Green Marketing

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

Businesses who participate in environmentally friendly practices will become more profitable. There are difficulties and costs that a business will face and profit takes time but is proven to positively impact a business. “The reluctance to address the forces that are polluting the planet always comes down to money (Smith, “6 Reasons Nations Don't Go Green.”). Implementing environmentally friendly practices within a company “will win them customers, and increase profits” (McDonald, “Why Do (or Don’t) Companies Go Green?”). Many global companies today carry out environmental management tools to adapt to environmentally friendly practices, which helps gain customers, and in turn becomes more profitable. In this paper, I will go into further detail explaining why businesses should be more environmentally friendly, the benefits to be gained, costs that come with being environmentally friendly, and management ways that help a company become environmentally friendly.

According to Gino Van Ossel (2012) " Today, leading companies in the world and Turkey have begun to change their production and marketing strategies accordingly, as environmental awareness becomes more important.” Green marketing predicts that it will include green qualities from product packaging to the stage where it becomes waste after its final use, and for this purpose, consumers give priority to informative signs and explanations in the product or service presentation phase.

This company has implemented so many different methods for going green, therefore I will be only discussing two as follows; the first strategy is a slogan that is being used by the organization on a regular basis called by the name; Reduce, Reuse, Recycle. All the stores that the company has have taken the initiative to reduce the impact we as human beings create on the earth by reducing paper by going paper less, composting, using vegetable based inks etc. Reuse- this is done by reusing materials whenever it becomes possible. The company provides the use of reusable grocery bags to its customers, new stores are constructed with reclaimed wood and bricks and also the installation of rain water collection systems to reuse rain water for non-consumable purposes is being practiced. Recycle- this is done through the utilization of the delivery trucks which backhauls waste to regional facilities where it is turned into compost and donated to community gardens or stores. Other methods of recycling is done by replacing disposable batteries with rechargeable ones, using recycled paper with a high percentage of post-consumer waste

“The four Ps can contribute to a company’s positioning as focused on sustainability. If a product or service is competitive in terms of price, then a sustainability focus on product attributes, place, or promotion can give that product or service an advantage, particularly among those consumers most interested in sustainability, such as super or middle green consumers. Sustainable marketing often requires creativity in marketing different than with traditional products, but at its core is truthful about the ecological and social impacts of products and services. The consumers that will be most attracted to sustainable products and services will also tend to be the most scrutinizing about ecological and social impacts and most interested in the truth and transparency.”( Marketing Focus on the Triple Bottom Line: People, Planet, and Profit. N.p., n.d. Web. 18 Apr.

It is no mystery that companies exist and desire to make a profit from their product or service being offered. However, it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image, which in turn should lead to increased profits. In this class, we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki & Williams 2011). One of the ways to become more socially responsible that is adopted by many companies is through green management, which is referred to using various policies to reduce environmental problems (Tim Barnett, n.d.). More and more

Since the mid 1990s consumers had become more concerned about environmental issues (Strong, 1996). He defines a green consumer as someone who rejects products that are harmful to him/her self or others around him, its manufacturing process damage the environment, consume a large amount of energy, involves unnecessary waste, and use material originated from threatened animal. According to Uusitalo and Oksanen (2004), this consumption concept is known as ethical consumerism. They suggest that ethical consumerism includes concerns about unethical and unfair global trades, like child labor, low paid labor, disrespect of human rights, animal testing, and environmental damage. These concerns had led the origin of sustainable marketing, which means that enterprises build and maintain sustainable relationship with consumers, social environment, and natural environment (Lee, 2008). Lee (2008), predicts two consequences of these increasing sustainable concerns in the near future. First, he says that concepts of green products or going green will be the mainstream. Second, Companies from developing countries will develop international green campaigns to increase their sales, expand their markets, and establish positive image trough green marketing.

Used one uk-based company as a case study, analyses to what extent the increasing pressure on business to be more environmentally responsible has affected the company’s marketing strategy.

One major problem as far as companies using green marketing and why it isn’t working is that the relatively vague definition of green marketing leaves a lot of room for loopholes. Green marketing, by simply being defined as “the marketing of products that are assumed to be environmentally safe,” allows companies to take advantage of this idea even if their products are not the best example of green ones (McClendon 1). Most companies also don’t practice what they preach in such

Some years ago, the environmental issues that are a priority today were not as important back then. There are numerous arguments that debate whether or not operating an environmentally friendly business is a main priority for national and international businesses. Because of things such as climate change and global warming, the environment has become a major influence on many businesses. Businesses depend on and affect the environment in so many different ways. Being environmentally friendly can not only save a company money, but it creates great publicity and attracts brand new customers.

Introduction: This assignment is to demonstrate the ethical and green management practices that is put to training within the two selected organizations, Coco Cola and Pepsi, it is required to compare and contrast and to differentiate the types of project and challenges that are faced and produced from an organization to help the environment, in addition to come up with solutions.

This research focus to define the impact of going green in businesses and the practices and policies of GHRM, additionally it concentrates on how GHRM can be implemented in all businesses and if it’s

This paper investigates the impact of green supply chain management on industry, consumer perception and environment. Through research into multiple companies and case studies, a distorted perception among large corporations shows a historic struggle to find a balance between profit and sustainability. However, the potential long-term effects of the lack of environmental courtesy cannot be undone and therefore must be carefully engineered. Multi-billion dollar automotive corporations such as Hyundai and Toyota will be discussed and studied in depth to conclude the innovative changes contributed in the automotive industry resulting in maximum efficiency in lean and green production. Additionally, while studying these companies, the overall question of whether intentional sustainable practices provide increased customer satisfaction and comfort is answered through a survey given to 100 random people. In this small sample, it was found that 33% of consumers care about green business practices in automotive production but only 8% saw an increase in value because of it.

It is not just a benefit for our environment but also for the companies and they can save a huge amount of money to be more environmental friendly. There is also a huge demand from customers that they want to support a company who is thinking green.

The green business or sustainable business in any company has great participation in environmentally friendly green activities in order to ensure that all products, services and manufacturing activities address adequately current environmental issues while revealing profits in their financial reports (Anderson & Anderson, 2009).