basic biscuits: either plan or with simple coating of chocolate, cream, or jam. In Germany, there was a much higher demand for decorated and multi-textured products (soft biscuits with jam filling in chocolate cases or layered variegated biscuits). Since this affected the type of biscuits each firm produced, it was difficult to measure and compare output and productivity between the British and German factories. An examination of crude output figures indicated that at the British factories employees were 25 percent more productive than German employees largely because British firms produced large quantities of simple low quality biscuits. However, when productivity…

Biscuits and skill: Biscuit making in Britain and Germany This is taken from a study of biscuit manufacture in ten (10) British and eight (8) German firms. The type of biscuits produced varied greatly between the two (2) countries, largely owing to national tastes and demand. In Britain demand concentrated on relatively basic biscuits: either plan or with simple coating of chocolate, cream, or jam. In Germany, there was a much higher demand for decorated and multi-textured products (soft biscuits with jam filling in chocolate cases or layered variegated biscuits). Since this affected the type of biscuits each firm produced, it was difficult to measure and compare output and productivity between the British and German factories. An examination of crude output figures indicated that at the British factories employees were 25 percent more productive than German employees largely because British firms produced large quantities of simple low quality biscuits. However, when productivity…

Task 15PositioningAccording to Baines, the following examples are signs of a so-called functional positioning strategy: Select one or more options: The beer brand Stella Artois writes that they have existed since the year 1366 The beer brand Norrlands Guld emphasizes in its commercials that it is "ordinary down-to-earth people" who drink Norrlands Guld Bodyshop mentions that they only make cosmetics that have not been tested on animals The Dacia car brand emphasizes that you get a good car at a low cost if you choose a Dacia Sandero

what are the silent features of great man theory?   kindly explain briefly so I can understand easily.

Discusses design and innovation at Dyson Appliances Limited (DAL). As a purchasing manager, advice on the best way to source the relevant material required in the production of DAL’s first vacuum cleaner. (Using the attached)

Please provide the following: • Statement of the Problem • Objective • Areas of Consideration • Alternative courses of action • Recommendation

Define Customize products?

• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential. 1. For Unilever to effectively segment the market at which it aims the Rajah range of products, customer satisfaction and an increase in profitability would be essential. Name the five prerequisites of market segmentation that would make this possible.

1) 3 Competitors for a face wash product 2) Competitive edge for a face wash product 3) Closing statement for a face wash product 3)

attractiveness of the quick service industry (QSR) in Tim Horton’s domestic market.

Answer the following question: 1. Make an explanation on what you understand based on the Section II of AMTMCC and choose at least 3 sample recommended practices and explain it based on your understanding.

INTRODUCTION - The eco-friendly Bio-Bricks that Bio Industries is promoting are created from air-dried animal waste. The mixture contains 20% sand and 80% animal waste. The animal wastes used come specifically from agricultural animals and home pets like dogs and cats to help local farmers. The industry is dedicated to not only developing a sustainable product but also to taking environmental considerations into account during the production process. The product accomplishes two tasks at once: it manages waste and promotes the creation of environmentally suitable building materials. Consumers can change the color and shape of the bricks as well to suit their preferences and to show off their creativity. Competitive Review  TOP 5 COMPETITORS  1. AVD Builders  2. Green Antz Builders  3. Legobuilders Inc.  4. Building Material Suppliers  5. EPS Panel Manufacturers  What are the potential strategies we can provide that competitors don't have?