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The Video Of Obama 's 2008 Election Speech

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Could Smell like this commercial first aired right before the 2010 Super bowl, and ended up going viral. In fact, it became so popular that it ended up gaining more YouTube views than the video of Obama 's 2008 election speech within the first 24 hours of their postings. Additionally, since the release of the commercial, there has been a 300% increase in traffic to the Old Spice website, and Old Spice now has the most viewed sponsored YouTube channel. About the Commercial, since it’s a means of propaganda, there is a high amount of sensationalism in the text. For example, the gradual transition from the ordinary (a man stepping out of the shower), to the bizarre (a shirtless man riding a horse on a beach), helps emphasize the fact that "everything is possible with Old Spice." Overall, the text is very persuasive not because of its reasonable logic, but because of its emotion-driven hyperbole that appeals to the audience 's sense of humor. Evaluation "Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me." As the commercial begins, the man specifically addresses the women. He first builds his ethos by asking the women to compare their men to himself, in which case, the men in the audience fall short. After building his credibility, he then creates an argument. The Major Premise being that the men in the audience do not

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