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Our relationships with companies and other organizations are complex and many issues that impact quality of life relate directly to marketing practices. These include the tradeoff between our privacy and the ability of companies to tailor their offerings to our individual needs. Other issues revolve around market access because many people are unable to navigate the marketplace as a result of disabilities, illiteracy, or other conditions. In addition, our fragile environment requires a commitment to sustainable business practices that attempt to maximize the triple bottom-line that emphasizes financial, social, and environmental benefits. Assume that you are the owner of a construction company in Pakistan, then how you will apply a triple bottom line approach to gain financial, social, and environmental benefits?

In the fast-food burgers business, french fries are perhaps more important than the burgers themselves. System-wide, Burger King sells 56 million orders of french fries every month—one order of fries for every two customers. But nothing is exempt from the impact of marketing environment forces. As health trends drove some companies to cut back on fatty foods, Burger King saw its french fry sales dip. So Burger King decided to let people have their fries and eat them to. To bring health-conscious customers back to the counter, Burger King introduced Satisfries—french fries with 30 percent less fat and 20 percent fewer calories than its regular fries. In a product category that has seen little if any innovation, Satisfries could be a big game changer. Still, reduced fat and calories may not be enough to make a difference to health-food lovers. And at 30 to 40 cents more per item, Satisfries may end up as little more than a fry fiasco. After viewing the video featuring Burger King, answer…

In the fast-food burgers business, french fries are perhaps more important than the burgers themselves. System-wide, Burger King sells 56 million orders of french fries every month—one order of fries for every two customers. But nothing is exempt from the impact of marketing environment forces. As health trends drove some companies to cut back on fatty foods, Burger King saw its french fry sales dip. So Burger King decided to let people have their fries and eat them to. To bring health-conscious customers back to the counter, Burger King introduced Satisfries—french fries with 30 percent less fat and 20 percent fewer calories than its regular fries. In a product category that has seen little if any innovation, Satisfries could be a big game changer. Still, reduced fat and calories may not be enough to make a difference to health-food lovers. And at 30 to 40 cents more per item, Satisfries may end up as little more than a fry fiasco. After viewing the video featuring Burger King, answer…

Raynelle, an active environmentalist, has a MasterCard with the Sierra Club logo on it. What type of card is this? Premium card Gold card |88 Affinity card Both a premium card and a gold card

UNILEVER’S FOCUS ON SUSTAINABILITY (Illustration Capsule 9.4) How has the Unilever Sustainable Living Plan (USLP) for implementing its comprehensive triple-bottom-line approach toward sustainable farm management affected the company’s long-term profitability? What place in business thinking should sustainability occupy in strategic planning that seeks to maximize profits? What internal forces could mitigate against pursuing sustainability goals if benchmark indices are controlled by external parties?

Imagine you are the Director of Self Driving Car initiative at Uber. There has been a push back about this initiative both internally from the Uber Drivers and externally from general people who think they are unsafe to be on roads. Prepare a strategy that helps Uber grow and keep this initiative while managing all the stakeholders. Make sure you do a thorough analysis of the risks and advantages of this initiative, do an in depth stakeholder analysis and then use the rational decision making framework to come up with solutions and recommendations.

What are the components of the 3 pillars of sustainable development? Why do we need to balance 3 pillars to run the company sustainability? Provide 5 reasons and explain in detail.

In a highly competitive marketplace, many organisations have adjusted their focus towards being more customer centric. Provide a conclusive report for Green Threads, a relatively new organisation/ brand in the South African market, on how they can successfully implement the seven pillars of customer centricity. The seven pillars : 1 experience 2 loyalty 3 communication 4 assortment 5 promotion 6 price 7 feedback

When CSR initiatives include the added dimension of ensuring the ability to meet current needs without compromising the ability of future generations to meet their needs, the CSR activities are referred to as    a. sustainability balanced scorecard   b. substantial initiatives   c. sustainability efforts   d. substantial efforts

Covid-19 has disrupted normal work lives and has challenged our economic functionality. Businesses were affected in eclectic ways, and it was important to ensure that the customer experience and engagement was not compromised in such an unprecedented situation. Some insights of how the impact of COVID -19 was handled with the help of CRM.   A. IVR and Mass Mailing: Customer Relationship Management software integration with an IVR application effectively supported both pre and post sales aspects. Mass mailing with the help of Groups from CRM enabled sending newsletters, product and service announcements and marketing messages with ease.   B. Adjusted for relationship marketing - focused on human interactions: During this global crisis, marketing teams showed empathy towards customers. Instead of mass messaging personal connections were created, not because it berlafited the business but because it is what customers needed. Customer segments were created and communicated based on their…

There’s more to being Green than meets the eye There may be more eco-friendly materials and components than you realize in that new Ford you have been considering. The company has increased its use of renewable and recyclable materials with examples as tangible as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus. The Taurus is the eleventh Ford vehicle to feature earth-friendly bio-based seat cushions and seatbacks. Ford has more vehicle models with seats that use soy and other bio-based foams than any other automaker. The current Ford Mustang, F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material. “We already have bio-based foam on more than 2 million vehicles and we’re looking to convert 100 per cent of our fleet to it in the future,” said Jerry Brown, Ford Chief Engineer of Seat and Restraint Engineering. “This is just one way that Ford is advancing the use of eco-friendly…

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SUSTAINABILITY AND STRATEGIC AUDIT   How does sustainability relate to ethical decision making and social responsibility? What is the purpose of SASB?

Tesco has become the UK's first retailer to work on sustainability by developing a smart way of controlling wastage in its top-selling food and beverage products. This initiative is a first for the retail industry and has set a benchmark for businesses keen to act on food waste.Tesco's focus on reducing food waste forms part of its wider commitment to addressing the economic, health and environmental issues that are most important to the longevity of its business and improving the transparency of its supply chain.Although, this will create challenges in terms of inventory management and control, and also spiral overall costs, Tesco is confident on long term advantages on influencing buyer behavior customer based on its premise on environment and sustainability.Based on supply chain concepts and integration of supply chain drivers, evaluate how Tesco can reorganize around the sustainability related objectives and manage costs at the same time. In making your recommendations to the…

As a marketing team at your company, you have been given the opportunity to attend two virtual seminars with experts commenting on how COV19 has shaped the future of customer relationship management and sales and marketing. Your team has been asked to highlight at least four key points from these virtual seminars that can support sales, marketing and customer relationship management for the arm of their retail banking unit based in the Caribbean, along with three strategies to build client relationships and revenue over the next 2-3 years

Procter & Gamble (P&G) Procter & Gamble (P&G) is the world’s largest consumer products company. Some of its category-defining brands include Ivory soap, Tide detergent, Crest toothpaste, and Pampers diapers. Among its many offerings, P&G has more than 20 consumer brands in its lineup that achieve over 66.8 billion dollars or three (3) trillion pesos in 2018. P&G’s iconic brands are a result of a clearly formulated and effectively implemented company strategy. The company pursues a strategy which attempts to create higher perceived value for its customers than its competitors by delivering products with unique features and attributes. Creating higher perceived value generally goes along with higher product costs due to greater innovation efforts and promotion expenses, among other things. Successful differentiators are able to command a premium price for their products, but they must also control their costs. In addition, the company was able to achieve its…

Procter & Gamble (P&G)Procter & Gamble (P&G) is the world’s largest consumer products company. Some of its category-defining brands include Ivory soap, Tide detergent, Crest toothpaste, and Pampers diapers. Among its many offerings, P&G has more than 20 consumer brands in its lineup that achieve over 66.8 billion dollars or three (3) trillion pesos in 2018. P&G’s iconic brands are a result of a clearly formulated and effectivelyimplemented company strategy. The company pursues a strategy which attempts to create higher perceived value for its customers than its competitors by delivering products with unique features and attributes. Creating higher perceived value generally goes along with higher product costs due to greater innovation efforts and promotion expenses, among other things. Successful differentiators are able to command a premium price for their products, but they must also control their costs. In addition, the company was able to achieve its market…

Based on - Xiaomi: Designing an Ecosystem For the "Internet of Things" -,  Q1 - What are Xiaomi's main challenges? Is the Ecosystem model the best way to address these? Q2 - How does Xiaomi's Ecosystem model compare to traditional models of corporate venture capital? Does Xiaomi's model make sense? Why or why not? Q3 - Should Xiaomi enter the retail store space? Why or why not? Should it pursue a flagship store model or pursue a program requiring hundreds of stores?

According to Kraft Foods:  The Coffee Pod Launch case study by Aleem Visram, should Kraft use both the Maxwell House and Nabob brands for coffee pods? Why or why not?

prepare a presentation which is titled ‘An assessment of the importance of corporate social responsibility and sustainability in supporting business success’.

Describe the Proton Motors marketing concept and principles. Discuss why – the understanding and execution of this concept - is the most important underlying principles of Competitive Advantage in conducting the business for Proton Motors Corporation in this time and age.

How has pharmacy prescriptions changed over the last 10 years with Cigna Accredo pharmacy? How many prescriptions did Cigna Accredo pharmacy start with from 2014 to 2024?

Health Source Inc intent to become the one stop solution for all the health and wellness needs at this crucial time of pandemic. Customers are the biggest partner and it is taking care of their mental and physical health. The company is always together with them in the continuous process of rejuvenating the mind, body, and soul. Products they love today and tomorrow, they can find everything under this one roof. Health Source Inc owns eight large drug stores in Mumbai, Maharashtra. The vision of Health Source Inc. is to create a chain of pharmacies that deliver unmatched performance in terms of availability of products, lowering healthcare cost and value added services. The company aims to create India's most respected chain of Pharmacies & Wellness Stores by the next year. Health Source Inc is planning to open fifteen stores in the next one year in different parts of the country. New stores will be located in both tier one and tier two cities. Pune, Bengaluru, Chennai, Nasik,…

Why is Customer Relationship Management important?   Provide examples of how CRM can add value to both customers and suppliers.

Business: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.

The COVID-19 pandemic has affected more than 20 million people worldwide with a death toll of over 700 thousand. Continuous Positive Airway Pressure (CPAP) therapy is known to reduce the need for mechanical ventilation (MV) in treating hypoxic COVID-19 patients. We present OxyJet CPAP, an electricity-free low-cost noninvasive positive pressure ventilation (NIPPV) system specifically designed for low and middle-income country (LMIC) hospitals. It can provide a 20cm H2O positive end-expiratory pressure (PEEP), peak inspiratory flow-rate up to 65 liters/min (LPM), and a fraction of inspired oxygen (FiO2) of up to 95%. The device utilizes the mechanics of a jet pump driven by high-pressure oxygen to increase the volumetric flow rate by entraining atmospheric air. We use a snorkeling mask (as helmet/hood) to deliver CPAP therapy to reduce aerosolization risk. Although High Flow Nasal Oxygenation (HFNO) is effective in treating severe COVID-19 patients, it is too expensive for public…

The COVID-19 pandemic has affected more than 20 million people worldwide with a death toll of over 700 thousand. Continuous Positive Airway Pressure (CPAP) therapy is known to reduce the need for mechanical ventilation (MV) in treating hypoxic COVID-19 patients. We present OxyJet CPAP, an electricity-free low-cost noninvasive positive pressure ventilation (NIPPV) system specifically designed for low and middle-income country (LMIC) hospitals. It can provide a 20cm H2O positive end-expiratory pressure (PEEP), peak inspiratory flow-rate up to 65 liters/min (LPM), and a fraction of inspired oxygen (FiO2) of up to 95%. The device utilizes the mechanics of a jet pump driven by high-pressure oxygen to increase the volumetric flow rate by entraining atmospheric air. We use a snorkeling mask (as helmet/hood) to deliver CPAP therapy to reduce aerosolization risk. Although High Flow Nasal Oxygenation (HFNO) is effective in treating severe COVID-19 patients, it is too expensive for public…

An _product like Head and Shoulders calls for offering a product virtually unchanged. * Adapted Licensed Invented Extended A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * Evaluate the economic situation in that country and consider if a modified product might turn a reasonable profit Totally ignore this country because residents are poor Examine Industrialized markets instead Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enter

Sustainability labelsIn which of the following groups of sustainability labels are all third party certified? Select one or more options: - WWF, Keyhole, Vegan - KRAV, Rainforest Alliance, Better Cotton Initiative - Cocoa for Life, Requirements, WWF

Identify this organisation’s key stakeholder groups and their specific expectations of the organisation.  Describe the corporate social responsibility (CSR) of Coca Cola Amatil and how does this organisation improve their social impact on this group of stakeholders.

With the aid of relevant examples, briefly explain the following concepts:  Consumer to Consumer (C2C).

Please help me answer this question in detail  What would you include in a policy for  setting up an office at home?" Address laws (HIPAA, OSHA etc.) equipment, safety, ergonomics and communications.

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1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish? If no, what was the problem of the Pegasus Airlines? In addition, however, whether or not the Pegasus Airlines were able to establish customer relationship or not you are required to formulate a Marketing Activities/Plan for the Pegasus Airlines. The Management of Pegasus Airlines is asking you, further, to provide framework of your designed Marketing Activities/Plans.

Facial Recognition Technology: Irina Raicu's Ethics Study The US Customs and Border Patrol and TSA are evaluating the use of face recognition systems for many border crossings and airports and CBP plans to incorporate facial scanners in all US airports within the next four years. An order to deter or reduce school massacres, certain colleges have facial recognition in their campuses. Churches have been equipped with facial recognition systems to evaluate attendance, as well as enhance safety. You work with a business that develops facial recognition tools with other applications; a team member points out that facilities for sexual abuse victims are organisations, that can use this technology, that are are very worried with the safety of their clients and employees. It will verify that those visiting or coming to the shelter are registered visitors or employees and do not have unwanted intruders; it could also help employees track and analyse behaviours in the shelter area. Should this…

An example of local product is when Coca-Cola created a blended tea especially for the Japanese market called SokenBicha. * True False Danone SA, the french food products company, offers brands such as Activia and Dannon yogurt brands in several countries. In Senegal, Danone's offerings include 50- gram packets of Dolima drinkable yogurt that sells for 50 cents. Danone is implementing invention strategy. True False

Give a detailed SWOT analysis of  E 39 sports wear shirts, with sensors that monitor the wearer’s heart rate breathing and other key performance measures entering the international market of China.