Quiz 2 (Makeup) Review

Please do not give solution in image format thanku i need help with Question 13

QUESTION 16 On the portfolio analysis, a firm O a. formulates a short-term marketing plan O b. assesses its strengths and weaknesses O C. performs a SWOT analysis O d. assesses the effectiveness of its varlous channel Intermediaries O e. assesses the attractiveness of its varlous SBUS after distinguishing the key businesses that make up the firm. QUESTIODLA

Requirement   You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms    1.  Request information from THREE other departments that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output) The type of outputs are: Projection, Query respnses  Special Reports decision analyses Summary and Exceptions report  Detailed report, List  Example of answer layout a)Department-  Research Science & Analytics (R&D)  Type of output:  Special Reports  (Decision Analysis): As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives. Contents of the…

Analysis of internal marketing environment, marketing mix, extended marketing mix 7p?

Topic: Sales PitchDescription:Create a 60 to 120 sec service pitch for (School) Marketing Department through audio visual (Script only)Target market incoming Freshmen year or Grade 12

question3 in order to best satisfy customers, a company must meet an unmet need a) true b) false questions4 it is the function of marketing where one chooses how the physical movements of the product, from the manufacturer to the place of storage and from there to the point of final sale, will be carried out. a) anticipation of demand b) planning of physical distribution c) determining the means of communication d) product research and evaluation e) the organization of the exchange itself

Marketing FINAL REIVEW QUESTION  ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATION  thanks      QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n)   a. Taxation analysis   b. Intellectual rights research   c. Cost versus Benefit analysis   d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company's product is a way of   a. advertising   b. building long term relationships   c. minimizing costs   d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with    a. private label/brands   b. manufacturer brands   c. captive brands   d. all of the above QUESTION 14 The assortment of product…

Section 3: Sales Call Objective 3. Sales Call Objective (must require customer action): (continued) Section 4: Linking Buying Motives, Benefits, Support Information, and other Reinforcement Methods 4. Linking Buying Motives, Benefits, Support Information, and other Reinforcement Methods. (Repeat for each influencer who will be involved in the upcoming sales call.) A. Buying Motives: What is most important to the prospect(s) in making a purchase decision? Rational motives include economic issues such as quality, cost, service capabilities, and the strategic priorities of the prospect's company. Emotional Each benefit should motives include fear, status, and ego-related feelings. List all relevant buying motives in order of importance. B. Specific Benefits Matched C. Information D. Where appropriate, to be stressed are arranged support claims methods for reinforcing verbal content (Audio/ Visual, collateral material, illustrations, testimonials, etc.). to Buying Motives: Benefits needed…

QUESTION 12 serve as mechanisms for controlling the financial aspects of implementing a single-use plan. A. Programs B. Budgets C. Projects D. Initiatives

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6.  Distinguish between an ultimate consumer and an organizational customer. Provide an example of each. (Short answer)

QUESTION 77 Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price QUESTION 82 All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t.

ans need all      QUESTION 36 Ready meal delivery companies like UberEats and Doordash have introduced their loyalty programs that also include a subscription fee. The company loyalty programs have been an effort   a. focus on advertising   b. become monopolies   c. build long term relationships with customers   d. overcome legal constraints QUESTION 37 The U.S. market for ice cream has annual sales $5 billion and out of that Haagen Dazs sells $1 billion annually. Therefore Haagen Dazs’s market share is   a. 10%   b. 20%   c. 50%   d. 75%       QUESTION 38 The criterion a company utilizes for deciding about the elimination of a product from the marketplace is   a. cost versus benefit analysis   b. income taxes level   c. speculation   d. sales taxes level   QUESTION 39 An example of intangibles included in the Lifetime Value of a Customer for Armani company may include   a. Money spent by…

A comprehensive portfolio includes which of the following All of the above Letter of recommendation Proof of the skills achieved Certificates of awards Example of work completed in each courses

A6) question: Explain the need for the literature review.

Discussion 3 marketing

QUESTION 64 Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience QUESTION 67 Marketing should guide the firm’s mission by making sure the organization is focused offering value to a. its existing and potential future customers. b. its next generation of customers. c. its current customers. d. its best customers.

Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discrimination

Q.7. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________.(a) Marketing strategy(b) Marketing control(c) Marketing analysis(d) Marketing implementation.

Please do not give solution in image format thanku

Requirement 2: E-business revenue model Describe the value proposition of the e-business model. Describe the revenue model of the organization. Online marketplace structure (multichannel, click, bricks-&-mortar, etc.) Market segment Revenue generating strategy (pricing strategy, product strategy, etc.) o Marketplace structure (intermediary-based, auction, location of trade, etc.)

Question 2 It has been proven that Customer Loyalty is essential to an organization maintaining a competitive advantage. A. Give a suitable definition for customer loyalty. B. Discuss any FOUR (4) strategies that organizations can use to develop customer Loyalty. C. Discuss the THREE (3) types of turnoff that customers may experience, giving specific example of each turnoff.

Question 1- Define offer with illustration. Your answer Question 2 - Provide TWO (2) reasons for Postal Rule. Your answer Question 3 - Briefly explain TWO(2) rules on revocation of acceptance. Your answer Question 4 - State the position of past consideration under the English Law. (. Your answer

Q.No. 1     . Do you think holistic marketing has become the essence of marketing in today’s world? If yes how? Explanation is required.          Q.No. 2     Discuss porter’s 3 generic strategies and also explain which one is the most suitable strategy for any company in order to be successful in sustaining future business? Also suggest the strategy to the upcoming men’s clothing brand MTJ.

Question A16 (a) Identify and explain three potential barriers to marketing planning. (b) Evaluate the benefits of marketing planning to business success.

Question 4. What role does an operational concept definition play in planning a research project?

QUESTION 41 One configuration of a marketing channel entails producers selling to consumers with no intermediaries This is called a:   a. limited distribution system   b. conventional channel   c. direct channel   d. vertical marketing system QUESTION 42 Market/Product positioning seeks to put a product in a certain position in   a. supermarket shelves   b. minds of consumers   c. company’s cost structure   d. company’s human resources QUESTION 43 Domino’s pizza sales revenues were $10 billion in 2016 with a market share of 15% of the revenues of the entire US pizza industry. Therefore the revenues of the entire US pizza industry were about   a. $20 billion   b. $55 billion     c. $67 billion   d. $80 billion QUESTION 44 The process of market segmentation includes   a. Developing the profile of a representative customer for each market segment   b. Forecasting the market potential of…

QUESTION 13 Single-use plans include A. programs, projects, and budgets. B. policies, procedures, and budgets. C. rules, project, and policies. D. rules, budgets, and policies.