Prep Quiz 16

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School

University of British Columbia *

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Course

296

Subject

Marketing

Date

Jan 9, 2024

Type

pdf

Pages

4

Uploaded by ColonelTapir3322

Prep Quiz for Nov 23 Due Nov 23 at 11a.m. Points 6 Questions 6 Available until Nov 23 at 11a.m. Time Limit None Instructions This quiz was locked Nov 23 at 11a.m.. Attempt History Attempt Time Score LATEST Attempt 1 4 minutes 4 out of 6 Score for this quiz: 4 out of 6 Submitted Nov 22 at 12:22p.m. This attempt took 4 minutes. You will have just one attempt, so you are encouraged to complete your assigned readings before you begin answering the questions. The correct answers to the questions will be released after the prep quiz closes . Please complete this prep quiz individually ; this is not a collaborative exercise. Note: if you miss a prep quiz, there are no make-up tests available . 1 / 1 pts Question 1 Based on the recommendation of its marketing agency, Lowe's chose to advertise on HGTV. In this situation, which component of the communication process does HGTV represent? feedback receiver communication channel Correct! Correct!
transmitter 1 / 1 pts Question 2 Generally, when promoting directly to consumers, the objective of a promotional campaign is a pull strategy – to get the product into stores by having consumers demand it. Correct! Correct! to maximize media planning. to offset sales promotion costs. a push strategy – to stimulate interest among members of the supply chain. 1 / 1 pts Question 3 When a product has gained a certain level of brand awareness, firms use _____________ promotion to motivate consumers to take action. informative persuasive Correct! Correct! reminder active 0 / 1 pts Question 4 In the PESO model, a company's Instagram posts are an example of
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