The Affect of too much Advertising

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Teens are the most targeted by marketers because they are the age group that is mostly on their phones and online. The impact of today’s advertisement in the media and magazines is that life is perfect. Celebrities and persons of interest are portrayed as ideal people that many should want to be. Adolescents are heavily influenced by advertisement and their messages they send. sSxuality and body image has always been advertised, however, in today’s society it is increasing every day. For girls, perfect hair, perfect body, accessories, and trendy clothes are consistently marketed. As girls aspire to be like their favorite celebrities, they may do whatever is necessary to reach what they think is perfection. Their desire to get the have a great

Teenagers were consuming increasingly each year and so companies decided that targeting them would help make them a lot of money and help the consumeristic economy. Many companies also realized they are a huge part of society because they are the future of this amazing country. they target them in the ads in a way that makes them feel important and that they need these products and it will benefit them. The authors purpose of writing this article is to inform the public of this change that is happening in society. The author is showing that they are shifting to a new type of market to appeal to younger people and encourage them to become great Americans in the future. When the author states that families spend over 10 billion dollars in essential needs for their kids combined they don’t distinguish between the rich and the poor. Rich people more than likely spend more on their kids and spoil them more than poorer families do. Poor families don’t buy their kid the newest advertised product out there they buy them a cheaper one that’s kind of like it. Picture young white teenage girl named Suzie “At 17 Suzie Slattery of Van Nuys, Calif. Fits any businessman’s dream of the ideal teen-age consumer (Courtesy of Life Magazine).” Young rich white girls are a huge target for businesses because they have daddy’s money

Children are hit with advertisements for food, candy, and sugary drinks on the television, the Internet, in magazines, and at school every day (Nestle 28). The fast food industries realize that gaining children as customers at a young age most likely makes them a life-long customer (Nestle 28). Sadly soft drink companies unapologetically name 8 to 12 year olds as marketing targets (Nestle 31). Clearly these companies are targeting younger kids so they buy their products in the future so their businesses strive in the future years. The amount of money spent on marketing directed to children and their parents rose from $6.9 billion in 1992 to $12.7 billion in 1997 which is pretty crazy (Nestle 31). As the media gets more and more popular every year the more money companies spend on advertising. Then, coincidentally, the obesity rates keep getting worse and worse not in just America but across the world. Market researchers break down the elements of advertising down to package design, typefaces, pictures and most of this content is likely to get boy and girls of varying age to want to purchase products (Nestle 31). Simple marketing tricks like those can catch a child’s attention and get them wanting those meal toys or other things that catch their attention. Another reason why advertisements lead to obesity is that nowadays kids and adults are sitting in front of a television or computer for

Although many businesses believe that they do not target children, many of them do. Kids may be watching TV or on social media and they can become influenced by the ads or commercials. Everywhere you look you see advertisements and even though you may not notice it, but it still influences your brain. “One study has shown that children find it harder to recognize advertisements on websites than they do on television; 6 year olds only recognized a quarter of the ads, 8 year olds recognize half of the ads, and 10and 12 year olds recognize three quarters of the ads” (The American Psychological Association). Many advertising companies believe that they shouldn’t be blamed for any influence on children. They argue that for the past fifty years they continue to advertise the same way and it is changing how people view the advertisements. Junk foods advertisement has a major impact on how the kids chose the kinds of food they want to eat. Marion Nestle explained, “The reasons are easy to understand: children control increasing amounts of money, and society has granted them increasing responsibility for purchasing decisions.” As kid get older they tend to make more decisions on what they eat. Most of the time parents allow kid help grocery shop of dinners and they influence parents to buy food that they tend to see advertised.

The advertising business views teenagers in society as a viable market section, due to their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is progressively specializing in children and adolescents to captivate with advertisements. according to market research corporations, teenagers are vital to marketers because they can pay a considerable open income, spend family cash easily, and they are easily able to influence their families to spend on massive and little household purchases that are appealing to them. furthermore, children are also a viable market because they 'll easily influence, lifestyle, and overall trends; and supply a view of society and how it 's currently and

Advertising has a large impact on today’s youth. This impact is largely created through use of commercials on television. The Center for Disease Control and Prevention published an article which explains that food commercials are one of the major components of advertising and they are leading to an increase in health and weight problems in children. In addition to this, psychologists such as Sandra L. Calvert have discovered that commercials give children a distorted sense of reality and can lead to personality conflicts. Parents and scientists alike have found that advertisements also can cause self esteem issues in young people, and this is a major concern. In conclusion, the negative effects of advertising on children are alarming.

The goal of any advertising campaign is for a firm to have its products remembered by the consumer, as each day consumers are exposed to between three thousand and five thousand advertisements. Companies are constantly developing and launching new ads to attract consumers to their goods and services. Advertising is often highly effective and can increase a company’s sales and market share drastically. Even though it frequently proves effective, advertising can miss the mark and be misinterpreted. The way the consumer decodes the message is essential to the advertising campaign, as this can be the deciding factor for whether one will purchase a firm’s products or not. If an advertisement unintentionally offends consumers or proves to be controversial, the effects and backlash from society can be catastrophic and detrimental, thus making the advertisement completely ineffective.

Everywhere today you see some sort of product being advertised. Americans will see or hear nearly 2,000 advertisements a day whether it be for consumable goods, healthcare also tobacco products as shown in the image below (see figure 1). Advertisements can be seen on billboards, magazines, radio stations and television until the 1970s. Advertising in short, is a way for companies to let the consumers know what products they are offering. According to the Federal Trade Commission (2014), cigarette advertising and promotional expenses totaled approximately $8.49 billion in 2014-down from $8.95 billion during 2013. Smokeless tobacco advertisement as well as promotions went from $503 million to $600 million during 2014.

We, the human race, are driven on instincts and senses. Whether it is the smell of a sizzling hamburger being charred over the grill or the sounds of hysterical screaming, we are programed to feel certain ways about different things. I think that is what is so powerful about advertisements. If the company is able to make their audience feel the way they want, the customer is pretty much sold. It doesn’t matter what the product is, if the advertisement is able to capture the attention of the customer, them they have already won. The fact that the advertisement got the attention of the customer shows that it is already working. Take smoking for example, the majority of people will agree that smoking is a gross and dangerous habit. It causes many health concerns like lung cancer, COPD, coronary heart disease, respiratory disease, and an increased risk of stroke to just name a few. Well if smoking is so bad, then why do people do it? It all starts with the advertising.

In recent years, the food industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the targets of intense, specialized food marketing and advertising endeavors. Food marketers are absorbed in youth as consumers because of their spending capability, their purchasing impact, and as future adult consumers. As told by Simone French, an epidemiologist at the University of Minnesota, “Advertising expenditures for US food products were $7.3 billion in 1999.

An advertiser of new trend setting products often struggles with choosing a target market but now the choice is becoming clear. The young consumer market has developed itself into an empire in which companies flourish. Boys and girls ages 13-25 set the wave for what is considered cool and what isn’t. As a result, companies have carefully listened to what these “kids” have to say and then tried to develop products and ideas that resemble what they consider to be cool. Companies have focused their products around this up and coming group and by realizing what an impact they make, they have profited and the economy has yielded a substantial return. The question is how

Advertisements are a way to promote sales of a product or service through visual communication. Magazine covers, advertisements or any publication embed a set of ideologies. O’Shaughnessy and Standler describe ideologies as “sets of social values, ideas, beliefs, feelings and representations by which people collectively make sense of the world they live in” (2012; 174). Ideologies try to “manipulate people into buying a way of life as well as goods” (Dyer, 1982:5). Adverts such as the Pravda vodka example above, which appeared in the January 2014 issue of GLAMOUR magazine add relevance to a product whether it’s a certain trend, desire or mutual value in order for the product to become a highly favoured commodity. Glamour magazine is popular amoungst young women of all races who are middle class citizens. This specific advert was used to introduce Pravda’s new vodka range aimed at women. It communicates ideologies of feminism, class, leisure, night life and enjoyment. The purpose of this essay is to use semiology to analyse the attached article. The Advertiser, “should do more than just label or identify the product; it should also bring flattering associations to mind, associations which will help to sell it.”(Dyer, 1982:141) and that is where semiology comes into play.

Over the past decade, the influences of the advertising industry have been growing significantly and it has become a part of our daily life. Everyone gets exposed to advertisements, because they appear everywhere: on newspapers, fliers lying on the ground, on your favorite TV shows, and you can’t even browsing the Internet without accidentally clicking on 10 random ads. Since advertising has become such a big impact on our life, advertising companies try to come up with new and effective ideas for their ads, in order to compete with others. Sadly, advertisements todays seems to be losing its creativity and starting to focus more on the objectification and sexualization of women. The “Lego for adults” ad campaign gives us a clear example of how the idea of “sexual advertisement” is being exploited by advertising companies.