A Comparative Study Between Airtel and Vodafone Users in City of Mumbai. by Prof. Vinay Pandit Lala Lajpat Rai College Mumbai

2795 WordsJul 3, 201212 Pages
A COMPARATIVE STUDY BETWEEN AIRTEL AND VODAFONE USERS IN CITY OF MUMBAI. The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. Today it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. Tele-density, which was languishing at 2% in 1999, has shown an impressive jump to 9.5% in 2006 and 10.5% in 2007 and is set to increase to 20% in the next five years beating the Govt. target by three years. Accordingly, India requires incremental investments of USD 20-25 billion for the next five years. Private operators have made mobile telephony the fastest…show more content…
Category B circles of Kerala, Punjab, Haryana, Uttar Pradesh (West), Uttar Pradesh (East), Rajasthan, Madhya Pradesh and West Bengal recorded a jump of 10.69%, with a total base of 33.74 lakh subscribers. Circle C has reported 12.74 % growth with subscriber numbers jumping to 5.08 lakh. Among the metros, while Mumbai added 1,63,180 subscribers, higher than the 1,58,646 added by Delhi, the Capital's cellular subscriber base of over 80 lakh is still higher than Mumbai's 66.89 lakh. While the cellular industry has been on roll for the first three quarters of the previous financial year with an average of 16.75 lakh monthly additions in the third quarter, the first two months of 2007 had seen the growth slowing down. STATEMENT OF PROBLEM A buying pattern of Indian consumers from monopoly market to the oligopoly laid us think the behavioral shift of Indian customer. Consumer research is the method used to study consumer behavior; it takes place at every phase of the consumption or usage process; before the purchase, during the purchase, and after the purchase. Study shows that buyers have their specific reasons for buying the product. Problem identified is the level of consumer’s satisfaction of airtel and Vodafone in city of Mumbai. Brand loyalty is the pain area which is considered to retain the customer. A marketing manager would like to know how consumer behavior will help him design better

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