Introduction
This case study aims to examine the strategies and apply theories in relation to the company, Domino Pizza. There are four major parts throughout this study. The first part would be to describe the background of company’s profile. The second part is to do a comprehensive strategic analysis using the Porter’s Five Forces Model to discuss how the five key competitive forces are affecting the company in the Pizza industry. On top of that, Value Chain Analysis will be performed to determine the company’s organisational capabilities and other components. The third part is to discuss on the strategies and existing capabilities that Domino has used to strengthen its business as well as recommendations on future growth options.The final
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It is and American company founded in 1960s. It is located in more than 9300 locations in more than 65 countries.The menu varies with main and side dishes but its primary focus is pizza. The first menu expansion commenced in 1989 and that new product launch costs approximately $25 million. (Wikepedia).In 1973, Domino introduced its first delivery guarantee promising delivery within ‘a half an hour or a half dollar off’. Other introductions like the belt-driven pizza oven,new logo and decentralisation of operations led to the company’s growth. This continued in the 1980s as Domino Pizza opened its international locations in 1983 in Winniepeg,Canada and Brisbane,Australia. The revenue increased on a rather constant mode from 2006 to 2016 as shown in the figure 1 …show more content…
It operates 16 regional dough manufacturing and supply chain centres with each center serving approximately 300 stores and it has over 4422 international franchise stores around the world.(pg.89)
Their strategy to take some ingredients from the local market and get some imported helps them maintain the quality as well as low prices.
SWOT ANALYSIS:
STRENGTHS:
Healthier Alternatives:
To combat health awareness among consumers, Dominos is trying to change their dough by having healthier fats,which is done by incorporating more whole wheat into their crusts.the pizza toppings are also becoming healthier,and some pizzerias are introducing salads into their menus. For an example, Domino’s announced that its soft drink range will be all natural sugar free in June 2017. https://www.dominos.com.au/inside-dominos/media/june-2017-domino-s-paves-the-way-with-national-roll-out-of-all-natural-sugar-free-soft-drink-range Fantastic channel network:
More than 9,300 locations in more than 65 countries.
Brand Recall:
High brand recall due to its regular advertising with taglines such as a ‘half hour or a half dollar off’. (pg 86.) Such aggressive marketing has created awareness and a promise for the brand in the
Domino 's has developed into becoming the fifth largest QSR chain in Australia by network store numbers (just behind Subway, McDonalds, KFC and Red Rooster) and the sixth largest in sales (McDonalds, KFC, Hungry Jack, Subway, Chicken Treat and Red Rooster). In 2004, it was acknowledged as the number one pizza company in Australia and the first to use a company-related phone name, - 1300 DOMINOS, in 2008. They consistently build up their success through profound innovations such as introducing an online ordering mobile site in 2011, commenced “Social Pizza” on their Facebook page which allowed customers to customize their pizza and became the most well-liked selection, and launched a Facebook app that allowed customers to rate their stores in 2013.
Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s
Domino’s is the second-largest pizza chain in the United States and was started in 1960 by two brothers, Tom and James Monaghan. The brothers had purchased DomiNick’s, which was a small pizzeria located in Ypsilanti Michigan. Monaghan had borrowed $900 to buy the pizza store. In 1961, James Monaghan traded his half of the pizza store to his brothers Tom in return for a Volkswagen Beetle. In 1965, with Tom Monaghan being the sole owner of the company he renames the business “Domino’s Pizza, Inc.” The first Domino’s Pizza franchise is opened in
Firstly, I would recommend that Domino’s Pizza should shift the position to concern in healthier product. As the company has internal weakness in high fat contain and less organic food as well as there is a threat of changing customer habit for food consumption, as doing so, the company will minimize this threat and weakness and develop new strength. Healthier product will become new strength for the company. Moreover, the opportunity of leveraging supply chain & distribution system will help to introduce new product to the market. The new product should contain with organic product and use the local supply such as vegetables that available in the particular country in order to lower cost and maintain freshness.
To get very deep into the Indian market and win more customers, both the companies decided to make changes in the recipes of pizza and make it suitable according to the flavours of India. Moreover, Domino took a step ahead by making pizza’s according to the different regions of India.
Pizza Hut got their start in 1958 when two brother borrowed $600 from their mother open a pizza place in Wichita, Kansas. Since, then Pizza Hut has grown from just one pizza place to having them in over 100 countries today. I believe what make this pizza company so successful is their hospitality and their quality of food.
The study evaluates how Domino’s has been able to position itself as a leader in its market segment and analyses the strengths and weakness in the company’s existing strategy. Upon analyzing various aspects of the company’s processes, it provides an appreciation of the company’s efforts to continuously evolve in the changing market conditions by incorporating new product design and being innovative to stay at par with its competition.
In the global marketplace, franchises must accommodate to the demographic of countries to meet their cultural needs. Specifically, Domino’s Pizza, acclimatizes and adapts their restaurants and menu offerings based on their global locations. Domino’s has worked on expanding in hundreds of new locations worldwide and has done an effort to improve their menus to succeed over their rivals. As a result of its efforts, Domino’s Pizza has become the second world leader in pizza sales. After analyzing Domino’s market’s in the United States, India, and Japan we can fully understand how a global franchise must continuously adapt and grow in order to remain competitive and successful worldwide.
Domino’s is the second world leading pizza place and has been around for quite a while. The company’s success generated through top-notch recipes that created tasty pizzas that targeted many customers for the company. However, Taste wasn’t enough to keep the company successful and in the lead amongst their competitors. Good quality pizza and great customer service were two founding principles of Domino’s pizza, however, changes had to be made to maintain customer retention and interest in the business. After being internationally known and having opened 5000 stores by the end of the 80’s, Domino’s pizza started to lose customers and due to their complaints over bad pizza. This led the business to having a bad reputation globally.
Domino Pizza is a chain of restaurants and delivery of the International Society pizza franchise based in Domino Farms Office Park (campus held by Pizza co-founder of Domino Tom Monaghan) in Ann Arbor, Michigan, American States MEMBERS, near Ann Arbor, Michigan
Domino’s pizza is a worldwide restaurant chain and pizza delivery company. Dominos rewarded me as a quality project manager to solve its quality management issue facing in the sore in New Zealand.
Domino’?s Pizza, Inc. (referred to as the “?Company,”? “?Domino’?s”? or in the first person notations of “?we,”? “?us”? and “?our”?) is the number one pizza delivery company in the United States, based on reported consumer spending. We also have a leading international presence and rank as the second largest pizza company in the world, based on number of units and sales. On average, over 1.5 million pizzas are sold each day throughout the Domino’?s system, with deliveries covering approximately 15 million miles per week. We pioneered the pizza delivery business and have built the Domino’?s Pizza ®? brand into one of the most widely-recognized consumer brands in the world. Together with our domestic franchisees, we have supported the Domino’?s Pizza ®? brand with an estimated $1.4 billion in advertising spending in the United States over the past five years. Additionally, our international franchisees also commit significant dollars in advertising efforts in their markets. We operate through a network of 10,255 Company-owned and franchise stores, located in all 50 states and in more than 70 international markets. In addition, we operate 16 regional dough manufacturing and supply chain centers, one equipment and supply facility, one thin crust manufacturing center and one vegetable processing
Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza
1998 Domino 's launches another industry innovation, Domino 's Heat Wave, a hot bag using patented technology that keeps pizza oven-hot to the customer 's door. 2000 Domino 's Pizza International opens its 2,000th store outside the United States.Domino 's Pizza celebrates 40 years of innovation and delivering pizza to homes around the world. 2006 Domino’s Pizza introduces Brownie Squares — warm, delicious, bite-sized brownies delivered with a fudge dipping sauce. 2007 Domino’s rolls out online and mobile ordering.