MKT-205 3-2 Discussion

The marketing function practices imply lots of contradictions and arguments issues. You are requested to choose any of those different issues to provide an informative extended essay about. The report must show how far this issue affects the ethical, legal, societal, and/or fairness treatment to some groups, countries and/or individuals throughout the world. Different literature review readings are required to comprehend the whole issue from various perspectives to write your essay professionally. Your essay must show your own view on this issue as well as your recommendations and suggestions to overcome its negative effects. the topic: Where is the line between persuading customers and manipulating customers to purchaseproducts, services, and ideas? Is some marketing promotion really corporate propaganda ?

Ask your parents about a product that they have been purchasing throughout the years and note the changes (e.g., price, packaging, etc.) it underwent. Will they still purchase this particular product despite possible price changes in the future? Why or why not?

Identify a store or service provider that you believe has an effective loyalty program. Explain why it is effective?

Marketers charge consumers for the cost of their goods plus a markup for profit and overhead. Consumers are therefore paying more than the actual cost of a good. How do you feel about this? Do you think that there are any moral implications to this?

Market share is “an indicator of how well a firm is doing against its competitors.Competition is a situation in the business environment where several businesses with more or less the same products / services compete for the support of the same consumers or customer segments. The development of competition is one of the main reasons that has resulted in the development and evolvement of the field of marketing. As the world grows smaller, more businesses are established and consequently spread themselves to all parts of the world, creating an even greater challenge for the art and science of marketing and its stakeholders.Using the above statement as your basis, and a company of your choice as an example, critically discuss why it is important that marketers study the business environment within which they operate, including their competitors.

When loyalty programs work, they result in one or more of the four effects of loyalty.  Discuss three ways in which loyalty programs can enhance the sustainability and profitability of a company

What is meant by advance against goods? Discuss the advantages and disadvantages of it

You are a merchandise manager for a large retailer, in charge of men’s activewear. What would be your most important responsibility? Retailers evaluate their merchandise decisions based on which dimensions? Why?

When working on promotion for your product/service, why is it important to consider the economic challenges of your target market?

Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product.  Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.

Assume yourself as a businessman who just opened a new business venture. How would you promote your products so as to attract customers?

Why don't give away the bread when the seller can't sell it? Please apply some marketing concepts.

Why would you want to develop selling strategies that create value?

This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?

marketing involves among others the delivery of value to consumers however the value a consumer places on a particular products or service is subject.if you are a marketer ,how can you increase customers assessment of your product/service?use a product/service of your choice as an example

If given an opportunity will you make use online selling as your way of living? How many percent will you use as your mark up in your products?

If you were to practice, what are some ways by which you can increase the market's demand for your products?

It is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society? (Name two product for each category, and explain why you selected these products.) Should there be a way to monitor or “police” new products that are introduced to the marketplace?

Examine how your college or university creates value for the customers it serves. How does your institution differentiate and position itself?

When selling a consumer product in another country, it is important to conduct business analytics and research. List and discuss four factors to consider if selling a communer product in a foreign country.

How does the price of the whole wheat pasta compare to the prices of similar products in the category?

In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?

How would you encourage your customers to buy your product?

some people believe that the higher a product is priced, the more likely it is that people will want to buy it .explore to what extend prices influence potential buyers and account for other factors that influence people to buy a product.

Consumers can be vulnerable. They may easily believe and be manupilated when marketers have their important and personal information. Marketers may choose groups of consumers who are easier to target and "get" them to spend on unnecessary items. What do you think about this issue? What can marketers do to overcome this dilemma? to generate profits for the company, and at the same time, bring real values and protect the consumers?

Marketing products is the science of sales. Approaches are based on demographic profiles (age, gender, social class) and techniques to gain compliance (a purchase or agreement). As you have experienced foot-in-the-door approaches, please provide two real-life examples.

Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant

Summarize the manner in which the Marketing Concept (section 11-3) has evolved from the start of the Industrial Revolution to now. Make sure to discuss product orientation vs. sales orientation vs. customer orientation.