Apple Inc Swot Analysis Paper

Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth

Apple is one of the most formidable competitors in the smartphone, tablet PC, laptop and music services arena globally. There are competing companies to Apple that continually expand adjacent market segments and excel, with Google's Android operating system and over 50 different devices being one of the most significant (Apple Investor Relations, 2013). The intent of this analysis is to evaluate the strengths, weaknesses, opportunities and threats (SWOT) that Apple poses as a competitor and devise a series of strategies for taking advantage of their vulnerabilities to gain market share.

On September 19th, 2014 Apple presented the biggest thing to happen to the iPhone since the first iPhone, the release of the iPhone 6. The iPhone 6 absolutely shines over all smartphones on the market. Apple is and has always been one step ahead of other leading cell phone brands like: Motorola, LG, and Blackberry. According to Statista, “The iPhone is the top-selling individual phone of any kind in the U.S., with sales of the brand reaching 500 million in March 2014 since it the first generation iPhone was released in June 2007” (Percentage). With this new useful and helpful piece of technology, life for its users is much easier. Also, with the long -lasting battery life, more creative technology, and a fresh, sleek look of the body, Apple has outdone themselves with the criteria of an outstanding smartphone. The iPhone 6 is very useful for its users and exemplifies all the basic criteria for an exceptional smart phone: long-lasting battery life, strong durability, and great visual display.

With the release of the new iPhone 6 and 6+, Apple is receiving a lot of negative feedback for the seemingly parallel technology in the new iPhones to several Samsung phones released a couple years ago. Regardless of accusations, the iPhones will continue to sell because of the brand apple has created. “Better” product or service is simply a matter of opinion, but the notion that Apple has a devoted customer base is a fact.

The Apple Corporations is very secretive regarding their future plans and innovations, which makes it hard to determine the new company vision and future of their products. Over the last several months Apple has started to

Apple serves in the Electronic Equipment industry distributing its products worldwide. The Electronic Equipment industry is expected to grow by 6%, which could be good sign for Apple as there is room for them to grow. However, in order to see how Apple are performing in the industry, I have analyzed two of the biggest

This investigative study sets out to enact a SWOT analysis of Apple Inc. During the report I will discuss the current market position of Apple, it’s strengths and weaknesses going forward, as well as any potential opportunities or threats to it’s business model. It will culminate with an analysis of whether SWOT is an effective tool in helping a tech-giant such as Apple improve or update its business.

Firstly, in order to realise Apple’s competitive advantage, a comparison between the fundamentals of each company must be made. Attached at the end of this essay is Annexure 1 – 3 which is a table taken from ‘https://www.scribd.com/doc/264256289/A-Competitive-Analysis-of-Apple-and-Nokia’ on the table we can clearly see the differences between both companies. But just as there are differences so too are their similarities. Therefore it is imperative a strict ‘SWOT’ (Strengths, Weaknesses, Opportunities and Threats) analysis and the comparison is conducted.

Fortunately, the successor of the 1st generation iPhone was introduced the next year and there have been many other introductions since then. The release of the iPhone 6 occurred on September 19th and, apparently, the sales for the phone have exceeded Tim Cook’s expectations. “The launch weekend for Apple 's new iPhone 6 and iPhone 6 Plus was the strongest start yet for the company 's smart phone lineup, reaching 10 million units sold in the first three days of availability, and topping last year 's previous best of 9 million”.

The main objective of this assignment is to provide background information on a product or service that will be launched by an organization. The organization that we choose was Apple and the product that we are providing background information for is the new IPhone 6. In this paper, we will cover an overview of the organization, a description of the product, an SWOT analysis of the organization and offering, competitive analysis of the organization and offering to use Porter 's five competitive forces model, the criteria that we used to segment our market, a description of our target market, and the needs that cause our target market to buy including emotional and logical drivers. Lastly, we will have a written positioning statement that

In January 2007, Apple entered the smartphone industry with a firm stride. Apple 's iPhone be-came a pioneer in the Internet-enabled multimedia cellular phone commerce. Its "revolutionary" fea-tures combined everything consumer could possibly wish for: a GSM standard phone, an iPod and an Internet browser. In less than three month after launching, Apple sold over 1 million of iPhones. However, its success started to fade as an array of complaints and restrictions struck the company with an unexpected blow. Apple had to face dissatisfied customers and international law authori-ties. The issue laid in the core of its marketing plan. The company was mainly oriented on innovative technology, forgetting who this technology was actually serving.

Steve Jobs alongside Steve Wozniak and Ronald Wayne founded Apple Inc. under the objective of nurturing innovation in the computer business. Like any other company, the starting of Apple Inc. involved challenges of dealing with competition, winning the market share, unfavorable response from customers, lack of innovation, and lack of recognition by potential clients. With all these challenges acting against the ability of Apple to thrive in the computer business, strategic decisions of management were needed to overturn the trend Apple was resulting to – incurring loss after release of new products or not meeting its expectations. Some of the strategies involved a total overhaul of the management and the

In late 2014 Apple released its new highly anticipated product, which was the iPhone 6. In the build up to the release of the iPhone 6, Apple used various marketing tools to create

The company has over the years tremendously satisfied its loyal customers that are engaged with its services at a fast growing rate. All these have provided the company with an unparalleled foundation for the present and future business. As at 2015, Apple, Inc. was far and away the most valuable global brand with a worth of $128 billion. This was up 23 percent from 2014’s $105 billion. In the same year, Apple, Inc. was the first American company to have a market value of above $700 billion adding to its long list of accomplishments it has recorded in its consumer goods sector and electronic equipment industry (Kopytoff, 2015). Similarly, as at the December 2015 quarter, revenues at Apple, Inc. hit a record $75.9 billion. During that time, Apple, Inc. sold about 74.8 million iPhones (Vizard, 2016). This was an all-time high. Deriving from this figures, one grasps that about 34,000 iPhones were sold on average per hour, more than four times the volume of iPhone that Apple, Inc. was selling five years ago. Analysts believe that Apple, Inc. is reliant on the iPhone brand for its present and future growth.

The Multinational Company Apple Inc. designs, distributes and develops the electronic gadgets like the computer applications, smart phones and personal computers. I-Phone has become one of the most sold products that it has created in its history and has generated a lot of revenues for the company listing itself as the most popular product of the company. It has launched more than six different versions of I-phone in the market each of them having the latest technology and latest updates. It is now set to launch the I-Phone 7 in the market in the year 2016 (Apple Computer, Inc. - Company Profile).