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Is The Critical Issue ( S ) Confronting Wcc North America? Essay

Satisfactory Essays

ASSIGNMENT#2
1. What is the critical issue(s) confronting WCC North America?
The critical issues include: customers are not satisfied by the service provided by the organization. “Specifically customers expressed huge disappointment with the order information process" (Bowersox, 2012, p. 458). There is a complexity in customer service where each division serves similar customers. The organization structure does not coordinate well with the company’s supply chain management. There are difficulties in managing finished goods as well as the lack of innovative ideas for better relationships with the customers. There is an insufficient information technology that is required not only to the customers but also with the other divisions of WCC and because of this there is a lack of integration. With the expansion of operations, there are management and communication challenges faced.
2. What changes, if any, should be initiated to address the critical issue(s)?
To address the critical issues: it may include integration within the WCC divisions and the supply chain, where integration would develop cooperative interaction and be greater in resource utilization. The primary issue is customer dissatisfaction, to overcome this, the organization should provide the information required to the customers and ensure that it is consistent across all the other divisions because "WCC North America 's decentralized divisional structure has historically allowed each division to provide tailored,

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