7

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Embry-Riddle Aeronautical University *

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MKTG 311

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Marketing

Date

Jan 9, 2024

Type

docx

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4

Uploaded by ColonelBookSwan33

1 7.3 Marketing Plan: Placement/Distribution Strategy 7.3 Marketing Plan: Placement/Distribution Strategy Analeece Julien MKTG 311 Professor Kalicharan December 2, 2023
2 7.3 Marketing Plan: Placement/Distribution Strategy 7.3 Marketing Plan: Placement/Distribution Strategy To maximize our revenue and maintain positive relationships with our clients and industry colleagues, Napa Jet Charter must adopt a distribution strategy that aligns with our overall goals. Based on our previous history with clients and recognizing the way they like to purchase, I suggest we focus on creating both direct and indirect distribution strategies. Our direct distribution would pertain to our customers requesting information directly from our website or by phone call. Indirect would refer to working with other brokers or travel agents that act as liaisons between the aircraft owner and the paying party. Here’s an outline that focuses on the vertical marketing system and various channels involved: Online Presence - User-friendly website and mobile website access / app: create and provide a website and mobile app that allow for a user-friendly experience. - SEO and Mobile SEO: create better visibility and better search results through online and mobile search engines like Google, Bing, and Yahoo. Sales and Marketing - In-house sales and marketing team to handle all inbound leads: manage and respond to inbound leads in a timely manner, upholding highest level of customer service - Generate leads via social media platforms, target marketing, and community events - “Positive word of mouth” is a free marketing (De Peuter-Rutten, n.d.): encourage current and past clients to share their positive experiences. Offer incentives such as referral bonuses. Use customer testimonials online and when leveraging for a new client. Brokers and Operators
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