The Transmission Model Of Communication

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

The concept of health promotion has emerged with the increasing realisation in society that our health is one of our most valuable personal assets, as well as an asset for society (Crafter, 1997). The Health Promotion Agency (2008) describes health promotion as a process enabling people to

Health promotion is the process of enabling people to increase control over, and to improve their health and wellbeing (Maggie & Scaffa, 2013). It has three key strategies including advocate, enable, and mediate (Tucker, Vanderloo, Irwin, Mandich & Bossers, 2014). Health promotion is through these three strategies that aim to achieve the five actions of the Ottawa Charter which include build healthy public policy; create supportive environments; strength community action; develop personal skills; and reorient health services (Tucker, Vanderloo, Irwin, Mandich & Bossers, 2014). In addition, the values of the health promotion include empowerment; equity and social justice; health as a human right; health as a holistic concept; and respect for cultural diversity (Tucker, Vanderloo, Irwin, Mandich & Bossers, 2014). There are a wide ranges of specific interventions, such as back education program for school children to improve back posture,

Mass media is one of the main approaches used in health promotion and its lack of success may be due to its oversimplification or segmented view of health and well-being.

The function of a health promotion brochure is to present information to the community on different topics with the intention of improving the health and well-being of individuals through the implementation of health education. In order for a brochure to be effective, the message must be clear, precise, and totally understood by the individual. Some health promoting brochures can provide incentives to maintaining wellness promoting behaviors. Brochures outlining strategies for preventing diseases such as diabetes can provide information to attain a stable lifestyle. The information however, has to be properly presented to get

Health Promotion This is the process of allowing people to have more control over their health as this will help improve their health and well-being. It focuses on individual behaviour towards a wide range of social and interventions. Health promotion is how health is shown for example to challenge obesity change 4 life is used so people can have a guidance on how to make their lifestyle healthier. It also shows that health promotion is aimed at individuals whose health is at risk from any diseases from lifestyle factors, which lets individuals take control over their health. By being able to have control over their health it shows individuals what may have happened if nothing was done of it

M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health

The Aim of my coursework is to carry out and write a report of a scale health promotion Project relevant to one of the services user groups, the services user group that I have choose is Health (ill people) this

Humans act toward people, things, and events on the basis of the meanings they assign to them. Once people define a situation as real, it has very real consequences. Without language there would be no thought, no sense of self, and no socializing presence of society within the individual. (Socio-cultural tradition)

“Health promotion is the process of enabling people to increase control over, and to improve, their health,” (The WHO,2005). Health promotion is the process of enabling people to have control over and improve their health. It examines the importance of including ethnic and cultural factors to be incorporated in health. The goal of universal education cannot be achieved while the health needs of all remain unmet. Health protection explains how people maintain their health on a daily basis.

Definition of Health Promotion is increasing awareness, indentifying alternatives and influencing attitudes of the people, so that they can make an informed decision and change their behaviors to achieve an optimal level of mental, physical and social health. Health promotion is also defined as the process of empowering people to improve and take control of their health to optimize the quality of their lives. Ennis et al (2006) has explained health promotion as emotional, cognitive and behavioral endeavor to promote well being and health of the people. Davis (1995) expresses a deeper perspective in which preventive health science, social environment,

We will utilize social promoting methods to tailor NHS messages to nearby individuals with the goal that they are best comprehended and

The issue of attempting to improve health promotion is that of receptive audience. Without drama and entertainment the general public is rarely interested. The lower income people targeted by program

Nowadays, people don’t have time for themselves nor they are taking care of their health. Busy with loads of work, the people most of the time consume fast food, which have a negative impact on their health. Moreover, the amount of smokers and alcoholic are increasing at a high rate in the country. People are starting to smoke at very young age and are also becoming drug addicts. Regardless of the fact excessive alcohol is harmful, drugs and smoking kill, the people are still not leaving that bad habit. In order to create awareness, increases knowledge, changes attitudes and moves people to change their behaviour and to adopt a healthier lifestyle, sensitisation campaigns like Anti-Smoking, Anti-Alcohols, having a balanced diet and practising exercises daily are being held. Whether on tv, radio or magazines, we are being made conscious about the importance of our health. .

The main purpose of health promotion is to heighten people’s motivation to strive for optimal health, while assisting them in making lifestyle modifications that will help them advance their wellbeing to an ideal state. Modifications of the unfavorable way of living can be enabled through a