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Hanukkah Ads

Decent Essays

Secondly the colors in the advertisement are red and creamish white drawing parallel to the logo which consists of the same color. Here again, the Jewish holiday Hanukkah colors of blue and silver are not represented making the Jewish reader feel excluded and alienated especially since the text refers to their holiday. Jewish readers will infer the message as Christmas being superior to Hanukkah. Non Jewish readers on the other hand will find the advertisement pleasing to the eye and festive as red has grown to be a symbol of holiday cheer and even considered auspicious and cheerful in the Hindu religion. Non Jewish readers will view this as a smart strategy on behalf of the spirits manufacturer since they cleverly used the same color scheme …show more content…

A Jewish reader will think the advertisement is playing on the stereotype that Jews are stingier, greedier and more price conscious as compared to people of other religions, they will be offended and view it as a derogatory stereotype of their culture and lifestyle. Historically, Jews have been money lenders since early medivial period and during tough economic times they would frequently recall their money thereby pushing people into economic crisis. Even today Jews are still fairly better off than most others which is probably why they are viewed as misers and price conscious. They will perceive it as a crude way to portray its pricing, they will feel that the parallel between Jews and Cheap is an insult and not that the brand is priced competitively. Also the parallel drawn between Hanukkah and cheap holiday can be viewed negatively as if the company was trying to lessen the value of the Jewish holiday and make it less significant than the more popular Christian holiday. Non-Jews may on the other hand perceive this advertisement as giving off a positive message and view the vodka brand favorably as it offers a good taste at a cheaper price. They find the Ad hilarious and think the Ad makers were creatively depicting the Vodka as high quality drink that is affordable without the fancy packaging like the frills and décor associated with Christmas. Others can perceive it as an affordable festive drink and …show more content…

All of these aspects alone or combined come off as inappropriate and offensive to Jews. Non-Jews interpret this as being thoughtful, or even humorous although perhaps due to the lack of their understanding of Judaism. Personally, as an independent third party Hindu I found this advertisement very offensive and disrespectful because it uses religious symbols in a humorous and humiliating way. Ironically, the advertisement’s creative head was Brian Gorden who himself is Jewish. Although this type of shock advertising may have been profitable for the spirits manufacturer they may have alienated their Jewish customer base in the

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