Digital Marketing Strategy for a Pub in Ireland

Just Us is an independent Canadian co-operative coffee roaster with a small chain of own cafes in Nova Scotia and a large network of distribution throughout Canada and in the USA. Apart from coffee, their products include tea, cocoa, sugar and various supplementary products. All of Just Us main products are fair trade certified and some of them are organic.

Gurbreet Raj Cambridge Regional College, Nottingham Campus OTHM Level 7 Diploma in Tourism and Hospitality Management Student Registration number: Unit 6: Advanced Research Methods Research Proposal ………………………… …………………………………………………… 1 1. Marketing and Online Marketing …………………… …………………………………….. 2 1.1 Marketing Definition ………………………………………………………………………. 2 1.2 Online Marketing Definition ………….

We propose the Arcadia Cafe starts a new advertising campaign that demonstrates a homey feel to students at Iowa State to give them a feeling of home away from home while they are at college.

Budweiser has used its commercial advertisements to make their beer seem like the “it” beer to drink. With having their target market age range from 19-30, their commercials are filled with partying and humour. With the majority of their consumers being men, the commercials are filled with party scenes with girls dressed up in bud bikinis.

This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores.

Social media plays an important role in how products and services are discovered researched, and information is shared. As a matter of fact 60% of consumers found information on products and services through searches on multiple online sources such as networking sites. Active users of social media are more likely to read product reviews online, and 3 out of 5 create their

The digital marketing is using network to spread the company information and establish relationship with consumers. Such as Facebook and Twitter. (Pre-sessional Programmes) The digital marketing can strategy can help company create high profits and reduce costs in adverting rather than traditional marketing. Don’t need pay high costs advertising on TV. Specsavers establishes in 1984 by husband and wife team Doug Perkins and Mary Perkins. (Specsavers，2015) Specsavers adverting campaign ‘should’ve gone to specsavers’ was most popular in website. Specsavers using this campaign to promote product sales. This report will analyses the ‘should’ve gone to specsavers’ adverting campaign of specsavers. In particular it will focus on the campaigns use

In regards to advertising in order for companies and businesses to prosper, they need advertisement to reach a large number of people. The retail advertising manager at this newspaper could also look into online marketing and advertising, which would be cheaper and possibly reach more people. “Advertising in the online social networking environment should be an attractive proposition for marketers” (Voloaca, Bratu, Georgescu, Ghencea, & Voicu, 2011).

Welcome to the original Hard Times Cafe located in the heart of Alexandria, Virginia. Offering daily specials and an inviting atmosphere it is easy to enjoy a night with friends, family or a date. While known for exceptionally tasty chili there are many options on the menu that cater to all tastes.

Woolworths Limited is an Australian retail company. Judging by market share and sales, Woolworths is the largest food and liquor retailer in Australia. The first store was opened on Friday, 5 December 1924, and today Woolworths operates 1000 stores around Australia.

When trying to promote a business, people are faced with two option, either using online marketing options or the more traditional advertising medias. Most people choose the online advertising option, so we start to realize that although traditional advertisings are successful ways to get exposure to a business, yet these medias are declining due to their many disadvantages. When we mention traditional advertising, the first medias that come to mind are television, radio and newspapers. After a close examination of four different sources, the result came out that: Television, radio and newspaper are all traditional advertising options still used today, yet they have many advantages and disadvantages that lead people to

Millennial Media (MM) is an independent platform for mobile advertising and was founded in May 2016 by Paul Palmieri and Chris Brandenburg. The stock symbol is MM and is traded under the categories: Other Services Related to Advertising, Other Advertising Services Direct Mail Advertising Services, and Advertising (New York Stock Exchange). Michael Barrett is the CEO of Millennial Media, and has experience in e-commerce, advertising, and sales (Millennial Media, 2014). Their headquarters are located in Baltimore, MD and they have eleven domestic and international offices, with six additional regional offices (Millennial Media- Contact Us, 2014). The company specializes in mobile advertising through helping with bridging the gap between their clients and their clients’ market. They will create innovative advertising with interactive media that makes their platform and solutions unique (Millennial Media- Advertising, 2014). MM will also go as far as to offer solutions to technical issues with mobile outreach and programming ideas that exceed just mass advertising. MM’s revenue on their income statement is stated at $292.65 million (Yahoo Finance- Millennial Media).

Content marketing is no longer just a trendy word for hip companies, but a necessity for every business, regardless of its field of activity. Every business, from start-ups to big companies, needs a strong, realistic and professional content marketing strategy to engage the audience and get the benefits of the increased awareness it will generate.

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.

Charles Nelson (2009) once said that “Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone, Android, or a BlackBerry while they’re sitting in your restaurant.”