group assignment 3
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Marketing
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Apr 3, 2024
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Page 1/3 Group assignment #3: Segmentation Formatting: Your assignment should be written using double-spaced 12-point Times New Roman font on pages with one-inch margins on each side. The write-up should be as concise as possible; assume your audience is a busy executive; your analysis should be easy to follow so that she can understand your calculations and recommendations quickly. The writeup should be at most 5 pages + 1 page for a table that only contains the names of each segment and the segment number. Managerial context and background Throughout this assignment, you are a consultant to the Starwood Hotels & Resorts Worldwide, Inc (www.starwoodhotels.com). Among other brands, Starwood owns the Sheraton and W brands. There is currently a Sheraton hotel in Maui (in Lahaina). Your task is to research a possible introduction of the W brand to Maui, and develop a Marketing strategy (segmentation, targeting and positioning). IMPORTANT: you can/should google information about the hotel chains in general, but you are not allowed to use AI tools for help. Using such tools for this assignment will be considered a violation of the honor code in this class. Data We will use the segmentation outputs provided below. For ease of convenience, I have also color-
coded the results in a similar way to what we saw in class. These analyses are derived from a survey of 1,000 potential customers who answered a questionnaire related to: -
Demographics and Usage: each respondent reported their demographics (such as age, gender, and marital status), as well as their previous usage (of the brands and beach-vacations in general, as well as of Hawaii as a destination). -
Questions that allowed the data analyst to infer information on customer preferences (we will learn about this method later in the semester). Using these questions, the analyst created 4 separate segmentation analyses, each with 3,4,5, and 6 clusters. However, the clustering algorithm cannot tell us which of these segmentations is “correct,” how to interpret the customer segments in each of the clustering analyses, or which customers to target. It is your job to decide how to analyze these data.
Page 2/3 Company and Competition analyses [15 points]: This is the section where I encourage you to use
online research tools to collect information and provide a relevant company and competitor analyses. Hint: Focus on identifying 2-3 important strengths and weaknesses of the company and clearly describe their implications. Research for what the W is known / its branding. [Add your sources as footnotes] For competition you can focus on: Who do you think is the most important competitor? Why
? What are their strengths and weaknesses? Customer [5 points]: What are important needs and wants? What are the main benefits that a hotel delivers to a vacation traveler? (Hint: keep this short).
Segmentation [40 points]
:
A.
Consider the output with 4 segments: Give your segments managerially useful names. Explain briefly the basis of the names. B.
Consider the output with 5 segments: Give your segments managerially useful names. Which is the new segment that you identified (relative to the 4-cluster segmentations)? Is the new segment / the difference managerially relevant? C.
Consider the output with 6 segments: Give your segments managerially useful names. Which is the new segment that you identified (relative to the 4- and 5-cluster segmentations)? Is the new segment / the difference managerially relevant? Hint: use preferences, demographics, and usage to make inferences when describing the segments. D.
What number of segments (e.g. a 3-cluster segment) best balances the pros and cons for the purposes of the strategic decision you need to make? Briefly (but clearly) justify your decision. Targeting and positioning [20 points]: Given the segmentation you chose (e.g. a 3-cluster segment), choose the two most relevant segments for the W
. Describe the pros and cons of targeting each of them.
Choose which segment you would target for the new W Hotel, and discuss why. Craft a positioning statement. 4Ps: Focus on product [10 points]
:
Given the analyses above, describe your recommendation for the product features that the new hotel should have. Briefly describe why. Backward market research [10 points]: Now that you have analyzed the output of this research, what would you tell Starwood to do differently in their surveys if you were designing the process from scratch? What additional data should they have collected? Should the surveys have collected information on consumer preferences for other product features? Why? How might have these additional data points changed your recommendation
? Be specific.
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Related Questions
750 words
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Key Assignment First Draft
Content from Week 2 should be edited to take into account any instructor feedback
Transformational Change Management Plan
You will create an entire Transformational Change Management Plan for a medium-sized public company that has lost business to a competitor that has chosen to outsource much of its production operations. The company has been based in a small Midwestern town, it is one of the largest employers, and it has an excellent reputation for employee welfare. It is now planning to do the very same offshoring, which will involve large layoffs of long-term employees.
The project deliverables are as follows:
Week 2: Introduction Week 2: What is driving the need for this…
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What should be included in a memo or e-mail’s “Subject:” line?
Group of answer choices
purpose and deadline
writer and reader’s job titles
document’s routing number
topic and purpose
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Important Instructions:
> The word limit for each question is 100 words. Anything written after 100 words
discarded.
> Submit the assignment on the blackboard application only in PDF format. Hardo
Email of the assignment will not be accepted.
> This assignment is an individual assignment; each student has to submit it indivi
> You can also refer to the resources available on the internet but have to writ
your own words.
The last date of submission will be on 28/09/2021. No assignments will be acce
later.
> If the similarity index among the submitted assignments is more than 30%, the
assignments shall be considered copied, and 0 "zero" mark shall be given for th
question.
S
Questions
no
ANSWER ANY TWO QUESTIONS
1 Mention 5 websites in each category of e-commerce.
2 Describe 5 important issues in hosting a website in Saudi Arabia.
Discuss 5 online businesses that you think will be successful in Saudi Arabia,
3
especially after Covid-19.
4 Define 5 worst affected businesses in Saudi…
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eapp module 5 outlining module 5 outlining activity 3 arrange the following statements
Arrange the following statements in a sentence outline format.
Don't underestimate the importance of a good interview.
Don't ask questions about benefits or salary during the interview. You should try to get this information before you apply for the job.
A notebook to write down key words in interview questions is sometimes helpful Don't carry too many things into the interview. A notebook, pens, and/or laptop computer should be carried in a briefcase.
By preparing some thoughtful questions for the end of the interview, you can show the panel that you have prepared for the interview and want the job.
Conservative dress will show the interview panel you are serious about what you do.
Take some time to think about the questions before you answer
The interview is your opportunity to get to know your potential employer. Ask questions about company goals, mission, expectations to employees, etc.
An…
arrow_forward
INSTRUCTIONS: Make a summary report of
each table. Make it in a paragraph format
and include learning experience each table.
Specific Task
Performed
process
physically
counting
remaining
supplies in the
stock room as
part of
preparation for the
the
perpetual
inventory report.
of supplies for which I
Continue with the There are some I asked the Performing a physical
property specialist count is difficult, and
to stay clear of any we occasionally
complications in encounter incorrect
counting, so I've
learned that we must
am not familiar
the with the name.
inventory
the
Problems
Encountered
Observing Sir Ace
from the Audit
department with
interview
the
conducted by the
Our Lady of Pillar
Church Cauayan
Accountancy
students.
Solutions Applied Learning Outcomes
Contribute to the The laboratory
preparation and department did not
distribution of properly
what
supplies to the communicate with
laboratory, O.R., their department requested.
and
R.T. head,
which
departments.
resulted
in
incorrect…
arrow_forward
develop a merchandise management plan for a retail establishment that you create and design. A different part of the plan will be completed each week. The plan will be detailed and comprehensive, and each element will often require more than one week's work. Therefore, the course project section will often be broken up into two parts, one which will ask you to preview and begin work that will be completed in future weeks, and the second part which will be the assignment that will actually be submitted that week.
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You will post a minimum of 250 words in the textbox for this journal assignment in response to the bulleted item(s) below. The journal is a private communication
that is shared only with your instructor for grading purposes. You can access the textbox on the assignments tab for the journal Dropbox.
Topic: The Consumer and Business Market
To increase revenue, many businesses, such as gift baskets, insurance, tax preparation, food, and entertainment businesses, have targeted consumer and business
markets. However, the decision-making process is a bit different for each market.
Checklist:
• First, briefly describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C)
groups.
• Next, choose a business that predominantly targets the consumer market. Explain how they can reposition themselves to increase their sales to the business
market using the business decision-making process.
Access the Journal rubric in…
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1)Summary - Can you pick out and condense the main ideas of what you've read - namely can you tell me what you read in your own words?2) Analysis - can you tell me why this is important, how it might be used, or what it may be applied to in this class or the real world.Guidelines: Assignment submissions should include the following:Summary should be 150 wordsAnalysis should be 100 words.
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INSTRUCTIONS: Make a summary report of
each table. Make it in a paragraph format
and include learning experience each table.
Specific Task
Performed
Ma'am Joy
teaches me how
to use the system
they are using in
the company.
Arrange for a
copy of the
request forms for
the months of
April and May.
Assisted ma'am
Juliet in
purchasing a soft
broom.
Check, verify,
and count the
supplies that
were delivered
yesterday.
Prepare the
request of the
Billing
department and
medical records
Do a physical
count of the
supplies that are
lacking in
number.
Assist in the
preparation of
supply requests
for other
departments and
assist in the
distribution of
supplies.
Problems
Encountered
WEEK 11
Some of the supplies
requested by the
laundry department
are not yet accounted
for in the system.
They are asking for
items that are now
unavailable in the
supply.
There are certain
goods for which we
are unfamiliar with
the account name.
As a result of the
existence of an error,
we are unable to
fulfill the…
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Please explain the information on the picture about special report
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According to the 66178 standard, it is vital that improvement projects
a. incude external advisors in order to give the broadcast possible view of the project
b. seek to introduce the timescales in order to optimize the time variable
c. involve all members of the organization who have any links to the process
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Application Letter: Arrange the following parts of an application letter according to their correct chronological sequence. The answer in number 1 corresponds to the first part of the letter, number 2 to the second part and so on. Use the LETTERS of the items for your answers.A. The complete name and address of the receiverB. When you can come for an interviewC. The fact that your resume is attached/enclosedD. How you learned about the jobE. Conventional ending of the letterF. The date the letter is writtenG. Why you are particularly suitable for that jobH. Exactly which job you are applying forI. How you are most easily contactableJ. Extra information not mentioned in your resumeK. Why you especially want that jobL. Your postal addressM. Formal opening greeting N. Your printed name and hand-written signature
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Your oral presentation and mini essay must be based on the following.
Context
Sarita, a student of FOUN1001: English for Academic Purposes, spent the first five weeks of the course studying the nature of academic writing, sentence structure, as well as how to construct topic sentences and thesis statements within the parameters of the Analysis by Division Method, and the Classification Method of expository writing. For her first assignment, Sarita was tasked to write a mini essay on one of the following topics:
a. Describe three components of wind energy technology.
OR
b. Discuss three categories of renewable energy technologies.
Sarita constructs the following topic-to-sentence outline.
Topic: Renewable energy technologies
Sub-points/topics
Topic Sentences
Wind Energy Technology
Wind energy technology is important because it has the potential for addressing environmental challenges.
Renewable Energy Technologies
The term renewable energy technologies…
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INSTRUCTIONS: Make a summary report of
each table. Make it in a paragraph format
and include learning experience each table.
WEEK 9
Specific Task Performed
Check and verify the
stocks that was delivered
last friday.
Prepared the supplies
requested by the Nursing
Station.
Prepared the request of
the Accounting
department, the credit
department, the billing
department, medical
records, and the
administrative office.
Check the supplies that
were ordered by Dr.
Acosta in the CSR office.
Check the supplies that
were being delivered by
the supplier. Doing
physical count on all the
supplies.
Answering phone calls
from other departments.
Do inventory to the
supplies in our office to
see the supplies that need
to be ordered.
Problems Encountered Solutions Applied
NONE
NONE
Some supplies
they are
requesting are out
of stock.
Some of the
I tell and assure
supplies are out of them that once
stock but the head the supply is
of the department available, I will
already signed the inform them
request…
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INSTRUCTIONS TO STUDENTS•This assessment contains one (1) question.•The response should be typed using font style Times New Roman, Arial or Calibri, double spaced, size 12.•Please ensure that the response containsdiscussions on applicable statutes and cases.•Sources must be acknowledged using the OSCOLA Referencing Standard.•This assessment is due on or before March 27, 2024@ 11:00pm.•All Assignmentsshould be uploaded tothe platform once completed.“Equity recognized that the nature of the attorney-client relationship imposed an obligation on the attorney to keep confidential all dealings with and information about the client, derived from the discharge by the attorney of the retainer by the client.”Lord Briggs and Lord HamblenThe Attorney General v The Jamaican Bar Association [2023] UKPC 6With reference to the statement above and recent common law developments, discuss the extent to which the Proceeds of Crime Act impacts the confidential nature of the attorney-client relationship in…
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Directions: Match the forms in Column A with the corresponding descriptions
in Column B. Write the letter of your answer.
Column A
Column B
a. Inventory of Materials Form
1. A document generated by a user
department or storeroom-
personnel to notify the purchasing
department of items it needs to
order, their quantity, and the time
frame
2. The raw materials, work-in-
process goods and completely
finished goods that are considered
to be the portion of a business's
assets tha are ready or will be
ready for sale
3. A form use to request for tools and
Equipment to be used for a
particular job. is a Written
instruction to perform a work
4. A written instruction to perform a
work according to specified
requirements, within specified
timeframe and cost estimates.
b. Requisition Slip Form
c. Job Order/ Work Order Form
_d. Borrowers Form
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You are working on a project at a business communications company, which includes employees who work at the central office and at a satellite office in a different state. The team is working with clients from a health services company on a public relations (PR) campaign. Throughout the campaign, the team will produce text-based documents and visual media for the PR campaign, and then the clients will review, make suggestions for revisions, and add content as needed. Quick turnaround is needed for tasks to be completed by the entire team (employees and clients). For the past six weeks since the project started, the employees and clients have been communicating largely through email with attachments, sending documents and media back and forth for review. However, the clients have been giving mostly short replies to emails, in which requested details are missing from the replies, the communication has been misunderstood by the clients, and/or individual questions are not fully responded…
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The process by which the finer details of the job are collected precisely is known as ________.
a.
Job specification
B.
Job title
C.
Job creation
Dr..
Job analysis
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Assignment Description and InstructionsYou will be required to work in groups of two (students will be placed in groups). Visit theLounge where you can introduce yourself, and discuss group formation. Your group will berequired to select one research paper to use as reference material. Identify the problem underinvestigation.Your topic for this assignment is “Research in the Business Environment”For this assignment you are required to explain to students of a Research Methods class:• Why is research important in the business environment?• What is the purpose of (a) the research proposal (b) the research report?• What is a literature review, and how students should proceed to compile this section ofthe research paper?• What is a theoretical framework, what is its significance to the research endeavour?
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Research instructions;
Ensure accurate citation of authors in adherence to established citation styles. Properly attribute and reference the sources used in your research.
Provide complete references for all the studies and sources utilized in your research, facilitating transparency and acknowledgment of the works you consult.
4. Format your assignment using Times New Roman font, size 12, and maintain a spacing of 1.5 between lines to adhere to the specified formatting guidelines.
Questions
The difference between project feasibility and project appraisal and their significance to project sustainability
The interplay between the project components (Cost, time, scope and quality) and the significance to project performance and sustainability
3. Report writing process and utility of project report to project management
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Scheduling is essential to a project’s successWrite 300–400 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.Scheduling is essential to a project’s success. Forming a network activity with a visual depiction helps the team understand the relationships of tasks in a project. Two of the most common charts used in project management are the Gantt and program evaluation review technique (PERT) charts. The purpose of these charts is to assist with project scheduling and illustrate task dependencies. Another tool that can be used is the critical path method (CPM).Research and define PERT, CPM, and Gantt relative to project planning, scheduling, and control.Respond to the following:o What are the advantages and disadvantages of each technique in project management?o How do these techniques assist in monitoring and controlling the project…
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Explain why it is important to be aware of time constraints when planning and delivering a presentation to a client. Discuss the importance of sequence.
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13. a decision making approach that frequently seeks to obtain a mathematically optimal solution
a. quantitative method
b. linear programming
c. project models
d. qualitative method
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For this assignment, you will be required to identify a research topic that is relevant to your discipline of study. You will not be able to start the assignment until you understand what we mean by “research” in Introduction to Research, as you have probably understood the concept differently in previous modules and assignments.
You will create a short, catchy title for the proposed research and describe the background and context in which the research would take place. You will need to formulate and present the research problem in such a way that the reader understands why this research is worth doing and why it is a manageable, specific problem that has not been researched before. This will require additional study and extensive reading. Once you have a well-developed research problem, you will describe the relevance of the research and formulate research question/s, explaining what outcomes you expect if you were to conduct the research. A relevant theory will need to be…
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Note:-
Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
Answer completely.
You will get up vote for sure.
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- Please explain the information on the picture about special reportarrow_forwardAccording to the 66178 standard, it is vital that improvement projects a. incude external advisors in order to give the broadcast possible view of the project b. seek to introduce the timescales in order to optimize the time variable c. involve all members of the organization who have any links to the processarrow_forwardApplication Letter: Arrange the following parts of an application letter according to their correct chronological sequence. The answer in number 1 corresponds to the first part of the letter, number 2 to the second part and so on. Use the LETTERS of the items for your answers.A. The complete name and address of the receiverB. When you can come for an interviewC. The fact that your resume is attached/enclosedD. How you learned about the jobE. Conventional ending of the letterF. The date the letter is writtenG. Why you are particularly suitable for that jobH. Exactly which job you are applying forI. How you are most easily contactableJ. Extra information not mentioned in your resumeK. Why you especially want that jobL. Your postal addressM. Formal opening greeting N. Your printed name and hand-written signaturearrow_forward
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