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- Many women love the fashionable looks and heightening effects of high-heeled shoes. But every woman knows the problems associated with wearing them. For example, they are very uncomfortable for anything more than light walking for short distances. For other activities, you’d better be packing a second pair of shoes. That’s where Day2Night Convertible Heels comes in. Created by a woman who had an epiphany after a hard night of dancing, Day2Night’s shoes instantly convert to any one of four heel sizes, from low-heeled pumps to spiked-heeled stilettos. An interchangeable heel makes these high heels a high-tech proposition. Beyond launching a line of shoes, Day2Night is looking to license the technology to other shoe manufacturers. After viewing the video featuring Day2Night Convertible Heels, answer the following questions: Based on the stages of new product development, discuss how Day2Night was likely developed. What stage of the product life cycle best applies to Day2Night’s shoe…3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. ActionabilityIdentify and briefly discuss the key product strategies for those motor vehicle companies listed in the case. How are these strategies likely to impact competition in the motor vehicle industry that they are operating in? (No more than 1 page)Chicago Referencing12 Font Size 1.5 Spacing
- 10 G2B is a type of e.government Select one: a. False b. True1. In your own words, compare and contrast A/B testing vs multivariate testing. if you were tasked with deciding between implementing a blue "buy now" button or a green. "buy now" button for an established which form would you most likely use and why? 2. In your own words, describe how the Marketing mIX (The 4 P's) have changed in the digital age. Be specific and include an example of how each "P" has changed.Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.(D2)
- 1. In the company's projection of their product line’s likely success, what assumptions do you believe they have made, and do you agree with all of them? 2. What kinds of pre-launch marketing questions about any of the 4Ps do you have?3. What kinds of marketing research would you suggest for them to address your concerns?11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…
- Source: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9February 2023]. please read the above a.Companies that focus on gaining customer knowledge and developing insight intothis knowledge, can deepen and extend customer relationships. Advise Clicks, forthem to improve their position, on the information that should be stored within theirdatabase b.To build successful relationships, trust and commitment are required. Advise Clickson how they can improve both trust and commitment between themselves and theircustomers. c.Clicks may choose to conduct a customer satisfaction survey. Explain the benefitsthat a customer satisfaction survey would provide to the brand. Please note this is one question and not mutiple thank youWhat is your understanding of the 7Ps of marketing? with referenceHow many times will I have to submit this question. Identify and describe the PLACE of the 4Ps marketing mix of the company Dairy Queen. Put it in your own words. I included an example for Kobo company in case you need it. Please do something similar like the example but for Dairy Queen ( at least 5-10 points). It should North America based. THIS IS NOT AN ESSAY OR A GRADED QUESTION. IT'S FOR HOMEWORK. Also if you guys reject my question due to complexity. Whats complicated about this. only 5-10 points. I repeat this is NOT AN ESSAY. I really need help with this. Plz help me. Use revelant sources from 2018-2021. Plz plz dont reject my question for the hundred time.
