Could Smell like this commercial first aired right before the 2010 Super bowl, and ended up going viral. In fact, it became so popular that it ended up gaining more YouTube views than the video of Obama 's 2008 election speech within the first 24 hours of their postings. Additionally, since the release of the commercial, there has been a 300% increase in traffic to the Old Spice website, and Old Spice now has the most viewed sponsored YouTube channel. About the Commercial, since it’s a means of propaganda, there is a high amount of sensationalism in the text. For example, the gradual transition from the ordinary (a man stepping out of the shower), to the bizarre (a shirtless man riding a horse on a beach), helps emphasize the fact that "everything is possible with Old Spice." Overall, the text is very persuasive not because of its reasonable logic, but because of its emotion-driven hyperbole that appeals to the audience 's sense of humor. Evaluation "Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me." As the commercial begins, the man specifically addresses the women. He first builds his ethos by asking the women to compare their men to himself, in which case, the men in the audience fall short. After building his credibility, he then creates an argument. The Major Premise being that the men in the audience do not
Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.
There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.
Some examples of convoluted sentences from the text are “His father,” and “The people I meet.”
Here i am going to list every Thought that went through my mind while watching this Biased Video
The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad
Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men.
The opening of the speech is very clear and direct, setting a serious essence for the audience to appreciate the detailed fashion in which Obama will go on to explain the effects of Osama Bin Laden, America’s actions, the assassination, and the important distinguishing of Islam and Pakistan from Al Qaeda.
Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.
The Old Spice commercial persuade the viewers to purchasing the body wash. The adverstiments were targeting couples; however, their main focus was to persuade females more than males. The Old Spice commercial targets female because they would go shopping and buy fragrance and soap products. In the adverstiments, Old Spice man said “I ‘am the man your man could smell like” were speaking directly to the female audience. The Old Spice commercial wanted to encourage females to go out shopping and buy Old Spice body wash in order to have their
In this youtube video, Old Spice (The Man Your Man Could Smell Like) is used to show envy. The speaker in this video claims that if your man doesn't use old spice then he is basically a lady. He also claims that if you use old spice you are a man and can have a better life. For example, in the video, he states “ It's an oyster with two tickets to the thing you love. Look again.
"When I take an unemployment rate of 10 percent down to 5.5 percent, when I drive the uninsured rate to the lowest it's ever been, when I restore people's 401(k)s, when I make sure that we're doubling clean energy, and we are reducing our carbon footprint, and high school graduations are the highest they've ever been, and college attendance is the highest it's ever been, and LGBT rights have been recognized and solidified in ways that we couldn't even imagine ten years ago – when I look at those things, I can say that in terms of not just managing the government, but moving the country forward, we've had a lot more hits than misses. We've made a difference in people's lives. And that is ultimately what you're looking for."- Barack Obama
Most of us have seen the old spice commercials with The best talking Isaiah Mustafa, better known as "the old spice man". These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I 'm going to break down "the man your man can smell like" commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many people to use old spice and at the same time helped old spice reach a close connection with its target audience, this embedding itself into our popular culture.
The presidential victory speech delivered by Barack Obama who is the president to be was held on November 4, 2008, in Grant Park, Chicago. It is about his won election for the office as the president.
During his keynote speech at the 2004 Democratic National Convention, Barack Obama introduced himself as a skinny kid with a funny name. The rising star of Illinois politics was elected to the U.S. Senate three months later. His delivery, using rhetoric, was full of fervid sentiment that reminds us of what we love about the United States of America. His passionate speech inspired Americans to renew their faith in their country and persist their individual dreams and yet still come together as one American family.
“Anything is possible when your man smells like Old Spice and not a lady” (“Old Spice”). Whenever a company produces a commercial they will use a variety of strategies and techniques to catch your attention to get you to purchase their product. Old Spice is a company that specializes in male hygiene, such as shampoo, deodorant and body-wash. During the “The Man Your Man Could Smell Like” commercial they are advertising a new body-wash, Red Zone. During the commercial they use gender stereotypes, humor, and rhetorical strategies in order to persuade the audience and to switch to Old Spice and buy their Red Zone body wash. Old Spice relies on showing the ideal male body, using humor and using sex appeal to get people to buy their product, Red Zone.