Secondly the colors in the advertisement are red and creamish white drawing parallel to the logo which consists of the same color. Here again, the Jewish holiday Hanukkah colors of blue and silver are not represented making the Jewish reader feel excluded and alienated especially since the text refers to their holiday. Jewish readers will infer the message as Christmas being superior to Hanukkah. Non Jewish readers on the other hand will find the advertisement pleasing to the eye and festive as red has grown to be a symbol of holiday cheer and even considered auspicious and cheerful in the Hindu religion. Non Jewish readers will view this as a smart strategy on behalf of the spirits manufacturer since they cleverly used the same color scheme …show more content…
A Jewish reader will think the advertisement is playing on the stereotype that Jews are stingier, greedier and more price conscious as compared to people of other religions, they will be offended and view it as a derogatory stereotype of their culture and lifestyle. Historically, Jews have been money lenders since early medivial period and during tough economic times they would frequently recall their money thereby pushing people into economic crisis. Even today Jews are still fairly better off than most others which is probably why they are viewed as misers and price conscious. They will perceive it as a crude way to portray its pricing, they will feel that the parallel between Jews and Cheap is an insult and not that the brand is priced competitively. Also the parallel drawn between Hanukkah and cheap holiday can be viewed negatively as if the company was trying to lessen the value of the Jewish holiday and make it less significant than the more popular Christian holiday. Non-Jews may on the other hand perceive this advertisement as giving off a positive message and view the vodka brand favorably as it offers a good taste at a cheaper price. They find the Ad hilarious and think the Ad makers were creatively depicting the Vodka as high quality drink that is affordable without the fancy packaging like the frills and décor associated with Christmas. Others can perceive it as an affordable festive drink and …show more content…
All of these aspects alone or combined come off as inappropriate and offensive to Jews. Non-Jews interpret this as being thoughtful, or even humorous although perhaps due to the lack of their understanding of Judaism. Personally, as an independent third party Hindu I found this advertisement very offensive and disrespectful because it uses religious symbols in a humorous and humiliating way. Ironically, the advertisement’s creative head was Brian Gorden who himself is Jewish. Although this type of shock advertising may have been profitable for the spirits manufacturer they may have alienated their Jewish customer base in the
There a drunken wine glasses that are being stacked in a row while the car is moving. After the 4th glass is stacked the car makes a turn and crashes with an incoming vehicle. I believe this ad was mildly effective. We had wine glasses and a car crash, so it does present the point of drunk driving, but besides that there is not much of a shock factor or silly humor to it.
John Lewis use people of all ages, genders and ethnicity in their advertisements to capture the emotions in their Christmas Advertisements, they also include dogs, cats and birds to get the message that it is a brand for everyone out there. For example, in 2011 the advert showed a little boy watching the clocks waiting for Christmas morning to come, throughout the advert you see him trying to make time go by quicker. Initially you believe
One clever choice was to place the ad inside of a Ladies’ Home Journal. By placing this ad in that magazine their bound to get business because the main audience would be mothers looking for info and tips on a good lifestyle. The “Nothing does it like seven-up” give the emotion that a refreshing 7-Up drink will quench your thirst. Showing a mother’s hand feeding her baby show some creditability because it shows the reader that it’s so pure and wholesome that a person can feed it to babies. The advertising “Soldiers of Fortune” inside an ad, they advertise 7-Up along with an exciting adventure TV show.
They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.
This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the
People cannot continue to live in fear of what they do not understand and be fed what the media is giving to them by the spoonful. We have to learn to make our own decisions, and running a positive ad to show that people are people and we are all one in the same, no matter our race or religion, is what is needed, especially in the world at its present state. I would not be surprised if in the next ten years or so, there will be more ads like this throughout the United States and not just on the side of a bus in Hillsborough County. Eventually, there will more than likely be more cultural integration and education on the subject to lessen fears and discriminations to create a more positive and working human
Prior to even reading the text on the ad, this create sadness and seriousness. The actual text adds onto the emotional response of sympathy and possibly anger. The text reads, “We keep 'Little Red Riding Hood' out of schools because of the bottle of wine in her basket. Why not assault weapons?” The question that is posed at the end of the
There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.
Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.
I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.
This product is imported from France and is being sold for recreational purposes such as; socializing drinking, enjoyable times, and elegance class. It is said that nothing draws us together more than alcohol. Sitting down and having a drink with fellow peers usually leads to cheerfulness, laughter, and an all-around good time. The people in the visual allow one to remember the stress reliever that alcohol helps sustain. When individuals look at this depiction they receive a constant image of a worthy time running through their mind, so that when they go to the store and see the ultra-premium vodka they remember the advertisement and think about purchasing the merchandise. That then allows the buyer to put themselves in a similar setting, in which they relive the advertisement in their head. The people in the visual are socializing among each other which brings upon another reason to the selling of the product. It is show that this product is appropriate to have during social events as the group is seen with their drinks held high with positive facial expressions shown. The idea of this advertisement is to show that every brand represents something different, especially in the liquor industry. Since Sean “Diddy” combs is an equal share venture, he applies the alcoholic beverage to his lifestyle, which is rich and
The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the
The advert makes a joke about the sex industry in Asia clearly implying that Asian prostitutes are an object designed to give men immediate pleasure. The ad puts beer and prostitutes into the same category of things required to please a man. The fact that women are lower than beer in this category appeals to the stereotypical moron who thinks the most important things in life
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her