Analysis Of Consumer Behavior And Online Shopping Essay

Dentzel (2017) in an article highlighted that the use of the Internet has completely transformed the way people live and has revolutionized almost all fundamental aspects of daily life. It has allowed access to limitless information and became a tool that made everyday communication in an instant. Among the many opportunities created by internet is the emergence of electronic commerce (e-Commerce). Online shopping is a development brought by the e-Commerce and progress of internet.

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

Nowadays,, E-commerce is remarkably developing and any company not utilizing the opportunity by investing on their products online will not only become retroactive but also are forced to be reactive. Therefore, companies are cognizant that to enhance competitiveness in market , Internet technology play an important role in the business process and essential to adhere it. According to Shelly and Vermaat (2008,p.91) “ E-commerce is a business transaction that occurs over through an electronic network as the Internet”. As E-commerce are of many kinds and variation, online grocery and food are one its kind.

Nowadays, the usage of Internet is very common. It acts as the channel to search for information and to shop online. Taylor Nelson Sofres’ Report 2001 (as cited in Hannula & Chuck, 2003) stated that the percentage of worldwide online shoppers has increased by 50% from 2000 to 2001. Consumers’ perceived benefits comprises of the sum of online shopping advantages or satisfactions that meet their demands (Wu, 2003). There are six perceived benefits considered in this research, which are Webpage design, product choice, price, convenience, customer service, and product quality.

The e-commerce website is a relatively new initiative, launched only in December 2012. In early 2014, the e-commerce sales made about 9% of sales with the goal to grow “to around 25% in the future” (Singh, 2014). As the website features most of the products presented in the physical stores, e-commerce is expected to turn into a great conversion tool, in general, and in the international market, in particular.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay

Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both

Buying is NOT Shopping. Buying whether at the checkout counter of a physical store or within a site / app is just purchasing a product. Shopping, on the other hand entails the full spectrum, an experience which encompasses discovery, curation, price comparison, price negotiation and after sales service. Shopping in India is poised to evolve to be multi-channel, anytime/anywhere and personalized for each user. Companies should aim to not only keep customers happy but to stay relevant. To achieve this, both brick-and-mortar as well as online brands need to evolve at a pace faster than their customers’

Online customers are always seeking new products, new attractiveness and the most important thing being compatibility with their budget. The internet is the best way to save time and money through purchasing online within their range of budget on home or in anywhere. Online customers don’t have limits to online shopping. They also apply internet for comparison of prices of goods and services, news, visit social networks and search information and so on. The depressions have thus much impact on online customer’s behaviour (Rodriguez, 2009, p.3.). Online shopping behaviour depends on four factors such since shopping motives. Personality variables, internet knowledge and experience and last factors are shopping incentive. These are key determinants to influence the behaviour of online customers. Online seekers are

E-commerce is platform of communication through internet that takes place between companies and their customers (Whiteley, 2000). The e-commerce provides various services such online shopping, online bank and E-enterprise which are also emerging trends on their own. Online shopping is one biggest service of e-commerce which allows consumers to buy, order and view goods and service on online through their gadget, anywhere they are (Dennis et al. 2004; McCormick, 2009). Based on fact that world is connected through internet and the new generation prefer to utilise technology than do things in manual process (going physical retail). .

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

Low internet penetration is a major challenge for the e commerce industry in a developing country like India. This restricts the reach of these internet based companies.