Prep Quiz 8

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University of British Columbia *

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296

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Marketing

Date

Jan 9, 2024

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pdf

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4

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Prep Quiz for Oct 5 Due Oct 5 at 11a.m. Points 5 Questions 5 Available until Oct 5 at 11a.m. Time Limit None Instructions This quiz was locked Oct 5 at 11a.m.. Attempt History Attempt Time Score LATEST Attempt 1 8 minutes 4 out of 5 Score for this quiz: 4 out of 5 Submitted Oct 4 at 4:51p.m. This attempt took 8 minutes. You will have just one attempt, so you are encouraged to complete your assigned readings before you begin answering the questions. The correct answers to the questions will be released after the prep quiz closes . Please complete this prep quiz individually ; this is not a collaborative exercise. Note: if you miss a prep quiz, there are no make-up tests available . 0 / 1 pts Question 1 PepsiCo sells a bottled water product to those who are health-conscious. It also sells Pepsi to those who need a "sugar rush" and "caffeine wake-up" to get them through the afternoon. What targeting strategy is PepsiCo likely using? Segmented You Answered You Answered Undifferentiated Niche
Differentiated Correct Answer Correct Answer 1 / 1 pts Question 2 Future Foot runs six retail locations. At first glance, its stores look no different from a basic, old-fashioned shoe store -- but looking more closely, it becomes clear that the only shoes on hand are display models. There's no inventory available, and customers go home initially empty-handed. Customers browse the store, mixing and matching design components such as style, colour, and leather type. About 100 display shoes provide style guidelines. Once a customer chooses a shoe style, they select materials, colours, textures, and a style of sole. Future Foot sells 17,800 variations in shoes and guarantees your shoes will be ready within three weeks. Future Foot's retail model is an example of synergy. product discrimination. mass customization. Correct! Correct! one product and multiple market segments. 1 / 1 pts Question 3 What common mistake do organizations make in positioning? They forget to do a SWOT analysis before they start positioning. They shy away from strong competitors whose positions they could never tackle. They think they can totally control their position in the market. Correct! Correct!
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