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Why does communication with employees matter?
This factsheet looks at internal communication rather than external communication (for example, with customers, investors or other stakeholders). It may be helpful to read it in conjunction with our factsheet on ‘employee voice’ which covers the history of employee involvement, the mechanisms of two-way communications, and its potential benefits. Our factsheets on employee voice, engagement and branding are also relevant. * Go to our Employee voice factsheet * Go to our Employee engagement factsheet * Go to our Employer brand factsheet
Two-way communication involves management talking to employees, and listening to responses and
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In developing the shared sense of purpose there is a need to ensure mutual trust between the employer and employees.
Implicit in there being mutual trust is the process of sharing information. So good communication is not simply about passing information down; it is also about sharing information, trusting people to interpret that information, and listening to what people say (and then, if necessary, acting upon what has been said or explaining why no action has been taken).
Despite the need for communication to be high up the agenda in the organisation, successive Employee Outlook surveys from the CIPD have shown that only around one in ten employees feels fully informed about what is happening in their organisation. * Find out more about our Employee Outlook series
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Roles and responsibilities in communication
To develop a culture where there is openness and trust requires the involvement of senior management. They should be responsible for the overall tone and direction of the communication strategy.
All managers have a central role in executing a communications strategy. This requires management to be: * equipped with effective people management skills that emphasise the importance of communication * trained in effective communication and listening skills * able to enter into a dialogue with
This is logically consistent with the strategic, forward planning nature of HRM. Effective communications are a pivotal aspect of this, as they constitute a means of conveying senior management’s values and commitment to their goals.
“Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Many of the problems that occur in an organization are: the direct result of people failing to communicate and processes that leads to confusion and can cause good plans to fail” (Clark, 2015).
Effective communication also must occur in a broader sense, flowing down, across and up the organization. All personnel must receive a clear message from top management that control responsibilities must be taken seriously. They must understand their own role in the internal control system, as well as how individual activities relate to the work of others. They must have a means of communicating significant information upstream. There also needs to be effective communication with external parties, such as customers, suppliers, regulators and shareholders.
Evidence suggests that employee communication has become significantly more important due to a rise in alternative information – notably on the Internet – and the increase in employee expectations (Buchanan & Huczynski, 2010). However, throughout the business world, it can be argued that a difference in power can have a detrimental effect on communication for both those who are in and those who are not in power. This is notable for firms in industries such as accountancy, where a hierarchical system is in place; there is a
Understanding the communication process in managerial position is very important. It guides the communicator in conveying the right message to the right recipient. The mode of communication determines the content of information channelled, and where the managers feel that the information is urgent; they will opt for the right means of communicating. According to the case study in consideration, effective communication leads to positive outcomes from the employees work. It boosts the loyalty displayed by workers towards their work positions and enhances transparency and freedom of expression.
This paper was prepared for Managerial Communications, taught by Professor Cheryl Amantea during the Spring 2016 Semester.
Both managers and employees expect to be consulted and information is shared frequently. At the same time, communication is informal, direct and participative to a degree.
Building and maintaining trust in the workplace in important to help me meet the aim and objectives set as a team. Working as a team is important in allowing the work we face to be completed to a high quality standard using effective and efficient ways to providing value for money.
In the current business environment, employees are required to meet strict deadlines, handle more tasks, and take on more responsibilities.
The communication was affective because during verbal communication the voices of the speakers were very clear. It was noted that audience did not ask for repetition of what was spoken or seeking clarifications from the speaker. The channels of communication used by various workers, employees and management where delivered the intended messages to the audience. Organizational communication aimed at using communication to improve employee productivity and awareness of their products and services to the potential customers. The communication channels were very effective in meeting the firm’s objectives because most of the targets were achieved (Lasater, 2010). In the organization emails and company’s website were very reliable channels of communication that most workers preferred. Most messages used appropriate language to improve clarity and understandability by the audience. The messages are direct, memorable and honest hence the audience was keen in understanding the content, which is the organization’s goal. The messages helped employees to be associated by the firm because the messages contain common terminologies that show workers that managers understand their job roles,
Communication is at the heart of everything done by a manager. Thus, effective communication is considered as a major challenge and a responsibility. A majority of a manager’s day is spent on
Communication takes two forms through which businesses and organizations are concerned with: Internal organizational communication – enables flow of information within the members of an organization (Linda Putnam; Kathleen J Krone; 2006). Depending on the company’s organizational structure, culture, and chain of command, the flow can either be upward, downward, horizontal, or take any other form as the company deems fit. External communication -
Communication is the essence of all human interaction, relationships and learning. Creating and maintaining strong and constructive relationships with all stakeholders is after all the main scope of organization’s communications. On this view, effective communications are vital for organizations to grow, evolve and stand out among the competitors. The new era of digital communications, the globalized economy and empowered scrutinized stakeholders have challenged the traditional communications practices. As a reaction to adapt to this new environment and changed conditions, it is not very uncommon that managers and consultants advice organizations to embrace the ideal of integrated communications.
“Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization.”
What galvanizes an organization together, makes it unique and highly differentiated in competitive markets, and infuses a level of confidence and clarity in their employees as to their roles, is the quality of communication it has. Communications throughout an organization need to be fluid and capable of quickly traversing the most uncharted and uncertain areas of a new opportunity, while also stabilizing information flows throughout its existing structure (Lesikar, 1981). The aspects of excellent communication have more to do with how well