4.6 The monthly sales for Telco Batteries, Inc., we lows: Month Sales January February 20 21 March 15 April 14

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
icon
Related questions
Question

Question 4.6

A-C

4.6 The monthly sales for Telco Batteries, Inc., were as
follows:
..
Month
Sales
January
February
20
21
March
15
April
May
June
14
13
16
17
July
August
September
18
20
October
20
November
21
December
23
a) Plot the monthly sales data.
b) Forecast January sales using each of the following:
i) Naive method.
ii) A 3-month moving average.
iii) A 6-month weighted average using.1, .1,.1, .2, .2, and .3,
with the heaviest weights applied to the most recent
months.
iv) Exponential smoothing using an a .3 and a September
forecast of 18.
%3D
v) A trend projection.
c) With the data given, which method would allow you to forecast
next March's sales? P
Transcribed Image Text:4.6 The monthly sales for Telco Batteries, Inc., were as follows: .. Month Sales January February 20 21 March 15 April May June 14 13 16 17 July August September 18 20 October 20 November 21 December 23 a) Plot the monthly sales data. b) Forecast January sales using each of the following: i) Naive method. ii) A 3-month moving average. iii) A 6-month weighted average using.1, .1,.1, .2, .2, and .3, with the heaviest weights applied to the most recent months. iv) Exponential smoothing using an a .3 and a September forecast of 18. %3D v) A trend projection. c) With the data given, which method would allow you to forecast next March's sales? P
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps with 1 images

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing