Textbook review question #3

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Marketing

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Jan 9, 2024

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Chapter 7 1. What does the term service breakdown mean? A situation when customers have expectations of a certain type or level of product or service that are not met by a service provider. 2. What causes customers to become dissatisfied? When they don’t receive promised or quality products or services. 3. What tactics can you use to deal with angry customers? Listen, remain positive and flexible, smile, give your name, and offer assistance, be compassionate and empathize without making excuses, ask open-ended questions and verify information and take appropriate action. 6. How can you effectively deal with rude or inconsiderate customers? Don’t take their behavior personally, remain professional, listen and apologize, if appropriate, do not resort to retaliation, and work to solve the problem or request. 7. What are some strategies for refocusing a talkative customer? Remain warm and cordial, but focused, ask specific open-ended questions, use close-ended questions to control the situation, and manage the conversation. 8. What are some strategies for preventing customer dissatisfaction? List them. Listen Remain positive and flexible Smile, give your name, and offer assistance Be compassionate and empathize without making excuses Ask open-ended questions and verify information Take appropriate action 9. How does the emotion-reducing model work? First is the customer-focused message, so assume a customer has a problem so greet them with “good morning” or afternoon, a smile and open body language and gesturing. Second the emotional issue, encourage the customer to explain the issue or concern that prompted them to contact you. Third, customer-focused messages again, offer encouraging and supportive comments, acknowledgments, or statements. This can help you connect psychologically with the customer. Next, problem solving, once you identify the problem, decide how to best serve the customer and work to resolve it. Lastly, customer-focused messages, take one last opportunity at the end of your interaction to send a message of encouragement by smiling and thanking the customer for allowing you to assist. 10. Why do customers defect? Some customers defect because of the price, poor service and complacency, lack of communication, inappropriate complaint resolution, or unmet needs.
11. What strategies can you use to build strong relationships with coworkers? Stay connected, meet all commitments, don’t sit on your emotions,build a professional reputation, and adopt a good-neighbor policy. Chapter 8 1. What are some innate qualities or characteristics that make people unique? Height, weight, hair color, gender, skin color, physical and mental condition, and sibling birth order. 2. What external or societal factors affect the way members of a group are seen or perceived? They way they dress, talk or act. 3. What are values? Long-term appraisal of the worth of an idea, person, place, thing, or practice held by individuals, groups, or cultures. They affect attitudes and behavior. 4. Do beliefs differ from values? Explain. Yes, beliefs differ from values. This is because beliefs are perceptions and assumptions that individuals or cultures maintain while values are long-term appraisal and affect attitude and behavior. 5. Why would some people be reluctant to make eye contact with you? In some cultures direct eye contact is often discouraged between men and women not married to one another or between people who have different social or business statuses. It is also considered disrespectful or rude because modest behavior is encouraged between sexes. 6. When helping customers who have a disability, how can you best help them? Be prepared and informed, be careful not to patronize, treat them equally, not differently, refer to the person, not the disability, offer assistance, but do not rush to help without asking, and be respectful. 7. How can recognition of the cultural value of “importance of family” be helpful in customer service? Recognition of the cultural value of "importance of family" can be helpful in customer service because it helps to acknowledge and respect the customer's family-related obligations and commitments. Being flexible. 8. What are some considerations for improving communication in a diverse environment? Be careful with your remarks and jokes, make sure that my language is inclusive, respect personal preferences when addressing people, use general terms, recognize the impact of
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