1-3 Journal A Foundation for Building a Brand

Help me in question one and two

Primarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market. These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors: brand personality brand image brand identity brand differentiation brand positioning brand communication brand loyalty brand equity (including financial equity) Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.

Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument.

Internal branding is an important factor in holistic marketing. What is internal branding?   A. It is the set of activities to make loyal customers to influence friends to understand and inspire about the brand   B.It is the set of activities to make the community groups to understand and inspire about the brand   C.It is the set of activities to make the employees and marketing partners to understand and inspire about the brand   D.It is the set of activities to make the customers to understand and inspire about the brand.

You are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges,and future growth – YOU

When organizations consider a branding strategy, an analysis of existing and desired brand attributes is a useful starting point. Identify the attributes for the brand you selected and construct a brand attribute framework. Propose a brand statement to guide the organization’s branding strategy based upon your framework.

The combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions.    (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)

Brand Equity is the differential effect that knowing the brand name has on customer response of the product or its marketing. Young @ Rubicam's Brand Asset Evaluator measures brand strength along four consumer perception dimensions: differentiation, relevance, knowledge and esteem. Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts.

Select a single brand practice - e.g., recruitment, on-boarding (induction), training, reward, and recognition - and describe how you can better bring the brand to life through this. How might the change you propose better get people to understand and accept the brand, become advocates, and/or ensure that people's actions better deliver on the brand promise going forward?

Assume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.

Douglas Kellner is fairly critical about the societal influence of branding and consumer culture. What do you make of his argument about the influence of brand culture?

Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…

Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:      ii) Defines the branding elements of the business.          (1) Explain what the selected logo represents for the business.          (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.          (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy     i) Identify the product positioning strategy vs. the competition        (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.     ii) Describe the advertising strategies to be used to market the business.        Consider both traditional marketing elements and digital strategies.     iii) Explain the promotion strategy to:          (1) Attract new customers          (2) Customer retention

1.  Why is the decision whether to create or not to create a brand is important for a company?2. Why is selecting a name so important to branding and success of the product?3. What is the importance of packaging design for the product?4. If you were a product manager, how will you improve your product branding name?

How does effective branding contribute to building customer loyalty and trust?

Please provide some disadvantages of the unstructured approach to brand positioning, and how we can combine a both structured approach an unstructured approach to get a successful and effective brand positioning. Give some specific examples.

Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.

What do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges?

A value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. Briefly explain and give an example on each one.

what is the recommendations/rationale on how the organization utilize branding to identity and promote its products/ services?

why is branding so important to a company and whats its benefit to a company?

Determine the marketing concept for two products below. For doing so, you have to find the following: Objective of the business: A Features of the product: Benefits of the product: Target segment of consumers: Type of marketing management orientation Objective of the business: DON'T TALK ÜF LOVE & PEACE Features of the product: Benefits of the product: WHEN YOU HAVE A DEAD ANIMAL ON YOUR PLATE Target segment of consumers: Type of marketing management orientation

should a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Explain.

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…

Using the brand concepts and information on strategies used for brand positioning, share a company’s brand and position and what recommendations would you make on the topics and concepts.

The Accenture case demonstrates the value of brands for business-to-business. 1. why is reasonable for Accenture to invest money into branding.2. What are the arguments for and against changing the brand name of a firm (in general)?