MKT345 Writing Basics Assignment Guidelines and Rubric Lynch FA2020
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Dr. Andy Lynch
Dr. Andy Lynch
School of Business
Southern New Hampshire University
Email |
a.lynch@snhu.edu
Course |
MKT 345 Consumer Behavior
Assignment Title |
Writing Basics Assignment
Points Possible |
100
Deadline |
Check Brightspace Course Site for Assignment Deadline
Overview |
For this written assignment, you are tasked with introducing and/or
refreshing your knowledge of APA style/formatting and completing a purposeful
academic research exercise to address questions that link to specific course content.
Your completed assignment will be in the form of an APA-formatted document that
clearly, completely, and concisely defines consumer behavior, discusses the difference
between individual and organizational consumers, and provides examples of individual
consumer activities and responses that have been impacted as a result of COVID19.
Prompt |
First, review the following resources:
1.
Chapter 1 - Understanding Consumer Behavior and Consumer Research
a.
Individual Consumer Activities
(Purchase; Use/Consume; Dispose)
b.
Individual Consumer Responses
(Emotional; Mental; Behavioral)
2.
MKT 345 – Consumer Behavior Research Guide
(Link to Guide)
3.
APA Sample Paper
Next, draft a paper that includes the following elements:
1.
Define
consumer behavior
.
2.
Define individual consumers and organizational consumers why they purchase
goods and services (Providing Examples of Each)
3.
Locate and discuss examples of
Individual Consumer Activities
that have been
impacted as a result of COVID19 (Domestic and/or International examples)
4.
Locate and discuss examples of
Individual Consumer Responses
that have
been impacted as a result of COVID19 (Domestic and/or International examples)
Specifically, the following
Critical Elements
must be addressed:
Consumer Behavior
Locate, introduce and present the definition of consumer behavior. In your
introduction, explain why consumer behavior is important to marketers. Include
appropriate APA in-text citations and complete APA citations in your
References
section of the completed paper.
Page 1
Dr. Andy Lynch
Introduce and define
Individual Consumers
and
Organizational Consumers
.
Provide examples of each in your discussion of these groups. Include
appropriate APA in-text citations and complete APA citations in your
References
section of the completed paper.
Individual Consumer Activities
Locate and summarize at least two (2) articles using the
Literature Search
databases in the
MKT 345 – Consumer Behavior Research Guide
that clearly
discuss examples of at least two significant changes in consumer activities as a
result of COVID19 (Use articles published since January 1, 2020 only).
o
Purchase
o
Use/Consumption
o
Disposal
You must locate and discuss at least two of the three (3) different consumer
activities. Here is an example that discusses both
Purchase
and
Consumption
activities. You may use this as one of your references.
Aonzo, A. (2020). Nielsen: COVID-19 “changed everything” for consumers:
Behaviors shifted since March 2020, and it will take months or even a year
before things normalize. WATT PoultryUSA, 21(8), 36–39.
Permalink to access article:
https://ezproxy.snhu.edu/login?
url=https://search.ebscohost.com/login.aspx?
direct=true&db=bsu&AN=145229936&site=ehost-live&scope=site
Locate and summarize at least two (2) articles using the
Literature Search
databases in the
MKT 345 – Consumer Behavior Research Guide
that clearly
discuss examples of at least two significant changes in consumer responses
(Use articles published since January 1, 2020 only).
o
Emotional
o
Mental
o
Behavioral
You must locate and discuss at least two of the three (3) different consumer
responses. Here is an example that discusses both
Emotional
and
Behavioral
responses. You may use this as one of your references.
Pivot You Must: Datassential shares three key c-store takeaways from its
ongoing coronavirus research. (2020). Convenience Store News, 56(5), 36.
Permalink to access article:
https://ezproxy.snhu.edu/login?
url=https://search.ebscohost.com/login.aspx?
direct=true&db=bsu&AN=143214492&site=ehost-live&scope=site
Page 2
Dr. Andy Lynch
Guidelines for Assignment Submission | |
Check to ensure your assignment adheres
to the following guidelines before submitting your final draft for grading.
1.
Adhere to all APA formatting requirements (review APA Sample Paper. You may
want to consider using the
APA Sample Paper
as your “Guide” for the
assignment, enter your content and resave the file with your assignment name).
a.
2–3 page maximum in length (excluding Title and Reference pages)
b.
Title page
c.
Abstract
d.
Introduction
e.
Organization/Appropriate Headings
f.
In-text citations
g.
References page
h.
Double spaced copy
i.
12-point Times New Roman font
j.
One-inch margins
Resources |
The following resources are provided to help you be successful on all
required elements of the assignment. Review them and present questions to your
instructor as needed prior to the assignment deadline.
The Microsoft Word Help Center
(Online Help Resource)
APA Style Guide
(Shapiro Library Research Guide)
MKT 345 – Consumer Behavior
(Shapiro Library Research Guide)
o
Focus on Literature Search databases for this assignment
Business Source Ultimate – EBSCO
ABI/INFORM Collection – ProQuest
NewsBank: Access World News
Resources used to complete this assignment must be published since January 1, 2020.
It is recommended when reviewing your resources, you narrow your search to those
Source Types
checked below.
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Related Questions
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a keen understanding of the importance of de-
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Create a 7-10 slide presentation on Housekeeping, and Food and Beverage. You may use various sources including yourtextbook. Be sure to cite any sources used in a reference slide with proper APA formatting. (Cover and reference slidesdo not count). You may also use the slide notes function to explain slide contents as necessary.Be sure to include the following points in your presentation:⢠Roles and responsibilities of the housekeeping department.⢠Job duties required of executive housekeepers, room inspectors, and room attendants.⢠Basics of food and beverage.⢠Importance of alcoholic beverage service training.
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hi there tutor! im here to cure my doubts.
i hv 1 question to ask. please help solve.
Required:
selected company: Pfizer Inc.
1. Prepare a PESTLE analysis for Pfizer Inc. political,economic,social,technological,legal,environmental (4 points/sentences required for each component). Need 6 relevant examples.
It is suggested to take into consideration about the current situation happening nationally and globally. (Covid19)
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True/FalseIndicate whether the statement is true or false.Question Answer1. Ms. Huda works at the Ministry of Health. She collects data required for abroad hospital visit requests. Mr. Mansoor is Ms. Huda’s direct manager at work. Ms. Huda was asked to hand in a report within an hour. She was able to complete it within 25 minutes because as a data collector shedoes her job effective immediately, she dislikes postponing her job tasks. Mr. Mansoor was happy with how fast and effective the job request was handled by Ms. Huda. At the meeting, while representing the report, he praised Ms. Huda by saying “High appreciation to Ms. Huda’s effortswhich are not gone to waste. She is a very hard worker and we are so glad to have her on our team.” Mr. Mansoor used positive stroking.2. Nora and Fatema both work at the same organization. But each is in a different department located on different floors. However, they meet daily for their lunch break to spend time together and socialize.Their…
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Revisit
Choose the best option
A Report a Problem
Question # 10
OInducted
during a
The Addition Rate is computed by considering the number of employees
time period.
Owho left
O replaced
O added and separated
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f5
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INTRO TO HOSP TOUR - Powell - S1 - 202...
Semester 1, 2023-2024
Home
Syllabus
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Newsela
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Vision
D
Chapter 2- Review questions Quiz Multiple choice
Started: Sep 22 at 12:15pm
Quiz Instructions
Answer all of the questions by selecting the correct answer to the questions. You may use the textbook
55 minutes to complete this quiz.
The access code is chapter2
D Question 8
networks
Member-based organizations that provide access to tools and resources are called
associations
lattices
Quizzes Chapter 2- Review questions Quiz Multiple ...
ladders.
« Previous
Et
ho
TH
No new data
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Research instructions;
Ensure accurate citation of authors in adherence to established citation styles. Properly attribute and reference the sources used in your research.
Provide complete references for all the studies and sources utilized in your research, facilitating transparency and acknowledgment of the works you consult.
4. Format your assignment using Times New Roman font, size 12, and maintain a spacing of 1.5 between lines to adhere to the specified formatting guidelines.
Questions
The difference between project feasibility and project appraisal and their significance to project sustainability
The interplay between the project components (Cost, time, scope and quality) and the significance to project performance and sustainability
3. Report writing process and utility of project report to project management
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Rubrics :
·Addressing all questions above -
·Demonstrating a clear understanding of the course material and ability to relate the course mater ial to the assignment questions –
·Clarity of expression, good use of language –
·Logical planning, structure and sequence in presenting your findings –
·Overall presentation, including correct grammar, spelling and punctuation –
Explain the relationship between total revenue and the price elasticity of demand.
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New solve
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From the Research Topic and questions below, kindly provide a draft for a proposed seminar presentation as per the Proposed Methodology to include- Type of research design, Ethical considerations and justification of its appropriateness to the area of study, Research instrument (e.g., questionnaire, interview schedule) § Sample selection, Data collection,Proposed analysis of data and choice of statistical tests
Topic: "An Analysis of the factors influencing Recruitment, Selection and Retention of Public Sector Workers in Montserrat."
Research Questions:
(1) What are the challenges that exist in the Montserratian public sector that influence the recruitment, selection and retention of workers?
(2) What steps are being currently undertaken to correct the identified challenges in the recruitment selection and retention practices in the Montserratian public service?
(3) What are the perceptions of Public Servants of the Recruitment, Selection and Retention policies and practices in the…
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1. You are to prepare an annotated bibliography consisting of three (3) academic
journal articles, at least one (1) book and one (1) reference of your choice about a
topic within your area of specialization.
2. Your annotations must be between 150 and 200 words.
3. Use APA 7th edition format.
4. Do not forget to attach the three journal articles when you submit your AT1.
Example:
Assessment Task 1: Annotated Bibliography
Author's last name, First name initial. Middle initial. (Year of publication). Title of the article.
Title of the Journal in Italics, volume number (Issue number), pages used. DOI number
Text more text text. Text more text text. Text more text text. Text more text text. Text
more text text. Text more text text. Text more text text. Text more text text. Text more
text text. Text more text text. Text more text text. Text more text text. Text more text text.
Text more text text. Text more text text. 150-200 words
Author's last name, First name initial. Middle initial.…
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discussion (Online Learning)
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PART B: Article information
Title of Article:
Author (s):
Journal Name:
Volume and year:
Pages:
PART C:
1. What was the major purpose or problem described in the article?
2. What were the hypotheses and research questions?
3. What type of sample was used in the study/studies reported in this article?
4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.)
5. What were the results of the study/studies reported in this article? What were the conclusions of the authors?
6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
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Please Note:- • Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. • Answer completely. • You will get up vote for sure.
Question:-
Strategy is the blueprint of decisions in an organization that shows its objectives and goals, reduces the key policies, and plans for achieving these goals, and defines the business the company is to carry on, the type of economic and human organization it wants to be, and the contribution it plans to make to its shareholders, customers and society at large. It is well defined as a roadmap of an organization. Discuss and compare organization, competitive and operations strategies, and explain why it is important to link them all accordingly. Relate your discussion to Coca Cola.
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Just solve full accurate dont use guideline answer dont use Long explanation extra.
Just specific and accurate solve okk.
Script make ok. Full nice ok
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• Make a draft of your explanation
• before presenting it to the client.
• Present your work first to your manager for evaluation and approval.
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Question 8 of 8
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The concession stand at the Shelby High School stadium sells slices of pizza during boys' and girls' soccer games. Concession stand
sales are a primary source of revenue for the high school athletic programs, so the athletic director wants to sell as much food as
possible; however, any pizza not sold is given away free to the players, coaches, and referees or it is thrown away. Thus, the athletic
director wants to determine a reorder point that will meet the demand for pizza. Pizza sales are normally distributed with a mean of 6
pizzas per hour and a standard deviation of 3.70 pizzas. The pizzas are ordered from Pizza Beth's restaurant, and the…
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19
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Note:-
Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
Answer completely.
You will get up vote for sure.
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• tell the summary of case • problems in the case • organizational barriers • soultions to improve the communication and to remove the barriers • conclusion (how would you want the case to close)
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I need help with this project in regard to (the effectiveness of Internal customer service with a focus on centralised securities unit and back office at Republic Bank Grenada)
Chapter 1: Introduction to the Study
(Provide a formal introduction)
Background of the Study
(Background is derived from preliminary literature to support the need for the study)
Problem Statement
(A short statement of the issue to be explored)
Research Questions
(Research questions based on the research intent. Questions are tied to research approach)
Purpose of the Study
(A discussion about the goal of the study. Why is the study being pursued?)
Theoretical Framework
(1-2 paragraphs identify the theory that will drive the study. A more indepth exploration will be done in chapter 2.
Significance of the Study
(This section is supported by the preliminary literature review)
Significance of the Theory
(How will the research be significant to the theory)
Significance of the Practice
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3: (CLO 1 - C2)
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Academic And Professional Writing
cent Standard/Topic:
RUCTIONS
Exercise:
Tell whether the example is a Professional writing or AcademicWriting Write your answer in the space
provided before the number.
1. Proposals
2. Research Paper
3. Market Analysis
4. Contracts
5. Inventory Reports
6. Books
7. Essays
8. Book Reviews
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10. Film reviews
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13. Memorandaum
14. Advertisements
15. Transiations
16. Conference papers
17. Business letters
18. Brochures
19. Instruction manuals
20. Academic journals
QUIZ:
A.
Write T if the statement is tre and F if false.
1. Both academic and professional writing use standard English.
2. Professional writing employs more referencing than academic writing.
3. Academic writing is more personal that professional writing.
4. The most important component of professional and academic writing is the
context.
5. The higher the position of the receiver, the more formal your language should be.
6. Message cannot ve conveyed without…
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15
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- Research instructions; Ensure accurate citation of authors in adherence to established citation styles. Properly attribute and reference the sources used in your research. Provide complete references for all the studies and sources utilized in your research, facilitating transparency and acknowledgment of the works you consult. 4. Format your assignment using Times New Roman font, size 12, and maintain a spacing of 1.5 between lines to adhere to the specified formatting guidelines. Questions The difference between project feasibility and project appraisal and their significance to project sustainability The interplay between the project components (Cost, time, scope and quality) and the significance to project performance and sustainability 3. Report writing process and utility of project report to project managementarrow_forwardRubrics : ·Addressing all questions above - ·Demonstrating a clear understanding of the course material and ability to relate the course mater ial to the assignment questions – ·Clarity of expression, good use of language – ·Logical planning, structure and sequence in presenting your findings – ·Overall presentation, including correct grammar, spelling and punctuation – Explain the relationship between total revenue and the price elasticity of demand.arrow_forwardNew solvearrow_forward
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