Analyzing The Market Trends And Developments Essay

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.

This paper seeks to describe the Target Corporation, how it carries out its business activities, the products and services offered by the company. The main contents of this paper will be a summary of the business, the market, and the industry. Items to include in this section will be a comprehensive SWOT analysis, a developed marketing environment analysis, and an evaluation of the business’s primary customers, the marketing mix, and an outline of company’s main competitors.

The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details.

DABC is one of the biggest clothes manufacturing located in Melbourne, Australia. The first DABC clothes store was established in 1990 in Collingwood under the name AB Clothes with only 4 staffs. After almost 30 years operating, DABC has become one of the fastest growing Australian brands with now over 80 stores throughout Australia and 3 flagship stores located in 3 Melbourne largest shopping centers. DABC has provided the outfit solutions and is famous with its sharp tailoring, top quality, high competitive model and shiny accessories. It is one of the most searched fashion stores for metropolitan men and women.

This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings from this situational analysis and a TOWS analysis.

Executive Summary There has been a heated debate on the marketing opportunities for an organisation and develop marketing activities that reflect strategic directions of the organisation recently. The report covers matters of organisational overview, which includes the outlines the strategic direction and organisational objectives, outlines the current size, capabilities and resources of the organisation, including any notable strengths and weaknesses, identifies any gaps between the objectives and the current capabilities and resources. The second matter is the opportunities. It evolves the develop a marketing mix strategy that fits within the capabilities and resources of the organisation, describe how your strategies align with the strategic

Implement and monitor marketing activities Assessment Task 2: Project – Plan promotional activities Summarized marketing plan for DABC company: DABC is one of the biggest clothes manufacturing located in Melbourne, Australia. The first DABC clothes store was established in 1990 in Collingwood under the name AB Clothes with only 4 staffs. After almost 30 years operating, DABC has become one of the fastest growing Australian brands with now over 80 stores throughout Australia and 3 flagship stores located in 3 Melbourne largest shopping centres.

Although the health care market is strong for medical workers who are in high demand, it can be a challenge for hospitals that are struggling to find qualified personnel, especially in the crowded medical area of Boston. BWH proactively challenges the high demand by offering a comprehensive flexible benefit program and competitive compensation. Salaries vary from position to position, but the hospital ensures they are always competitive with similar positions in other Boston area hospitals, and in many cases, they exceed those of area hospitals. The hospital uses strong advertising and media campaigns and looks to other labor markets such as educational programs, workers from other industries, and former employees.

The FTSE 100 Index is a capital weighted index with 1000 as a base level, which was developed in January 1984, now it comprises the largest 100 blue chip companies, which represent around 85.67% of the total United Kingdom’s market , according to FTSE it is also represent 8.21% of the total equity market in the world. (FTSE All-World Index, 31 March 2010).during the past five years the index hit the bottom in mar 2009 from that date the index is showing

The previous pages have revealed analyses of the company and the environment in which it operates, including forces such as the customers or the competition. At this level then, it is important to review the findings of the analyses and devise customized recommendations at the levels of the target market, brand positioning and competition.

What this business will do, its products and services, the industry it is in, when, where and how business will be delivered

In this assignment I will discuss a business called Sim Cafe. It is located in 20 Burke Street, Melbourne, VIC 3000. The business has been operating for the past 10 years. It offers products of:

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

a) In a perfect competitive market, the sole determinant of pricing is the market demand and the supply curves. A demand curve refers to the total amount that consumers will pay for their products. The supply curve is the total amount that the producers can actually make to supply to the company at the price they can afford or are willing to pay. Another factor in a perfect competitive market structure is the equilibrium price which is basically when the supply of the market meets the market demand of the consumers. Anther unique feature of a perfect competition market is that it is a price taker. In essence, this means that the company doesn’t have any influence on the price. Again, this can only be caused through a market that has a large number of firms with identical products. (Samuelson and Marks, 2010).