Managing A Technology Based Business

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TECE 6300
Managing a Technology-Based Business
Research Paper: Apple Inc.
Rinky Upadhyay
NUID: 001757126
In this research paper I would like to analyze the business strategies and activities of one of the most leading and recognizable companies of the modern world – Apple Inc.
On October 5, 2011 Steve Jobs died because of Cancer. This man was a legend, he made apple to grow from the verge of bankruptcy to one of the world’s most largest, successful and profitable companies. After his death the new CEO Tim Cook had an extraordinary challenge that is how to sustain the success of Apple and also while taking Apple to the next level.
The company started off as Apple Computer, best known for its Macintosh personal computers in the 1980s and 1990s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs went to work, transforming “Apple Computer” into “Apple Inc.” with innovative non-PC products starting in the early 2000s. Apple became the most valuable company in the world in 2012.
By almost any measure, Apple’s accomplishments in the prior decade were spectacular. Yet Tim Cook knew that no company in the technology industry could relax. Challenges abounded. Even though Macintosh sales had grown faster than the industry in recent years, Apple’s share of the worldwide PC market had remained low. Many also wondered if the company could thrive without Steve Jobs.
The point to

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