A company aims to generate £70,000 profit in the coming period, during which it expects to sell 20,000 units. It anticipates total fixed overheads of £195,000 and a marginal cost per unit of £24. What selling price must be charged for the target profit to be realised? a. £13.25 b. £27.50 c. £34.50 d. £37.25

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Pricing

Pricing is used as a term in finance and economics, pricing is the process of fixing a value for a product or a service. Pricing establishes a value for a product or service that the customer has to pay. A business can choose from different strategies while deciding to set prices.