Definition of Mass Media

Media are all forms and channels used to convey information ora message. According to Saiful Bahri Djamarah : Media is a tool that can be used as a channel to reach the target message. While Miarso said that media is anything that can be used to transmit message that can stimulate the mind, feelings, concern and willingness of students to learn. There are two types of media that people often use which is printed media and electronic media.

Mass media affects large numbers of people within a society daily. Such as television, movies, internet, radios, newspapers, magazines and the list seriously goes on. In my perspective this topic is incredibly important because mass media is a source in which many different types of technologies are meant to reach large audiences through communications. It also plays a strong role in society and culture because it is the main channel in which people communicate with each other shaping opinions, beliefs, values, and attitudes. In my response to that; Are women or men more affected by mass media and in what way? Furthermore, I will utilize the functionalist theoretical approach because it portrays how the media can be positive, but can also bring negative effects within gender stereotypes.

Media shapes the society we live in today and has grown and evolved to become a way of controlling culture and people. Media has a variety of meanings, the most common being; channels of communication which can range from interpersonal media such as letters, texting, telephone and skype to mass media which uses TV, radio, newspapers and the internet to convey information.

The word ‘media’ is derived from the native Latin language. In English language the plural of media is ‘medium’. The origin of media goes back to the beginning of human interaction, and the evolution of mankind. However the origin of new media goes as far back as the invention of quill pen and ink writing. Some people also trace its invention from the era between 1835-1845. The word media is defined as the means of communication. In the present society where the world has become a global village media plays a vital role in communicating with the rest of the world and keeping ourselves up to date with them. In order to achieve this goal, media has further been divided into different forms;

Mass media is a large part of what the population consumes and identifies with; the fact that so much of life is influenced by the media is unhealthy especially considering how some of its messages are inherently sinister, and reach a worldwide audience. It has the ability to progress or devolve a society of people with the imagery it chooses to display. In the documentary, ‘Miss Representation’ by Siebel Newsom, the point is raised “The media is selling young people the idea that girls’ and women’s value lies in their youth, beauty, and sexuality and not in their capacity as leaders. Boys learn that their success is tied to dominance, power, and aggression. We must value people as whole human beings, not gendered stereotypes” (2011, Siebel Newsom). Infantilization, hypersexualization and dehumanization/objectification of women are epidemics that spread throughout the media to a point where it is rare, and jarring, to see a woman represented without those things. To contrast, men are often portrayed as powerful and/or of a high status. They are allowed to age and given permission to be given genuinely human traits and characteristics. This can severely impact the mindsets and behaviours of the individuals who consume these images. When young women and girls are subjected to these images hundreds of times a day for years, side effects include low self-esteem, eating disorders, and self-objectification.

Mass media has become an essential part of the growth and well-being of the United States. In everything from campaigning to daily news coverage, television, radio, newspapers, and the internet all contribute to the updated political and environmental knowledge of the public. Having important, day-to-day information accessible at any time is an incredible advantage to the success and development of the American democracy. However, every piece of information released is not completely accurate and without bias. The reporters, newsmen, journalists, and other people contributing to the media, write their pieces in their own words according to the data they are given, drawing upon their own conclusions. While many publications are accurate and useful to its readers, some pieces rely not on facts and statistics, but on the author’s own personal opinions. Although I believe reporters should be free to release any story written with any style the reporter chooses (assuming the story is not degrading the rights or dignities of another person or persons), I also believe that the parts of publications that do not draw from factual data, but from the author’s point of view, should be labelled accordingly. By doing so, Americans can then feel safe in knowing that the information given to them is accurately stated, effectively terminating any confusion or manipulation of the public.

Throughout history there has always been a need to communicate efficiently and quickly. The need to get our point across to a huge amount of people became very hard so we had to find better ways of doing so. Media outlets have changed so much over the past decade it’s amazing and shocking how differently we are able to communicate now then we were in 1917 or even the 1980’s.

Over the last century we have seen many new developments in mass media. Through print, electronics, and digital communication these changes have been a huge impact and influence on American culture. The way we communicate has changed so much that many traditional leaders have lost partial control over how information is being distributed. As time goes by and we continue to advance through technology, we will continue to see an overlap in how technology affects each era.

Today’s topics were mostly on masculinity with some feminism topics and mass media. The topics that stuck with me the most were about how masculinity is used, the feminist movements over time and the mass media’s involvement in citizens life. For men to show there masculinity features they would have to prove their masculinities through test established by another male figure above that individual man. This could be seen when a father tells his son that if he wants to prove that he is a big boy he will take care of his younger sister. This gives the son a sense of duty and responsibility over someone else and overall show his power to his younger sister. This in turn would make the younger sister feel as if she is weak because it seems she needs to be taken care of.

Depending on who you talk to, the future of media is either trending upwards or downwards. While social media and online media outlets seem to be thriving, many believe print journalism doesn’t have much time left. The future certainly looks bright for some media outlets. Throughout this essay, I will be discussing what the future holds for mass media, how media has changed and will change, and how it relates to me and my future.

Our society solely revolves around technology, unfortunately. Nearly every aspect of modern day lives is influenced and dictated through digital media. The digital in digital media, refers to the use of computers, the software that allow computers to run, and the use of the Internet to communicate the different media tools in digital media. The media in digital media is known as the communication tools that are communicated through the digital aspect of the digital media definition. Media tools can be seen as texts, such as books and newspapers, graphics which can be pictures and videos to audio such as radio and video chat. However, digital media has two important components that classify whether a media source is in fact digital

For a long time, people receive news on the printed source such as newspaper, magazine which published by newspaper company or publishing company. A little while a go, people got another news source which are radio and television. Most country start with public broad casting and while later, the radio or television company established and start broadcasting own programs. Both literary media and broad casting mass media are mostly driven by big company and each of those company has own political stance or sponsor and those factor heavily reflected to the articles or programs they published. Back in the days, these biased article provide versatility to individual issues. For example the press called Partisan Press which has clear political bias and it attracted the different group of people.(Sikka, Week4 Lecture) The issue now publish and broadcast media is lack of versatility by concentration of the ownership. Consequence of the capitalism society, many of the company which produce news bought by bigger powerful company and it end up with under around 10 company are owning media nowadays and this concentration of media ownership leads to the lack of versatility.(Lorimer, 249) After the internet technology available to the public, the issue of versatility starts to solve gradually by individual’s blog or the rapid rising of micro-blog service use such as “Twitter”. The characteristic of the internet that it differ from old media, individual able to be an journalist and there

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

The term mass media refers to the channels of communication (media) that exist to reach a large public audience (the mass of the population).Mass media includes newspapers, magazines, television, radio, and more recently, the Internet. It (informs people about events that they would

Mass media plays a significant role in impacting society into altering the public opinion. According to the article, Exploring the Effect of Mass Media on Perceptions of Infant Feeding by Paula Bylaska-Davies, “mass media can be a powerful tool to shape culture and raise public awareness of health issues such as infant feeding decisions. The mass media serve numerous functions such as educating and enriching, shaping public opinion, and advocating or supporting policy, and it is nearly ubiquitous in its impact on individuals’ daily lives” (Bylaska-Davies). People watch TV, listen to the radio or see some form of advertising that changes or shapes their opinions on different items or topics. A lot of advertising these days are filled with sexual innuendos or just a blatant display of the body sexualized. It has shaped people’s perceptions into thinking that the body is just a source of sexual desire rather than seeing the body as something as simple as a biological function. Author Amy Bentley argues that, “distaste for public breastfeeding in the US began with the sexualization of female breasts in the 19th century and was accelerated by the rise in processed baby food occurring around the same time. Women’s bodies began to seem less and less functional and more like objects of desire; meanwhile, baby food was sophisticated and hygienic” (Shaw). Women’s breasts are used in advertising for products from clothing to automobiles to fast food ads. These images posted everywhere have changed the view of the public from seeing breasts as something used for nurturing or feeding an infant to an object of sexual desire. It is appalling that a woman who is half naked in an advertisement is considered to be acceptable but a mother who is breastfeeding her child is considered to be indecent. “Men’s sexual desires drive how we consume and accept images of women’s bodies. And they’re often the yardstick against which many (but not all) women measure and validate their worth” (Shaw). Sadly, breastfeeding in public is more of an issue from women then by men. It seems, then, “that the disgust lobbed at women—by women—who choose to publicly breastfeed arises from two sides of the same coin: disbelief that these mamas dare use