Decent Essays

Target market- The target market is made up of males, females, age groups, income, and also the location of your house. Hollister's target market is mostly high school and college students. Hollister and Abercrombie and Fitch are owned by the same person. Abercrombie and Fitch were originally designed for college students, while Hollister was lower priced for high school students. I think that college and high school students both shop at Hollister. Hollister is less expensive then Abercrombie. Although it is pricier then other young adult stores. I think Hollister targets middle to upper-class income in Ohio. Most of my friends shop at Hollister since it is fashionable and reasonably priced. Retail format – The retailing format is a …show more content…

Hollister also delivers high customer service with many employees working at once. Usually the employees are the age group that would shop their. This will help customers keep coming back to the store.
Hollister attracts many young shoppers which will help increase the sales. Hollister is geared towards high school students. Most of the time when one is in high school they go shopping with their parents. Parents have more money

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