Target market- The target market is made up of males, females, age groups, income, and also the location of your house. Hollister's target market is mostly high school and college students. Hollister and Abercrombie and Fitch are owned by the same person. Abercrombie and Fitch were originally designed for college students, while Hollister was lower priced for high school students. I think that college and high school students both shop at Hollister. Hollister is less expensive then Abercrombie. Although it is pricier then other young adult stores. I think Hollister targets middle to upper-class income in Ohio. Most of my friends shop at Hollister since it is fashionable and reasonably priced. Retail format The retailing format is a …show more content…
Hollister also delivers high customer service with many employees working at once. Usually the employees are the age group that would shop their. This will help customers keep coming back to the store.
Hollister attracts many young shoppers which will help increase the sales. Hollister is geared towards high school students. Most of the time when one is in high school they go shopping with their parents. Parents have more money
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Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep
Burlington’s target market is mostly the middle age people, people who love fashion and are into the trend but also not too crazy fashion. Those who work and do shopping more often. Average class Americans who would prefer the quality and lower price. Burlington have good quality but also their price is low depending on the product. So more consumers who shop at Burlington look for lower price and also not bad quality.
Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive brand .Most of their products are design to offer fit, performance and comfort while incorporating both style and function. On another hand, American Apparel
Marketing. Because of the large number of suppliers selling similar products, apparel-retail firms must stimulate demand with attractive store layouts, colorful product offerings, and various sales promotions.
Lululemon is a rapidly growing company with a different niche for its products. Its philosophy as well as their business model has allowed them to increase revenue over the past years. The dilemma they faced is how to continue expanding without losing their special niche, grassroots and a nontraditional feel of the brand that sets them apart from their competitors.
The store is constantly changing their designs and switching out their styles. Since they switch their styles constantly which attracts many customers that go there and look for the clothes they offer. The store Pink sells clothes that are in style. The store sells many clothes that are the latest trend. The store even starts trends of their own. Also the store Forever 21 sells tons of clothes on trend for very low prices. The store sells tons of clothes that are in style and constantly switching out their clothes also. The store provides various types of trends that are happening. The greatest stores have clothes have clothes that are in
This year’s goal is to make higher sales volume by keeping sales prices lower than competitors. All items cost lower than $80, so customers can afford to buy something at Annapolis Outfitters. Unique items will be new every day so this will encourage customers to buy the store’s items. Our staff will ask customers what they are looking so they would “bring it” in the store which will increase the connection with the customers. Hopefully, those strategies will help distinguish Annapolis Outfitters from its main competitors and will be the efficiency and profit generating policy of the
This concept, aptly named The Shops of Target, was designed to increase the foot traffic of retail stores and online shopping by collaborating with companies that have local and national name recognition. For example, at a Target store in the San Francisco area, a partnership was created with a small, local candy store called The Candy Store to merchandise specialty candies and vintage candy products at Target stores in San Francisco area. Target Corporation has also formed a partnership with Apple to install smaller versions of the Apple Store within their retail stores. By collaborating with a highly successful company such as Apple, Target Corporation has positioned itself to increase sales of their own brand name product by promoting the well-known Apple brand name.
Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie & Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. The marketing strategies that Hollister use to promote their products are by using a logo, a slogan, and informing what their products are pertaining too. Two of the marketing strategies are very effective in attracting consumers while one of the marketing strategies needs more research to be done. Because of Hollister’s well known slogan, attractive logo, and the way they use celebrities to represent their product, this makes them unique compared to other clothing businesses.
It is estimated by the Center for Disease Control and Prevention that there will be 71 million U.S. adults over the aged of 65 by 2030 (CDC, 2011, May 11). It can be certain, as was with their predecessors, that the geriatric journey for these adults will be filled with multiple anti-aging face creams and miracle hair growth products as they reluctantly cross over to the last stage of their lives. As shown not only through our media and social interactions’ growing old is not the popular choice. Ironically, the reality is that aging and dying is just as significant as our first breath. It is a journey made by everyone and everything though it is fought with a
I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for
Lululemon Athletica Inc., founded by Dennis Chip Wilson, is a self-described yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada.
Fashion Nova targets women from teens to women in their 30’s. The reason why I don’t put a specific age range is because it varies. I could say 16-30 but there are women in their 40’s that are wearing it as well. In their website, they have described their target market as the following “The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed girl in the room. Her confidence is what truly shines, but her Fashion Nova outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends” (Fashionnova.com). Income wise their target market females that vary in income and occupation, from dependent and independent college students earning from $0 - less than $20,000, to working professionals earning an income of $45,000 - $85,000. These customers are from upper-lower to middle class backgrounds and currently live in suburbs that are near major cities or urban areas near them. Their company is based on the trickle-down theory. Celebrities started wearing affordable clothes and people started to follow and believe that it was good quality which is what made the company succeed. Their target market can live anywhere from rural to suburban to major cities as I stated previously. It all varies on what they buy. They have a large stock
The people surveyed also said that other brands have a wider product range and clothing size ages. Hollister could have a loss of customers, as they cannot provide everyone because of their limited amount of sizes of clothing, and not having a wide range of products.