Business Analysis : Apple Products And Services

2094 Words Jul 3rd, 2015 9 Pages
EXECUTIVE SUMMARY
According to its 10
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k SEC quarterly filings, Apple as a company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, accessories, networking solutions, and third
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party digital content and applications. Apple products are well known and are marketed towards high end consumers. The company’s products and services are iPhone, iPad, Mac, iPod, Apple TV, Apple watch that was recently announced by the CEO. A po rtfolio of consumer and professional software applications, the iOS and OS operating systems, the iCloud and a variety of accessory, service and support offerings.
Apple is also involve in the selling and delivering of digital content and applications th rough its iTunes Store, App Store , iBook store and Mac app stores. Apple sells its products and services worldwide through its retail outlets, online stores and direct sales force, also through third
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party cellular network carriers, wholesalers, retailers and value added resellers. Furthermore,
Apple sells a variety of third
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party iPhone, iPad, Mac and iPod compatible products, with the inclusion of application software, and various accessories, through its online and retail stores.
Apple sells to both con sumers, and other, among them; small and mid
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sized businesses (“SMB”) and education, enterprise and government customers.
Apple can use derivative…
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