Stong Management
Strong management can help Mars, Incorporated to manage well in the company, so the competitors of Mars, Incorporated will have a difficult time overcoming it. Mars, Incorporated is managed by a global management team led by Grant F. Reid. Grant F. Reid is the Office of the Present of Mars, Incorporated. The company has a strong management team to bring an abundance of experience to manage in its oversight of the day-to-day operations of the business across six business segments which including Drinks, Chocolate, Food, Symbioscience, Petcare and Wrigley. Mars, Incorporated has aligned its business structure with these business segments to continue to grow and improve in company performance.
Brand Name
Brand name is a name
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The firm’s ability to sell a good or service at a lower cost than its competitors or to generate a larger margin on sales is cost advantages. Mars, Incorporated is producing the products in a lower cost, therefore they are getting higher profits. Lower costs will reduce the market price of the products to encourage the consumers to purchase the products. Cost advantages are good for Mars, Incorporated to increase sales and maintain their position in the market. Cost advantages give an ability to generate greater value for the firm over its …show more content…
Weak customer service causes customers to flee to competitors, who are having better customer service and hurts the reputation of Mars, Incorporated. Customer service is important for a company to represent the company to response to the customers when customers are having any problems or questions. Besides that, customer service plays an important role in a firm to generate more income and revenue. Good customer service can change the entire perception of customers hold towards the firm. The quality of customer service of a company will affect the reputation of a company. In this sense, Mars, Incorporated may spend more money in training employees to improve their customer service
The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal
The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.
Customer service is a term which means a measure of how well products and services meet or exceed the customer's expectations. It is important to have this within a business as it creates a good relationship with the client and you gain their trust, It increase customer life time value and retains customers to stay with your company and have repeat sales. Having good customer service will also reduce negative feedback such as bad words getting around about the company.
Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.
Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.
Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.
Customer service can help to build positive relationships with customers, increase sales and lead to loyal and returning customer which can have a positive effect on the business and indeed the industry as a whole.
Having a good customer service will also increase the profit of the business. When they are able to identify new products and services, it will help the business to provide good facilities to the customer. As the customer
Have you ever went to a grocery store or a retail shop and received bad services? Did you want to go back to the store after they treated you so poorly? One thing I have learned from working in a grocery store is that no business can be successful without the support of their customers. In this paper, I will be comparing and contrasting two major companies, Hot Topic and Nike. By comparing these two successful companies, I will prove that companies have no chance of success unless they take care of their customers. I will compare their missions and history. These comparisons will prove that good customer care is the key to any company's success.
| * Low cost (competitor) * Labor cost * Strategic Marketing * Low waste * Lower overhead
Customer service is important to any organizations. Customers spend a substantial amount to purchase a product and therefore, customer service is significant to answer their product issues. This prevents customer dissatisfaction level to increase and reduces the risks of receiving potential complaints. Also, with customer service, it helps an organization to differentiate from its competitors. With customer service, companies are more likely to get repeat business which will generate sales and profit in order for them to function better. All these would lead to publicity where satisfied customers would spread the word of
Nowadays, the customer service is extremely perspective and could be a great way to stand out against the background of your customers. Perhaps this is one of the advantages of small enterprises ,because anyone, who emphasizes on customer service will be able to compete with large companies that, in turn, offer a diverse range of products, lower prices and other prerogatives that others can not afford. But many small enterprises still inferior in quality customer service. So, there is a logical question - why? Analyzing this issue more deeply, I can clearly establish that the main reason is their incompetence. Scientific evidences prove that small enterprises lack of, at least, one of the main aspects and those aspects are : value, customer and cost. In order to improve customer service at the highest level, at first, we must carry out numerous social surveys, and “walk hand in hand” with modern technology. A good advice for successful businessmen will be to compare the competitiveness and the ability to put yourself in the consumer shoes and thus learn about his needs. Equally important method of improving the customer service is the consistent implementation of new technologies, strategies and exchange of experiences with other people in customer service, especially in leading and successful companies such as: Disney, McDonnalds, Ford. Issues in the customer service area are particularly relevant nowadays as any business rests on the relationship between people. Perhaps
Great customer service is a quality every business should hold high standards upon. Restaurants for example should have hosts waiting for guests to arrive at the door so they can be greeted and then seated in a timely manner. Also have servers bring silverware to the table, take correct orders and continue to take care of the diners until they leave. A business with excellent customer service will most likely get repeat business whereas poor customer service leads to losing their business. The purpose of this paper is to demonstrate how the level of customer service given throughout the customer’s experience will affect their returning to the business.
Conversely, bad customer service experiences not only decrease community happiness, but they also decrease a company's bottom line. People listen to stories of bad service, thirsting for juicy details, and so not only will an upset customer consider leaving your company, but potential customers may never do business with you. Outside of a potential short term financial benefit from denying your customers request, the impact of having customers angry about their experience with customer service will be negative on your company.
According to Kotler (2003: p420), a successful brand name is essentially a marketer's promise to deliver a specific set of features, benefits and services consistently to the buyers'.