Coca Cola Case Study Analysis

The multinational company that I have chosen is Coca Cola Company since it is a very popular brand and has been serving its customers for more then 10 decades and even after so many years its popularity seems to be increasing day by day which itself speaks about the company's remarkable performance. The Coca Cola Company is an American multinational corporation and manufacturer, retailer and marketer of the nonalcoholic beverage concentrates and syrups (Wright, 1999). It came into existence in 1886 and was invented in Columbus, Georgia by John Stith Pemberton. The current statistics of the company shows that it is currently operating in over 200 countries offering its customers over 500 brands with each day serving of more then 1.7 billion (Charles W. L. Hill, Essentials of Strategic Management, 2012). .Further more the Coca Cola Company is alone responsible for the 78% of the total gallon sales of all the beverages sold worldwide. The company is listed in New York Sock Exchange and is very popular in most of the countries especially United States of America, which alone consumes 47% of the total gallons, sold worldwide (Zurkuhlen & Meeker, 1987). The company headquarter is located in Atlanta, Georgia, United States of America and its current chief executive and chairman is Muhtar Kent (Charles W. L. Hill, Strategic Management Theory: An Integrated Approach, 2012).

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

Coca-Cola was created and established in Atlanta, Georgia in 1886 by Pharmacist, Dr. John S. Pemberton, Coke Started as a creative, new flavor of carbonated beverage. Mr. Pemberton set the foundation for a company which has become the most powerful and valuable beverage brand in the world. In 129 years of operation, starting with just a simple syrup, Coca-Cola transformed from a local Atlanta carbonated beverage to a publicly traded company with policies, initiatives and goals that impact individuals across the globe within over 200 countries. By owning

The drink Coca-Cola was established by a guy named John S. Pemberton, a pharmacist, back in 1886. He made a flavored syrup and mixed it with some carbonated water and sold it for only 5 cents a glass. “Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked” (Coca-Cola). In 1888, John Pemberton passed away, but before he did, he sold the product to a businessman, Asa Griggs Candler; which Candler eventually created the company in Atlanta, Georgia. Candler main focus was not bottling the beverage, but simply expanding the soda fountains, and the fountain’s sales. A couple years later, “Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles” (Coca-Cola). This changed the game, now people across Atlanta can get this beloved beverage in

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

Coca-Cola could be a effervescent potable sold in stores, restaurants, and merchandising machines internationally. The Coca-Cola Company claims that the drinkable is sold in additional than two hundred countries. It is made by The Coca-Cola Company in Atlanta, Georgia, and is commonly said merely as Coke (a registered trademark of The Coca-Cola Company within the u. s. since March twenty seven, 1944). Originally meant as a medication once it absolutely was fictitious within the late nineteenth century by John Pemberton, Coca-Cola was bought out by bourgeois As a Griggs Candler, whose selling techniques crystal rectifier Coke to its dominance of the planet soft-drink market throughout the twentieth century.

It’s also important to work out how much stock you need to hold in order to run Coca-Cola business successfully.

Stakeholder engagement and dialogue are imperative to successfully solving any issue that a company may incur in its operations or other processes. Without engagement and dialogue with stakeholders, a company may miss valuable insight into how to approach an issue and may also alienate stakeholders who are essential to the success of the business. Through stakeholder dialogue and engagement, a company can find common ground with stakeholders and implement solutions that benefit all involved (Lawrence & Weber, 2014.) Furthermore, stakeholders can also aid a company in assessing the pulse of the people within the communities that they serve and assist with finding solutions to issues (Lawrence & Weber, 2014.) The Coca-Cola Company (TCCC) had to engage its stakeholders to address the issue of its use of water in the communities in which it operated. Through this process of engagement and dialogue, TCCC was able to implement a plan that addressed the concerns of the stakeholders, world leaders, and community members while still adhering to the company's water needs.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

The Coca-Cola Company is one of the most popular beverage company in the world. The company’s products can be found in nearly every country around the globe and the Coca-Cola trademark has become one of the most recognizable brands on the planet (Hassan, Amos, & Abubakar, 2014). Coca-Cola offers a wide variety of beverages, including carbonated sodas, waters, juices, and energy sports drinks, along with their most popular selling item, Diet Coke. Coca-Cola has been selling their product since 1886 and has successfully grown into a major competitor that no rival has been able to completely match on profits or popularity.

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company began its’ rise to stardom with the flagship product, Coca Cola. The tasty drink was created by pharmacist John Stith Pemberton on May 8th, 1886. The formula and brand were purchased by Asa Griggs Candler in 1889 and incorporated in 1889. Along with the original product, better known as Coke, the corporation offers more than 500 brands in over 200 countries. In the early 1900’s, Coca-Cola began to globalize.

Coca- Cola was created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca cola was first offered as a fountain beverage at Jacobs Pharmacy by mixing Coca - Colasyrup with carbonated water. Coca- cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States.

Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. Increasingly

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

One of the hardest challenges a company can face is staying relevant. With so many new products arising in the market consumers have the choice today. The world of monopoly dwildling when it comes to product choices. Coca-Cola has faced many challenges in staying innovative in an ever changing market. There is influence from the tv ads, news reports, health studies, word of mouth and the internet to name a few. This paper will review the challenge of staying innovative for Coca-Cola and how they are becoming more mobile to overcome the challenges of staying in the top 5 of the most recognizable brand in the World. (Gaille, 2013) This paper will discuss innovation trending, being mobile, and the building block experimenting with marketing techniques to boost sales.