5.0 Similarities and Differences of The Views
There are some similarities of the views from the customers and the salesperson about the important characteristics of the salesperson. Based on the customers and the salesperson’s views, confident is the important characteristic of the salesperson. This is because confident is important for the salesperson to explain how the product or service is going to solve their customer’s problem and to fulfil their needs. So that, if the salespeople is confidently explain to their customer, they will believe in what the salesperson sell. As a salesperson, they must also be patient when dealing with risks. There are various risks that the salesperson may face as hard to get customers, external factors that affect sales and so on. Therefore, with the high confidence in the salesperson, they will surely
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Salespeople must be honest about the goods or services they offer. For example, salespeople must provide true information and true testimonials to customers. If they believe in the salesperson, they will be interested in purchasing the product. Honesty creates trust. When the salespersons are honest with their customers, they immediately begin to create a relationship of trust with them. So many people appreciate businesses for telling it like it is. The rapport that the salespersons establish with their customers in this instance will do well to secure future relationships. Of course, customers will always want to go back to the business that they trust. They will feel like the salesperson are not misleading them. Therefore, salespeople should not lie to customers by providing false information or testimonials. This is because, when a customer finds out about it, they will feel dissatisfied and they will certainly not be interested in the items offered and they will pass their dissatisfaction on social sites. As a result, it will affect the image of the
D) Salespeople encounter ethical dilemmas both in the companies they work for and with the customers they sell to.
Introduction: In this assignment I will be giving information the following point talk about each sales staff must do or be like when working for these different scenarios. Also I have included the sales technique out of four of them: Cold-calling, Face to face, Telemarketing and drop in visits. Also I have included their own personal interpersonal skills of what it takes to be a sales staff to be working for those scenarios, I have also included examples and relevant pictures.
I try to give customers the service that I would like to recieve. So I try to be empathetic, to be reliable and honest as well. I think truth is really necessary because customers will believe the company if they recieve reliable service.
It seems clear from the preceding discussion that, although definitely a factor, personality and physical appearance and abilities alone did not adequately account for Mr. Spencer’s success in his role as a salesperson. It seems his dedication and apparent drive to excel, as witnessed by his willingness to sacrifice family relationships, was perhaps a greater factor. There is also some evidence of a motivational and training element within the Tri-American Corporation, as evidenced by the annual company sales conferences, feeding into the findings by Churchill et al. (1985) that influenceable factors had a greater effect on salesperson performance. Finally, one cannot discount the presence of sheer luck in contributing to Mr. Spencer’s success, especially early on in his first year.
Firstly when being sales staff there is a lot of responsibility that you have to take in account. For example sales staff should have some understanding about the product. This includes features, benefits, and the cost of the specific product that the customer wants to purchase. For example if a sales staff were to sell a computer his/her knowledge should be:
The article Advertising: The Whole or Only Some of the Truth by Tibor R. Machan states that only telling the partial truth is ethical in advertising. I completely agree with the author’s standpoint and am trying to defend his viewpoints by supporting in four aspects. Firstly, I am going to prove Machan’s position that sales associates are selling a combination of product, environment and service. Although there will be various prices for the same product at different stores, sales associates are not obligated to provide all of the locations that sell the product, and the price of said product at each location.
sometimes says, “Honesty is the most important aspect of business today.” This means that people do not want a sales pitch,
According to one source, a key quality for success is empathy. An empathetic person can relate to their clients both by experiencing the same feelings as them and by creating a welcoming and respectful environment for them. When a salesman displays empathy, he is gaining trust and building rapport with his clients by showing that he supports them and is not arbitrary. With regard to the second part of this question, it can be related to the first; arguably one of the most persuasive tools a person can use is rapport. Average businessmen will talk about their business and their accomplishments within the company, but a successful salesman will turn the conversation onto their customer, asking about them and their issues and what they would
Salesmen act as persuaders and have a knack to be able to convince others to their way of thinking. Salespeople have the ability to create trusting relationships with people and are great negotiators. They are charismatic and have the innate ability to make others just want to agree with
4) The four essential skills that are required for a successful sales team, are Customer knowledge, Product knowledge, Effective Communication and Time & goal Management. Sales representatives should be up-to date on current market events and changes, to be successful. They should create a database of current customers,
What comes to mind when you think of a salesperson? If you are like most people, you can only imagine of a highly sleazy, pushy, and manipulative individual standing between you and your car door almost forcing to buy some
Some might say I am a bit harsh in my views to what a salesperson should and shouldn’t say. Many salespeople have said that if they acted with such high moral obligations, they wouldn’t be able to do their jobs properly. I, on the other hand, believe the seller should strive as much as possible to sell as close to the "desired exchange" standpoint rather than the lower end of the "acceptable exchange" view. Many agents have suggested that if the customer is ready and willing to spend the money and will do so in any case, they should not be stopped. Therefore, the sales agents strive towards
The next stage in the personal selling process is approaching the prospect. This means actually having an initial first meeting with the prospect for the first time, face-to-face. (Personal Selling, pg.136) Like most things in life, “Practice Makes Perfect”, and in this particular case, this statement holds true in that the more a sales representative practices and rehearses their sales presentation, the better. Practicing and rehearsing one’s presentation assist sales representatives in
A good salesman would have various strategies to respond to given signs, increasing the probability of a successful sale. Failing to respond to the customer appropriately can almost guarantee the salesperson has failed to make a sale. Goman (2012) posted an article on Forbes titled “Knowing When to Back Off” describing an interaction she was observing between a salesman and a potential client in a bar. In a short paragraph she talks about how the salesman appeared to be doing well verbally, but he was putting the client in an uncomfortable position by sitting too close to him. The client began to inch away very slowly, and the salesman did not notice any of this. The client eventually ended up leaving the bar after excusing himself to make a phone call. The salesman failed to understand the client’s basic need of personal space, which cost him the sale. Had the salesman recognized the non-verbal message being sent by the client, the client may have stayed. So it can be seen that developing this social awareness with emotional intelligence and understanding the needs of the customer become very important for the success of a salesman. The salesman would have to know about how to react to the emotion and message being conveyed with body language and control these emotions in order to lead the dialogue in the direction which hopefully leads to a sale.
Marketing organizations provide their sales staff with large amounts of sales support including brochures, research reports, computer programs and many other forms of informational material. Personal selling stimulates demand. Sales professional role is to convince customers to make a purchase. Finally personal selling is used to reinforce the brand. Most personal selling is intended to build long-term relationships with customers. A strong relationship can only be built over time and requires regular communication with a customer. Meeting with customers on a regular basis allows salespeople to repeatedly discuss their company’s products and by doing so helps strengthen customers’ knowledge of what the company has to offer [www.marketingpower.com].