Culture and Channel Benefits

.pdf

School

University of Texas, Arlington *

*We aren’t endorsed by this school

Course

3370

Subject

Marketing

Date

Jan 9, 2024

Type

pdf

Pages

2

Uploaded by MasterDangerSeahorse352

11/24/21, 5:35 PM Edify https://edify.stukent.com/app/publication/60ee26cc-6bf7-4265-93a2-a5dfd39bf1a4/49ec9d0f-cd5e-4ae6-a2a2-857abb56f638/e65949df-dc59-417c-a79… 1/2 13.5.1 (Source: Onalytica) LinkedIn is a good platform for B2B influencers, while Twitter is an effective channel to influence the news media. High volume community engagement easily allows for immersing yourself in conversations in real time. Step 3 After determining the right target market and social media channels to use, the next step is to try to identify and find influencers that this target market will trust. The target audience must trust and respect the opinion of the influencer in order for the strategy to be successful. It’s important to keep in mind that different demographics may prefer different types of influencers over others. For example, YouTube stars demonstrate more influence over teenagers when compared to mainstream household celebrities like Taylor Swift. (O’Neil-Hart & Blumenstein). Data from Twitter show that people aged 45 and up prefer celebrities as influencers. Search this etextbook... Search Previous Chapter 13: Influencer Marketing wit... Learning Objectives 1: Influencer Marketing 2: Social Media Influence... 3: What Makes a Good Infl... 4: Benefits of Influencer... 5: Creating a Social Medi... 5: Creating a Social Medi... 6: Influencer Marketing S... Glossary Chapter 13 Quiz Works Cited Expert Sessions Student Resources Chapter 14: Employee Advocacy Chapter 15: Social Media Policies and ... Chapter 16: Social Media Advertising Chapter 17: Social Selling Chapter 18: Social Media Analytics and... Book Information Expert Sessions Student Resources Help 󰘥 ML Michelle
11/24/21, 5:35 PM Edify https://edify.stukent.com/app/publication/60ee26cc-6bf7-4265-93a2-a5dfd39bf1a4/49ec9d0f-cd5e-4ae6-a2a2-857abb56f638/e65949df-dc59-417c-a79… 2/2 Help 󰘥 ML Michelle
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help