M4A3 CHAPTER 7 CASE STUDY

What value(s) is/are promised in the value proposition in Fig. 3.1?

List 5 claims that are made in the advertisement for the ultrasonic pest repeller.

3  Describe the good/service you purchased, including the type of item, brand name, and price. Explain how the seller provided value to you through form, place, time, and possession utility. How might you improve this?

short answer  A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?

List  the general approaches to pricing. Select examples of products that you regularly use.        i.          Notice the price of each of these items For each item,      ii.          State the main benefits you are looking for in using the product.     iii.          Does the price communicate the total benefits sought?     iv.          Does the product’s price suggest good value?     v. Do you think the manufacturer or retailer is overcharging or         undercharging consumers for the product?

Which of the following statements regarding the creation of brand loyalty to create and maintain market power is false?   a) Brand loyalty is determined primarily by real differences in competing products.   b) One study showed that, in the case of competing beers, brand loyalty has relatively little to do with price.   c) Brand loyalty efforts often focus on creating perceived, as opposed to real, differences among products.   d) Brand loyalty can be enhanced by improving the level of service associated with a particular product.

Rivalry among competing sellers grows in intensity when   A) rivals have similar strategies and buyer demand is growing rapidly.   B) rivals' products/services are sold at widely varying prices and the number of rivals is fewer than 5.   C) buyer demand is growing slowly and the industry is composed of several competitors that are fairly equal in size and competitive capability.   D) the products/services of rivals are strongly differentiated and buyers have high switching costs.   E) there are so many industry rivals that it is very hard to anticipate any one competitor's actions.

Cost-plus pricing will cause a leftward shift in the supply curve for health care. T OF F

The cost of procured goods and services are very important to public sector buyers. Whilst this is true what other factors are also important?

Suppose your company sells a packs of lenses attach to smart phones to improve the quality of picture people take.you pay 29.89for each 3pack 59.95what is goods sold percentage for this item?

Please answer in detail with references 1. Thinking about the used-car business in general, what are the key links of the value chain? What are the key stages in the process by which a used-car company acquires, refurbishes, markets and then sells a vehicle? 2. What is special about the value chain of an online seller like Carvana? Which links of its value chain are different from those of a conventional used-car seller? What are some of the strategic implications? 3, In thinking about the value chain, why is scale so essential to a company like Carvana? Why is scale more important than to a traditional used-car seller?

A study indicated that the optimal price for a consumer product is $32.45. Most products in the market sell for $29.99. What price would you suggest to retailers for selling the product and why? A haute cuisine restaurant is opening down the street, and its owner asks you for advise on pricing. Should you suggest that the restaurant price an appetizer at $6.99 or $7, and why?

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

Should prices reflect only the cost of making a product or delivering a service? Explain?

How likely is the sales manager will be successful in the short term in cut the price as strategy to stimulate interest and convince other business operators to buy products from our company?

Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/price

Source: www.Jessicalynette.com PRODUCT PRICE What is your product? Why do people need your product? How do you price your product give at least two factors to consider? Draw your product and label it HERE! PLACE PROMOTION Where are you going to sell your product? In what way you are going to promote your product?

THE MARKETING OPPORTUNITY Suppose your roommate just invented an electronic pencil that senses when a word being written is misspelled, beeps, and shows the correct spelling on a small screen on the side of the pencil.  Your roommate comes to you for advice and money. She figures the pencil can be manufactured for about $5, since the cost of computer chips has dropped so low. She will make you a 40% owner if you help manufacture and sell the pencils. She asks you to put up $500 for materials for the first 100 units. She asks that you help make and sell the pencils after classes. Since your roommate is studying electronic engineering, she knows about as much about marketing as you know about electronics. You agree to study the possibilities. You make a list of questions that need to be answered before you commit your $500. Write a response that includes your answers to the following questions.   What need does this product fill? What are the target markets for such a product? What type…

what is the Competitive pricing between vaseline intensive care body lotion and other competitors?

Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Over the past several years, careful shoppers may be spending about the same amount of money at the grocery store but leaving the store with a lighter load in their grocery bags. Food prices on many items have increased, and food manufacturers are facing the same challenges as consumers. With increases in raw materials and transportation, making a profit requires a very sharp pencil. According to Phil Lempert, editor of SupermarketGuru.com, “The reality is, if you look at USDA projections, food is going to get more expensive. And as a result, food companies are going to do one of two or three things: Raise prices and keep packages the same, or reduce the quantity in the package. Or do a little of…

Case Application Poge @ Poga ® Higher and Higher hurts Chinese brands, with the biggest challenge to Chinese companies being to change the impression of Chinese products as cheap, poor value, poor quality, and You may not be familiar with the Haier Group (sounds like "higher"), but if you've ever shopped for a refrigera- tor, microwave, wine cellar, or air conditioner at Wal- Mart, Bed Bath & Beyond, Lowe's, Home Depot, or Target, you've undoubtedly seen, if not purchased, the company's products. And Haier's name surfaced in U.S. business news headlines in late 2005, when it made a bid to purchase domestic appliance maker Maytag. Today, Haier exports its products to more than 160 countries and regions, and its annual revenues are over $12 billion. Haier Group is China's largest home-appliance maker and CEO Zhang Ruimin has ambitious goals for his com- pany. Whereas the United States has General Electric, Germany has Mercedes-Benz, and Japan has Sony, China has yet to produce a…

Explain why the following specific information about the company must be known by the salesman: History and development Physical structure and modern features Service and distribution policies Policies on prices, discounts, credits, deliveries Market position in the industry

When company consider contracting and partnering with a bigger strong company, this may help the former to actually reinforce the status of the brand. What stage of product life cycle this is applicable? Group of answer choices a. commercialization stage b. maturity stage c. decline stage d. maturity stage

You are the marketer of the following product. After receiving the awful review online about your product, what should be your online response to the difficult comment, as per the following attachment? Write your answer below the picture. Furby Orangutan by Furby ****(2) 559-99 $54.00 In Stock. Offered by Amazon.com 46 Used & New from $52.99 5 of 31 people found the following review helpful ***☆☆ DEMONS, November 23, 2012 By C. Burns "Techno Mom" (Texas, USA) - See all my reviews REAL NAME = Durability: **** Fun: * = Educational: * This review is from: Furby Orangutan (Toy) THESE THINGS ARE DEMONIC CREATURES AND NEED TO GO BACK TO HELL WHERE THEY BELONG!!! AND BE DISCONTINUED FOREVER!!! GOOD RIDENCE! Your answer

Death of a Product Porter’s Five Forces Model is an essential framework for understanding industries and market forces. Choose one of the categories listed here and analyze what happened to the market using Porter’s Five Forces: PDA and laptop computer On-demand movies and Blu-ray player Digital camera and Polaroid camera GPS device and a road atlas Digital books and printed books High-demand TV and radio